The CMO Survey

APRIL 24, 2024

with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%). In contrast, marketing budget as a percent of company revenues increased to 10.1%, up from 9.2 % in Fall 2023. in five years—a spending level achieved in 2023. in Fall 2023. in 2022 but not quite at its pandemic low of 9.8% in August of 2021.

New Technology 289

New Technology CMO B2C Marketing 289

Sprout Social

JANUARY 23, 2023

As leaders, we have the opportunity to shape our 2023 , even as budgets shrink and hiring stalls. Leading through ambiguity I’ve approached 2023 planning like packing for a large trip. As I’m choosing the right base layers for my 2023 marketing wardrobe, I’m keeping a few things in mind.

B2C 144

B2C Communications Marketing Marketers 144

Martech

MAY 7, 2025

Mid 2023 n8n, Make, Relay.app AI Workflows Automates tasks 69.8% Feb 2023 Microsoft Copilot Co-Pilots Guides on site 54.2% Two major shifts in martech composability Martech stack design is undergoing two significant composability shifts one in B2B and another in B2C/B2B2C each redefining what sits at the center of MOps.

B2C 80

B2C CRM Marketing Automation Platform Management 80

Martech

MAY 31, 2023

April 2023 state of B2B digital. This is in slight contrast to the views of a similar-sized sample expressed in Gartner’s 2023 CMO Spend and Strategy Survey, where between 12% and 26% of those interviewed expected to decrease spending in specific digital channels. Personalization and content generation lead the use cases.

Digital Marketing 124

Digital Marketing B2C CMO Marketing 124

Martech

DECEMBER 12, 2024

Case in point, I spoke with Ricky Ray Butler , founder of Revmatics, an AI-powered ABM platform for optimizing B2C conversions. In 2023 alone, generative AI startups raised $21.8 Given Butlers extensive experience in media and AI, his decision to create this product piqued my interest.

Transform 114

Transform User-Generated B2C Management 114

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Martech

JULY 31, 2024

This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023. This aggressive approach in 2024 follows Temu’s significant push to gain US market share in 2023, which included becoming a major buyer of Google shopping ads.

Advertising 122

Advertising Advertisers Retail eCommerce 122

AWeber

DECEMBER 19, 2022

We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. Design choices to engage the 2023 reader. 2023 is the year when creators need to choose a partner who does email as their thing, not as an add-on.”.

Market Trends 138

Market Trends Email Marketing CMO Marketing 138

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. elections, and down from 64% YOY growth in Q4 2023. This was a 27% increase over 2023. This was the biggest growth Sponsored Products had seen since the 2023 holidays. Spend on TikTok for 2024 was $4.8 Smaller platforms.

Advertising 117

Advertising Advertisers Product Place 117

Neil Patel

DECEMBER 13, 2022

we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing. 11% said they would maintain their SEO budget going into 2023. A staggering 98% said they would invest in AI tools in 2023. 92% of companies are planning to increase their podcasting budget in 2023.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Martech

JULY 16, 2024

For example, the largest pay TV providers lost 6% of their subscribers in the last two years: 5 million in 2023 and 4.6 In 2024, digital video will get 52% of the video ad dollars, surpassing linear TV for the first time. This is a reflection of viewers’ shift toward digital. million in 2022. The full report can be downloaded here.

Advertising 117

Advertising Advertisers Branding Marketing 117

Hootsuite

DECEMBER 1, 2022

But B2C brands can also find success on LinkedIn. For B2C companies, LinkedIn might serve primarily as a recruiting platform. The post LinkedIn Marketing Strategy: 17 Tips for 2023 appeared first on Social Media Marketing & Management Dashboard. LinkedIn is well known as the social network of choice for B2B marketers.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketing Marketers 145

Martech

AUGUST 2, 2024

The 20% increase is the first time since the start of 2023 the company’s ad growth was less than 22%. billion, which would be an increase of between 8% and 11% compared to the third quarter of 2023. Analysts were expecting Amazon to report online advertising sales of $13 billion. and Mrs. Smith.” billion for the same period last year.

