Martech

SEPTEMBER 3, 2024

In the first half of 2024, 7% of mobile gaming app advertisers adopted playable ads, up from 4% for the same period in 2023. Playable ads with gamified experiences and promotional offers, when designed right, are a savvy way to avoid intrusive interruptions. Playable ad adoption has more than doubled in the last year.

Advertising 117

Advertising Advertisers Promotion B2C 117

Neil Patel

DECEMBER 13, 2022

we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing. 11% said they would maintain their SEO budget going into 2023. A staggering 98% said they would invest in AI tools in 2023. 92% of companies are planning to increase their podcasting budget in 2023.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Hootsuite

DECEMBER 1, 2022

Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform. But B2C brands can also find success on LinkedIn. For B2C companies, LinkedIn might serve primarily as a recruiting platform. General LinkedIn marketing tips. Get Started.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketing Marketers 145

Sprout Social

DECEMBER 12, 2024

Rather than promote its products, this approach builds camaraderie among the chronically online. The giant purple being became a viral sensation after the Grimace Shake trend erupted on TikTok in 2023. The play: Whether you sell clothing or technology, are B2B or B2C, your end consumers are people.

Gen Z 88

Gen Z Branding Retail Education 88

Martech

DECEMBER 28, 2022

MarTech’s predictions for 2023 continue below. In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. Economic pressure and increased competition provide the motivation for more automation in customer experience and customer service in 2023. Get MarTech!

Transform 119

Transform eCommerce Shoppers Retail 119

Martech

AUGUST 29, 2024

Also, 43% of shoppers are carrying more debt this year than they did in 2023. The forecast in figures Here are the highlights of Salesforce’s predictions: YoY online sales growth is expected to be more sluggish than 2023, which itself showed only 3% growth YoY. Use AI to power product recommendations and tailored promotions.

Shoppers 68

Shoppers Retail Price Promotion 68

Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. What Is Brand Positioning?

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Hubspot Marketing

DECEMBER 27, 2024

Like in 2023, when the company bought billboards in Times Square to proudly endorse its climate label. So its leaders are able to act on impulse and hunch as long as they know their messaging caters to their larger goal of promoting sustainability. It can't just be somebody looking at email click-rates all day. They declined.)

Fashion 91

Fashion Marketing Marketers Entertainment 91

Customers.ai

FEBRUARY 6, 2023

The recognition of MobileMonkey was part of ICONIQ Capital’s 2023 Growth Report, which you can read in full here. This recognition was based on metrics such as virality, adoption, user experience, and net promoter score, as well as ease of setup and ease of use reported by users.

B2C 89

B2C Marketing Marketers Promotion 89

Search Engine Land

JANUARY 31, 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Here are five recommendations to consider when running Facebook and Instagram advertising campaigns in 2023. Keep your eye on these for 2023.

Advertising 80

Advertising Advertisers Whitepaper B2C 80

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. Or, they might partner with an influencer or offer an affiliate program to incentivize people to promote their products. That makes referral marketing programs essential for B2B businesses.

Gen Z 145

Gen Z B2C Shipping Marketing 145

Martech

FEBRUARY 23, 2023

Last year Acura had a campaign on Decentraland featuring a virtual showroom and NFT promotion. The post Toyota launches AR experience to support 2023 Crown appeared first on MarTech. Toyota is the latest carmaker to use a virtual experience for marketing. Get MarTech! In your inbox. Subscribe Processing.

Shoppers 107

Shoppers Education Digital Marketing Promotion 107

Hootsuite

JANUARY 4, 2023

Social media marketing is the practice of using social media platforms and tools to promote a business and connect with existing and potential customers. Source: Hootsuite 2023 Social Trends Report. We explain all the details in our post on LInkedIn marketing for both B2B and B2C brands. What is social media marketing?

Social Media Marketing 94

Social Media Marketing User-Generated Marketing Marketers 94

Customers.ai

FEBRUARY 6, 2023

was part of ICONIQ Capital’s 2023 Growth Report, which you can read in full here. This recognition was based on metrics such as virality, adoption, user experience, and net promoter score, as well as ease of setup and ease of use reported by users. The recognition of Customers.ai Customers.ai The post Customers.ai

B2C 80

B2C Marketing Marketers Promotion 80

Hubspot Marketing

APRIL 5, 2024

B2B Marketing Strategy Stats 66% of B2B leaders and 62% of B2C leaders say their companies have leveraged AI tools, while only 57% of sales leaders responded positively to the same question. More alarmingly, 14% state the importance of that alignment has further decreased in 2023. Only 68% of B2B marketers agree.

B2C 138

B2C SEO Transform Marketing 138

Hubspot Marketing

DECEMBER 13, 2023

It refers to creating a wide variety of content — video, audio, blog, and social media — that isn’t super promotional but delivers valuable information to attract potential customers and create interest in your products or services. Content Marketing Content marketing is a cornerstone of inbound marketing strategies.

Inbound Marketing 107

Inbound Marketing PR Manufacturing Marketing 107

Sprout Social

MAY 9, 2024

Brands using B2C and B2B influencer marketing benefit from strong, long-term influencer relationships because it enables them to nurture organic communities, reach new audiences and build brand awareness and trust. In 2023, there were 25.8 Fenty Beauty was one of the most popular beauty brands mentioned by influencers in 2023.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Martech

MAY 10, 2023

The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. What is a Forrester Wave Loyalty Technology Solutions, Q1 2023 report? The Forrester Wave Loyalty Technology Solutions, Q1 2023 is a thorough, 28-criterion evaluation of the most significant loyalty technology solution providers on the market.

