Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Sprout Social

JANUARY 26, 2023

According to data from McKinsey, 63% of GenZ consumers say that recommendations from friends are their most trusted source for learning about products and brands. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. Establishes trust Humans trust other humans. That’s just a fact.

Gen Z 145

Gen Z B2C Shipping Marketing 145

Backlinko

JUNE 4, 2024

trillion 2023 $5.82 trillion in 2023, up from $1.03 trillion in 2023, up from $1.03 trillion 2023 $1.1 of internet users worldwide aged 16 to 64 make an online purchase each week ( DataReportal ) On average, annual spending per online shopper worldwide reached $1,109 in 2023. trillion 2022 $5.29 trillion 2024 $6.33

eCommerce 101

eCommerce Gen Z Shipping Retail 101

Search Engine Land

MAY 30, 2023

How should B2C marketers use GA4? How should B2C marketers use GA4? But how can the country’s top 100 advertisers, which are all B2C companies, use GA4 to optimize their digital marketing strategy? And we’re the number one sports destination for Gen Z fans.” When should we measure micro conversions? billion views.”

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Martech

MAY 30, 2023

Fifty-six percent of Millennial and Gen Z small businesses, regardless of size, said they are prioritizing AI, versus 24% among older businesses. Take the 2023 MarTech Replacement Survey Larger businesses more confident overall. Are you getting the most from your stack?

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Martech

OCTOBER 31, 2023

TikTok saw a 25% increase in total video views, compared to a typical week, in the weeks between Christmas 2022 and mid-January 2023. It’s worth noting that 80% of Gen Z consumers and 71% of U.S. Last year’s trends back up the high expectations for this year’s post-holiday shopping. Image: TikTok for Business. Get MarTech!

Gen Z 115

Gen Z Shoppers Food Marketing Plan 115

Martech

SEPTEMBER 13, 2023

Just over one-third of consumers have reported cutting back their discretionary spending so far this year, which could result in retailers’ performance suffering in many categories leading up to the holiday season,” Gartner’s 2023 Holiday Marketing Guide for Retail says.

Gen Z 122

Gen Z Shoppers Retail Price 122

Martech

MARCH 1, 2024

Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It Millennials and Gen Z are rapidly entering the B2B buying group. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. It didn’t even make the Sagefrog priority list in 2022.)

Gen Z 131

Gen Z Pharmaceutical Customer Acquisition Marketing 131

Hubspot Marketing

MARCH 14, 2023

With the vast majority of people on social media, it would be imprudent for brands to overlook it as a bountiful and rich source for generating leads. Image Source Both B2B and B2C marketers can implement a wide range of strategies to capture leads. In this section, we highlight some strategies tailored to each social media platform.

Gen Z 129

Gen Z User-Generated Social Media Marketing Millennials 129

Hubspot Marketing

DECEMBER 4, 2023

As of 2023, 98.5% Consistency is key when it comes to posting on Facebook (and social media in general). For B2B brands, we recommend 4-6 times a week, while every day is optimal for B2C brands. of Facebook users access the site via mobile, and 81.8% exclusively use their phones to browse the social media site.

Gen Z 123

Gen Z User-Generated Millennials B2C 123

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Hubspot) 90% of marketers credit video with aiding in lead generation. Wyzowl) In 2023, online videos accounted for 82.5% seconds over the past two decades.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

TechWyse

MARCH 8, 2023

And in a world where consumers want what they love to be put in front of them without having to look, it pays off to be ultra-effective with your lead generation strategies. In this article, we will discuss nine effective ways to generate more leads in 2023 to ensure you meet your business objectives.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. Build it and they will buy YouTube can influence the purchasing decisions of both B2B and B2C buyers. YouTube is all about clickbait, pop culture and music videos. YouTube can no longer be an afterthought.

Branding 95

Branding Gen Z Transform Education 95

Sprout Social

JUNE 27, 2023

We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. Every generation will have its own social media platform. My parents are on Facebook, Gen Z is on TikTok.

Logistics 101

Logistics Gen Z Management Millennials 101

Welcome Software

MARCH 11, 2022

An established B2B company, for example, is likely to find success sharing content like case studies and long-form blog posts on owned and shared media, whereas a small B2C startup will probably have more success using paid influencer marketing. Gen Z customers, on the other hand, are typically on TikTok.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Econsultancy

DECEMBER 13, 2021

in 2022 and 2023 respectively. Travel ad spend set to grow at six times of overall ad market by 2023. If this lofty expectation is reached, it could mean that the travel advertising sector could grow at six times the rate of the overall ad market between 2021 and 2023. year-on-year to total $771 billion. Customer experience.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

DECEMBER 29, 2022

That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. It feels like an industry-wide effort to enhance measurement, so I think 2023 will show improvements that will help advertisers tie to outcomes.”. In 2023, adtech will step up to meet this demand from advertisers.

Gen Z 117

Gen Z Advertising Advertisers Transform 117

SocialPilot

JANUARY 16, 2024

Here’s a teaser: As of October 2023, there are an estimated 4.95 GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. billion social media users around the world as of October 2023 , equating to 61.4 in Q2 2023.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Martech

MAY 14, 2024

Worldwide nearly 30,000 companies advertised over 35,000 brands on TikTok during 2023. However, while TikTok is a very popular channel, especially with Gen Z, it is only one of several available to influencers. This year TikTok will get 3.5% of all the money spent in the U.S. on digital advertising, according to Statista.

Influencer Marketing 129

Influencer Marketing Gen Z Law CMO 129

Martech

NOVEMBER 11, 2024

The problem with generational labels We’re all familiar with the language of generations: Gen Alpha. And the often-forgotten Gen X. Familiar” might even be an understatement — references to generations, especially the coveted Gen Z, appear in nearly every marketing article. Millennials.

Gen Z 127

Gen Z Millennials Marketing Marketers 127

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. However, its reach is far broader than that.

Gen Z 119

Gen Z Law B2C Entertainment 119