Advertising 118

Advertising Advertisers Management Video Marketing 118

Martech

OCTOBER 7, 2024

AI Overviews have continued to evolve since it was announced as Search Generative Experience in May 2023. As Google and other search engines continue to innovate around AI and search, it is important to continue to watch the ongoing tests and launches of these features. Email: Business email address Sign me up! Processing.

Retail 128

Retail User-Generated Price Product 128

Martech

FEBRUARY 3, 2025

2020s: The cost has now exceeded $5 million per 30-second spot, with some estimates for Super Bowl LVII (2023) reaching around $7 million. For instance, Super Bowl LVII in 2023 had a record 123 million viewers, showcasing the event’s status as a major cultural phenomenon. million in 2005.

Transform 117

Transform Price Entertainment Advertising 117

Martech

MARCH 24, 2025

The report found new associates must master an average of 16 different systems they will use daily up from 12 in 2023 and spend 26 hours on technology training in their first month on the job. More than half (53%) of shoppers discover products on social platforms up from 46% in 2023. 25% of shoppers buy through social media.

Retail 113

Retail Gen Z Transform Shoppers 113

Martech

DECEMBER 28, 2022

MarTech’s predictions for 2023 continue below. In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. Economic pressure and increased competition provide the motivation for more automation in customer experience and customer service in 2023. Get MarTech!

Transform 124

Transform eCommerce Shoppers Retail 124

Martech

DECEMBER 30, 2022

Below are some predictions for where they’re heading in 2023. It’s likely 2023 will see more standardization. I believe 2023 is when action will finally start to be taken.”. The post 2023 Predictions: Retail media networks appeared first on MarTech. Where do retail media networks go from here? Get MarTech! In your inbox.

Retail 119

Retail Transform eCommerce Advertising 119

Martech

OCTOBER 29, 2024

In 2023, non-swing states saw 1.7x “For brands focused nationwide, ad spending has shifted (slightly) to geography that tends to have higher conversion rates and are not feeling the impact of the elections.” Non-swing states received 2.2x more CTV spend than in swing states this year. more versus swing states. Swing-state CTV availability.

Branding 122

Branding Advertising Advertisers Price 122

Martech

AUGUST 14, 2024

billion in advertising in 2023. What about YouTube? One Alphabet unit not mentioned in the report was YouTube. This seems a bit surprising considering the video-sharing platform brought in $31.51 Dig deeper: What the Google antitrust ruling could mean for advertisers Email: Business email address Sign me up! Processing. The post Report: U.S.

Law 120

Law Advertising Advertisers SEO 120

Hubspot Marketing

OCTOBER 18, 2024

According to Knowland’s 2023 State of the Meetings Industry , increasing event expenses is one of the biggest concerns for event organizers. For B2C events, consider location or interests when targeting your demographics for digital ads. Calculating a budget based on an industry average only gets you so far. Digital ad campaigns.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing.

eCommerce 101

eCommerce Advertising Advertisers B2C 101

Martech

JULY 23, 2024

Deliverability success rates going up Over the past three years, the average deliverability rate improved from 94.26% in 2020 to 96.43% in 2023. in 2023 compared to 2020. The average bounce rate was 1.98%. The overall average unsubscribe rate decreased 26.32% over the past 4 years. The overall spam rate went down by 44.4%

Price 124

Price Email Marketing eCommerce Place 124

Martech

SEPTEMBER 9, 2024

Methodology The report is a follow-up to the initial November 2023 release and provides an updated snapshot of projected ad spend, opportunities, and challenges for 2024. It was designed to capture current perspectives from buy-side ad investment decision-makers at brands and agencies.

Retail 120

Retail Marketing Mix Marketing Marketers 120

Martech

AUGUST 1, 2024

Net income surged to $28 million from a loss of $2 million for the second quarter of 2023. Criteo reported a 1% year-over-year revenue increase to $471 million and a 17% rise in gross profit to $233 million for the quarter. Retail Media revenue grew 23%, while Performance Media revenue declined 2%. Email: Business email address Sign me up!

