Hubspot Marketing
NOVEMBER 21, 2024
Benefits of B2B Video Marketing B2B vs. B2C Video Marketing Building a B2B Video Marketing Strategy That Delivers Results B2B videos aren't just ‘nice to have’ anymore. The latest data shows why: despite 2023 being a year filled with layoffs and budget cuts, video consumption has proved to be surprisingly immune to economic headwinds.
Hubspot Marketing
OCTOBER 31, 2022
In 2022, 51% of B2C marketers plan to increase their marketing budget. To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. For most B2C marketers, the power of influencers is clear. The question is where is that budget going?
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Martech
AUGUST 26, 2024
But marketers these days are adding value to the retention side of the house, to the point where the annual Sagefrog B2B Marketing Mix report (registration required) listed “customer retention” as the #2 priority for marketing departments in 2023, and #3 in 2024—whereas the topic had not even made the top five in 2022. This is a good thing.
The CMO Survey
APRIL 24, 2024
with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%). In contrast, marketing budget as a percent of company revenues increased to 10.1%, up from 9.2 % in Fall 2023. in five years—a spending level achieved in 2023. in Fall 2023. in 2022 but not quite at its pandemic low of 9.8% in August of 2021.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction.
Martech
NOVEMBER 11, 2022
Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?
Hubspot Marketing
OCTOBER 30, 2022
To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Chances are 2023 will continue to see shifts around this. Short-form video will see the most growth in 2023.
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