The CMO Survey

APRIL 24, 2024

Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Focusing on their own companies, average revenues are growing faster than markets at 16.4% with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%). in Fall 2023.

New Technology 289

New Technology CMO B2C Marketing 289

Martech

OCTOBER 16, 2023

The Marketer Optimism Score, which measures marketer sentiment on a scale of 0 to 100, went from 58.3 By sector, B2C Services companies report the highest rate of optimism, with 72% reporting feeling more optimistic. It was followed by B2B product marketers at 67.1%, B2B services at 66% and B2C products at 64.5%.

B2C 120

B2C CMO Marketing Marketers 120

Martech

JUNE 3, 2024

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. Comparing public SaaS company financial reports from 2023, vertical SaaS grew by 17%, while horizontal SaaS grew by 18% — virtually the same. Ideally, your competition is weak in this category.

Pharmaceutical 130

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 130

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. When people typically envision influencer marketing, their minds often go to business-to-consumer interactions.

Influencer Marketing 142

Influencer Marketing Branding B2C Marketing 142

Martech

SEPTEMBER 26, 2022

billion networked devices will be operating worldwide by 2023. Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. With that out of the way, let’s delve deeper into fintech marketing, starting with B2C. 7 fintech marketing strategies for B2C.

Transform 114

Transform B2C Finance Affiliate Marketing 114

Buffer Marketing

FEBRUARY 28, 2024

These are some of the figures creators reported making in 2023. For B2C offerings like digital products or courses, gauge your target audience's price sensitivity and willingness to invest. Surveys, social media polls, and analysis of similar products can offer insights into your audience's budget and preferences.

Price 124

Price B2C Energy Product 124

Martech

MARCH 1, 2024

But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It Thus, retention is gaining traction again as a strategic B2B marketing priority.

Gen Z 130

Gen Z Pharmaceutical Customer Acquisition Marketing 130