Retail 120

Retail User-Generated Price Advertising 120

Martech

OCTOBER 16, 2023

By sector, B2C Services companies report the highest rate of optimism, with 72% reporting feeling more optimistic. It was followed by B2B product marketers at 67.1%, B2B services at 66% and B2C products at 64.5%. However, these pressures have weakened from the first half of 2023, when 52% reported this decrease.

B2C 126

B2C CMO Marketing Marketers 126

Martech

SEPTEMBER 3, 2024

In the first half of 2024, 7% of mobile gaming app advertisers adopted playable ads, up from 4% for the same period in 2023. Playable ad adoption has more than doubled in the last year. Image: Mintegral, “State of Media Buying in H1 2024.” Here is where playable ads are being adopted by category.

Advertising 122

Advertising Advertisers Promotion B2C 122

SmartBrief - Marketing

JUNE 2, 2025

Influence of Generation Z The merging of B2C and B2B marketing tactics has been no surprise. In late April, Lions 2025 State of Creativity report indicated that 63% of marketers are focused on short-term tactics, up from 53% in 2023. Weve all seen it, such as the rise of influencer B2B marketing, such as using platforms like LinkedIn.

Gen Z 72

Gen Z Market Trends Affiliate Marketing Marketing 72

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

Martech

JULY 26, 2024

In 2023, Meltwater acquired Klear and Triller acquired Julius. Influencer marketing platforms are the shortcut that makes it faster to find creators and then plan, launch and monitor campaigns. Influential and IMAI aren’t the first influencer platforms to be acquired.

Influencer Marketing 117

Influencer Marketing PR Social Media Marketing Marketing 117

Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. B2C budgets. Annual growth is projected to climb to a steady 13.3%

B2C 119

B2C Analytics Management Customer 119

Martech

JANUARY 7, 2025

from 2023, according to Adobe Analytics. The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. consumers spent $241.4 billion online between November 1 and December 31 of this, up 8.7% Ahead of the holidays, Adobe had projected $240.8 billion in ecommerce sales, up 8.4% year-over-year.

eCommerce 114

eCommerce Shoppers Price Retail 114

Sprout Social

DECEMBER 12, 2024

The giant purple being became a viral sensation after the Grimace Shake trend erupted on TikTok in 2023. Almost 80% of consumers agree a brands social presence has a larger impact on whether or not they trust that brand compared to 2023, per the Q1 2024 Sprout Pulse Survey. Humanizing a brand on social is key to fostering trust.

Gen Z 90

Gen Z Branding Retail Education 90

AWeber

DECEMBER 19, 2022

We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. Design choices to engage the 2023 reader. 2023 is the year when creators need to choose a partner who does email as their thing, not as an add-on.”.

Market Trends 98

Market Trends Email Marketing CMO Marketing 98

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. year-over-year growth for lead ad submissions in 2023 compared to 2022. It’s one of the oldest debates in lead generation: quantity vs. quality. Meta saw 16.6% There were more than 1.1

Social Media Marketing 129

Social Media Marketing B2C Whitepaper Marketing 129

Martech

OCTOBER 1, 2024

This is a 7% increase over 2023. This means mobile will have a 53.2% share of online shopping versus desktops and laptops. Cyber Week. Cyber Week, the five days from Thanksgiving to Cyber Monday, is set to drive $40.6 billion in U.S. sales, according to Adobe.

Gen Z 122

Gen Z Shoppers Retail Price 122

Content Marketing Institute

NOVEMBER 1, 2023

Here's a look at his content approach – and why he's the 2023 B2C Content Marketer of the Year. Ethan Braden revamped Purdue University's old-fashioned comms team to enchant audiences with captivating content – and doubled the school's commitment to marketing.

B2C 121

B2C Fashion Branding Content Marketing 121