Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond.

B2C 113

B2C eCommerce Retail Shoppers 113

Neil Patel

DECEMBER 13, 2022

And we didn’t want to know how marketers were reacting just in the U.S., we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing. 11% said they would maintain their SEO budget going into 2023. A staggering 98% said they would invest in AI tools in 2023.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Buffer Marketing

JANUARY 7, 2025

The shift to AI-powered marketing has been dramatic. According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. In this guide, I'll introduce you to 28 of the best AI marketing tools that can help you work smarter across every marketing channel.

Price 118

Price Thought Leadership Transform User-Generated 118

Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. What Is Brand Positioning?

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Martech

JANUARY 5, 2023

How data will change marketing in the new year. Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Here are some ways data will change marketing in 2023. Already in 2023, GDPR has hit Meta with much much more. “We Digital media and advertising.

Transform 109

Transform CMO eCommerce Advertising 109

Hubspot Marketing

DECEMBER 13, 2023

Online Events Virtual events that deliver value to clients or prospects remain one of the most effective strategies for growing your email list and customer base in 2023. Inbound marketing agencies can help you develop an event and nurture strategy to convert prospects. It’s why Oprah’s favorite things always sell out.

Inbound Marketing 107

Inbound Marketing PR Manufacturing Marketing 107

SmartBrief - Marketing

JUNE 27, 2023

Influencer marketing has grown in popularity as a valuable way for B2B companies to reach their target audiences. In a recent survey of B2B marketers, 30% said they plan to explore influencer marketing in their 2023 strategy to drive engagement and build brand awareness.

Influencer Marketing 52

Influencer Marketing Whitepaper B2C Marketing 52

Martech

JANUARY 10, 2023

A robust ecosystem of varied social environments will be an exciting exploration for companies in the metaverse in 2023,” said Sheldon Brown, cofounder and VP of product design and innovation for Virbella. The post 2023 predictions: How marketers will approach web3, virtual experiences and gaming this year appeared first on MarTech.

Transform 104

Transform eCommerce Marketing Marketers 104

Sprout Social

JANUARY 26, 2023

How does referral marketing work Referral marketing encourages customers to promote a company’s products or services in exchange for some type of reward. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. Here’s a quick breakdown of both strategies.

B2C 145

B2C Gen Z Shipping Marketing 145

Hubspot Marketing

APRIL 5, 2024

Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty. B2B Marketing Strategy Stats 66% of B2B leaders and 62% of B2C leaders say their companies have leveraged AI tools, while only 57% of sales leaders responded positively to the same question.

B2C 138

B2C SEO Transform Marketing 138

Martech

SEPTEMBER 26, 2022

billion networked devices will be operating worldwide by 2023. Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. With that out of the way, let’s delve deeper into fintech marketing, starting with B2C. 7 fintech marketing strategies for B2C.

Transform 113

Transform B2C Finance Affiliate Marketing 113

Hubspot Marketing

MARCH 19, 2024

11 Data-Backed Marketing Recommendations for 2024 1. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. Partner with micro-influencers. Produce short-form videos.

Thought Leadership 106

Thought Leadership B2C Marketing Marketers 106

Martech

MAY 16, 2024

That’s up 20% from 2023. Dig deeper: How CTV can deliver market research for B2B marketers Influencers and the role of social media Marketers are expected to spend $35.09 billion globally on influencer marketing in 2024. CTV is a key channel for amplifying influencer campaigns. households.

Retail 129

Retail Entertainment Influencer Marketing Advertisers 129

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Influencers will take the center stage.

Affiliate Marketing 132

Affiliate Marketing Market Trends B2C Transform 132

Hubspot Marketing

DECEMBER 20, 2022

And, as we continue to see a shifting economy, evolving platforms, and constantly changing audience preferences, unless we take action the Crisis of Disconnection will only grow in 2023. How to Re-align and Re-Connect Your Brand for Growth in 2023. 60% of marketers believe influencer marketing is the most effective marketing trend.

Branding 121

Branding CRM Thought Leadership Millennials 121

SocialPilot

JANUARY 16, 2024

Here’s a teaser: As of October 2023, there are an estimated 4.95 billion social media users around the world as of October 2023 , equating to 61.4 Facebook has the largest share in the social media advertising market with 16%. in Q2 2023. in Q2 2023. 7% of Gen Z users (18-25) plan to quit Facebook in 2023.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

TechWyse

MARCH 8, 2023

In this article, we will discuss nine effective ways to generate more leads in 2023 to ensure you meet your business objectives. For B2C brands, you can adopt strategies such as participating in forums and online communities that help you connect with your audience. To book an appointment, call (416)-410-7090 or contact us here.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Hubspot Marketing

DECEMBER 4, 2023

As of 2023, 98.5% For B2B brands, we recommend 4-6 times a week, while every day is optimal for B2C brands. Collaborate with influencers. Influencer marketing is an essential part of today’s social media landscape. of Facebook users access the site via mobile, and 81.8% Promote your page.

Gen Z 123

Gen Z User-Generated Millennials B2C 123

Sprout Social

JUNE 27, 2023

He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023.

Logistics 101

Logistics Gen Z Management Millennials 101

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. Updated on October 26, 2023. that the SaaS market is estimated to reach $197.29 billion by the end of 2023 and $232.3 TABLE OF CONTENTS What is SaaS marketing? 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. Updated on October 24, 2023. that the SaaS market is estimated to reach $197.29 billion by the end of 2023 and $232.3 TABLE OF CONTENTS What is SaaS marketing? 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Welcome Software

MARCH 11, 2022

This includes everything from PPC to paid influencers marketing to native ad placement. An established B2B company, for example, is likely to find success sharing content like case studies and long-form blog posts on owned and shared media, whereas a small B2C startup will probably have more success using paid influencer marketing.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Martech

MAY 14, 2024

The loss of the hugely popular social media platform could mean big changes for brands’ influencer marketing in the United States. Worldwide nearly 30,000 companies advertised over 35,000 brands on TikTok during 2023. The post How would a TikTok ban impact influencer marketing? Status of the law.

Influencer Marketing 128

Influencer Marketing Gen Z Law CMO 128

Unbounce

AUGUST 13, 2024

Here’s an over-simplified way to do this: Step 1: The market. Are you selling a B2B or B2C product? Monitor the performance of the influencer campaigns and engage with the audience through comments and shares. Compensate influencers fairly and maintain a good relationship for potential future collaborations.

User-Generated 52

User-Generated SEO Outbound Marketing Inbound Marketing 52

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. In total, brands spent $4.8

Gen Z 116

Gen Z Law B2C Entertainment 116