Management 101

Management B2C Customer loyalty Customer 101

SocialPilot

FEBRUARY 6, 2025

Trustpilot Top Consumer Review Site for Both B2B and B2C Businesses Trustpilot has become a go-to platform for online reviews, with more than 1.17 million fake reviews in 2023 alone. In 2023, 17.4 BBB doesnt take money for ads or promote specific companies, ensuring the reviews are trustworthy and unbiased.

Real Estate 66

Real Estate Customer Food User-Generated 66

SocialPilot

JANUARY 31, 2024

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. With its horizon expanding in B2B, it is also well renowned in the B2C industry. It helps you to evaluate your steps and learn from others’ mistakes.

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119

Search Engine Land

MAY 10, 2023

The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. What is a Forrester Wave Loyalty Technology Solutions, Q1 2023 report? The Forrester Wave Loyalty Technology Solutions, Q1 2023 is a thorough, 28-criterion evaluation of the most significant loyalty technology solution providers on the market.

Management 93

Management B2C Customer loyalty Promotion 93

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry.

Influencer Marketing 142

Influencer Marketing Branding B2C Marketing 142

Martech

DECEMBER 6, 2023

Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles. Dig deeper: 2023 in review: 3 key trends to inform your 2024 marketing plan Why are there new requirements for bulk senders?

Email Marketing 132

Email Marketing B2C User-Generated Education 132

Martech

MAY 24, 2023

Dig deeper: 6 tactics to create recession-proof email marketing One key signal is that average email open rates are declining, as inboxes filter out promotions and consumers stop bothering to check those folders. Are you getting the most from your stack? Get MarTech! In your inbox. Business email address Subscribe Processing.

Email Marketing 107

Email Marketing B2C Customer loyalty Marketing 107

Customers.ai

MARCH 27, 2023

In this article, we’ve put together a list of 25 sales outreach tools that will help you increase your sales in 2023. Sales Outreach Tools: Cadence Automation Looking to optimize your cadence automation efforts in 2023? Check out our top pick for 2023: Sales Outreach Tool #3: Zapier Integration Customers.ai

CRM 70

CRM Marketing Automation Platform User-Generated Outbound Marketing 70

The CMO Survey

MARCH 28, 2023

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 percent vs. 48.7 percent pre-pandemic.

CMO 130

CMO Finance B2C Marketing 130

Martech

AUGUST 24, 2021

What you can do is not over-promise; you can be transparent about possible problems; and you can let B2C purchasers track their packages. While text-based email tended to make people feel anxious (based on negative valence and arousal), video neutralized this effect and even promoted feelings of positivity in recipients.

Shipping 104

Shipping Logistics B2C Health 104

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. 4 Reasons To Start Creating Video Content In 2023, there’s no question that sharing video content is the most powerful way for brands to engage their audiences. But what exactly qualifies as video content?

Content Marketing 134

Content Marketing Education Key Performance Indicator Marketing 134

Martech

DECEMBER 7, 2023

Click here to take the survey But Cardii foresees B2C use cases too. That’s what Cardii is doing for the 2023 holiday season. We’d like to know how it’s been for you. Please take this short survey so we can have your input on the state of martech salaries and careers.

Transform 115

Transform B2C CMO New Technology 115

Martech

JANUARY 17, 2023

Today at NRF 2023, Cooler Screens announced an expansion of their in-store video screen offerings. The data about shopping behavior and video screen performance is used to display relevant product information and promotions on the screens. screens, with views projected to double in 2023. Why we care. Get MarTech! In your inbox.

Retail 112

Retail Transform Shoppers eCommerce 112

Search Engine Land

NOVEMBER 16, 2022

Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. During the 1990-1991 recession, McDonald’s decreased its advertising and promotion budget, while Pizza Hut and Taco Bell did the complete opposite, according to Pathfind. B2C will feel it first. Return to in-person events.

B2C 86

B2C Health Marketing Marketers 86

Customers.ai

DECEMBER 18, 2023

From competitor analysis and targeted event promotion to enhancing ad retargeting efforts, reverse IP lookup has been used to refine and optimize various aspects of the marketing and sales funnel. According to data from WFH Research, in August 2023, 13% of full-time employees were fully remote and 30% were in a hybrid arrangement.

B2C 106

B2C User-Generated Outbound Marketing Analytics 106

Litmus

APRIL 29, 2022

Google’s plan to end third-party cookies by 2023 remains a key element of its Privacy Sandbox. If you’re a retailer and knowing your customer’s birthday is a key part of your promotional strategy, focus on how you can collect that data for as many customers as possible. At Litmus, we serve both B2C and B2B audiences.

Place 98

Place B2C Email Marketing Retail 98

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Wyzowl) In 2023, online videos accounted for 82.5% WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. Statista) 49% of consumers prefer to receive weekly promotional emails from favorite brands. characters.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

DECEMBER 4, 2023

As of 2023, 98.5% For B2B brands, we recommend 4-6 times a week, while every day is optimal for B2C brands. Promote your page. For a few dollars, you can use Facebook’s advertising tools to run ads on the platform promoting your page and get it in front of new eyeballs.

Gen Z 123

Gen Z User-Generated Millennials B2C 123

Use Insider

MARCH 10, 2025

Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. The company went public in 2023, after becoming the recommended email solution partner for Shopify Plus and acquiring Napkin (a tool for building and deploying APIs).

CRM 52

CRM Customer Journey eCommerce Price 52

Sprout Social

AUGUST 26, 2020

By 2023, it’s estimated that 15.5% Almost half of esports fans are interested in traditional sports like basketball, soccer and motorsports and, in recent months, we’ve seen cross-promotional efforts push traditional sports fans towards esports. Fast forward to today, esports is no laughing matter. billion by the end of 2020.

Marketing Strategy 114

Marketing Strategy B2C Marketing Marketers 114