Martech

SEPTEMBER 13, 2023

Just over one-third of consumers have reported cutting back their discretionary spending so far this year, which could result in retailers’ performance suffering in many categories leading up to the holiday season,” Gartner’s 2023 Holiday Marketing Guide for Retail says.

Gen Z 120

Gen Z Shoppers Retail Price 120

Hubspot Marketing

DECEMBER 20, 2022

And, as we continue to see a shifting economy, evolving platforms, and constantly changing audience preferences, unless we take action the Crisis of Disconnection will only grow in 2023. How to Re-align and Re-Connect Your Brand for Growth in 2023. Luckily, our research demonstrates that businesses are up for the challenge.

Branding 121

Branding CRM Thought Leadership Millennials 121

Martech

FEBRUARY 11, 2022

Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to. While the principles of personalization can be applied to both B2C and B2B brands, their application often looks different. B2C personalized marketing examples.

Personalized Marketing 118

Personalized Marketing B2C Customer Journey Law 118

Martech

MARCH 1, 2024

Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It Millennials and Gen Z are rapidly entering the B2B buying group. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Year after year, survey after survey, leads were number one.

Gen Z 130

Gen Z Pharmaceutical Customer Acquisition Marketers 130

Hubspot Marketing

MARCH 14, 2023

Image Source Both B2B and B2C marketers can implement a wide range of strategies to capture leads. For example, TikTok is overwhelmingly favored by Gen Z while Instagram is favored by Millennials. People use different platforms for different reasons, and there is even preference for one platform over another based on generation.

Gen Z 129

Gen Z User-Generated Social Media Marketing Millennials 129

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Wyzowl) In 2023, online videos accounted for 82.5% WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. billion emails were sent and received per day in 2023, projected to reach 408.2 of all internet traffic.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

DECEMBER 4, 2023

As of 2023, 98.5% For B2B brands, we recommend 4-6 times a week, while every day is optimal for B2C brands. Of Gen Z and Millennials, 72% follow influencers on social media, so collaborating with word-of-mouth mavens is a safe bet for driving traffic to your Facebook page by introducing your company to a new audience.

Gen Z 123

Gen Z User-Generated Millennials B2C 123

Sprout Social

JUNE 27, 2023

We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. For my generation, Millennials, the majority of us will be primarily on Instagram.

Logistics 101

Logistics Gen Z Management Millennials 101

Econsultancy

DECEMBER 13, 2021

in 2022 and 2023 respectively. Travel ad spend set to grow at six times of overall ad market by 2023. If this lofty expectation is reached, it could mean that the travel advertising sector could grow at six times the rate of the overall ad market between 2021 and 2023. year-on-year to total $771 billion. Customer experience.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

SocialPilot

JANUARY 16, 2024

Here’s a teaser: As of October 2023, there are an estimated 4.95 billion social media users around the world as of October 2023 , equating to 61.4 in Q2 2023. In Q2 2023, the CTR for social media advertising stood at 1.36% , a jump from 1.2% in Q2 2023. 7% of Gen Z users (18-25) plan to quit Facebook in 2023.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Martech

NOVEMBER 11, 2024

Millennials. In 2023, Pew Research Center addressed this issue directly, stating: “…generational research has become a crowded arena. In their 2023 report, Ipsos states: “Marketing is overrun with stereotypes, hot takes and clichés. Was Sinek talking about millennials or just young people?

Gen Z 126

Gen Z Millennials Marketers Marketing 126

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. of TikTok’s US user base are Millennials. of people over the age of 18 in the U.S.

Gen Z 118

Gen Z Law B2C Entertainment 118