Martech

JANUARY 22, 2024

When we initially went live in May of 2023, we weren’t sure if you’d get much value out of the first and only chatbot trained on MarTech.org. It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me!

Transform 112

Transform CMO User-Generated Management 112

The CMO Survey

MARCH 28, 2023

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5

CMO 130

CMO Finance B2C Marketers 130

Search Engine Land

FEBRUARY 7, 2024

The Velvet Powder Puff became a viral sensation at the beginning of 2023. Using generative AI can be OK as long as these product descriptions are checked by a copywriter or brand manager and they are signed off before going live. Include the minimum necessary keywords, but don’t go to extremes.

Product 125

Product SEO Copywriting eCommerce 125

Martech

AUGUST 14, 2023

This finding, from Mailchimp & Co’s 2023 Benchmark Report, underscores the tangible benefits of specialization in the marketing realm. With the rise of digital marketing, AI and analytics, these new areas complement traditional specializations such as brand management and advertising.

CMO 98

CMO Marketers Marketing Marketing Mix 98

Rock Content

MAY 8, 2024

During 2023, people watched 17 hours of video content in an average week, and two-thirds of customers reported watching videos to learn more about brands. Not leveraging video can leave your brand behind. Video content has become a powerful way to reach people through digital marketing. How to video search on Google?

Brand Management 90

Brand Management User-Generated Video Marketing Promotion 90

Search Engine Land

JUNE 24, 2024

Reddit’s popularity has increased significantly since early 2022, with a notable rise in organic visibility since 2023, as shown by Google Trends. Dig deeper: How the Google-Reddit partnership impacts brand management What does this mean for a brand’s online reputation? Google Trends, “reddit”, U.S.

User-Generated 88

User-Generated Management Brand Management Branding 88

Sprout Social

JULY 17, 2023

For example, they create social media company policies and brand safety guidelines. Winick explains, “Consider a B2C brand managing their LinkedIn account. There are stakeholders from your recruitment and employer brand teams who need to reach candidates and current employees.

Key Performance Indicator 98

Key Performance Indicator CRM PR B2C 98

Hubspot Marketing

JUNE 6, 2023

It also serves as movie promotion between friends, family, and followers as those who post the photos spread the movie release date as every image has its premiere date, July 21st, 2023, on every image generated. Takeaways for Marketers Lean into new tech like generative AI for your next marketing campaign.

User-Generated 145

User-Generated Marketing Marketers Branding 145

Duct Tape Marketing

JANUARY 9, 2024

This idea of fractional whatever titles, accountants, fractional management consultants, fractional hiring consultants. And the role of a typical CMO in an organization is strategic planning, brand management, obviously the marketing campaigns, analyzing data, helping develop and use a budget, and maybe even managing team players.

CMO 91

CMO Customer Journey Transform Traditional Marketing 91

Hootsuite

JULY 24, 2023

This will save time and improve efficiency in managing social media campaigns. Brand management and compliance If you’ve outsourced your social media marketing or are a marketer hired by an agent, make sure your brand consistency is on point. That’s an entire waking day.

Real Estate 98

Real Estate Price Social Media Marketing Analytics 98

Duct Tape Marketing

MARCH 2, 2023

This idea of fractional whatever, titles, accountants, fractional management consultants, fractional hiring consultants. I think that this idea has really taken on a life of its own recently, probably like so many things here in the beginning of 2023, very influenced by the pandemic. (02:01):

CMO 98

CMO Marketing Strategy Customer Journey Marketers 98

Rock Content

SEPTEMBER 9, 2023

By now, every business owner and brand manager knows that content is king in digital marketing. According to research, around 38 percent of today’s digital marketers and brand owners actively plan to revamp and invest in their content strategies in 2023 and beyond. What Is a Content Creation Platform?

Copywriting 98

Copywriting Price Analytics Communications 98

Rock Content

SEPTEMBER 11, 2023

In 2023 and beyond, a solid digital marketing campaign that contributes to outstanding customer experience is a must. Brand managers and marketers can then use what they’ve learned to improve their content marketing efforts. How To Create an NPS Survey Their sheer simplicity makes NPS surveys incredibly easy to create.

Customer loyalty 52

Customer loyalty Customer Shipping Promotion 52

Unbounce

JUNE 5, 2024

She is the Brand Manager of 123 Form Builder , an online form builder used to collect data and automate workflows through web forms, surveys, quizzes, and polls. 6 minute read Lead generation 8 high-converting lead generation landing page examples to inspire yours September 13, 2023.

eCommerce 52

eCommerce User-Generated Law Real Estate 52

Hubspot Marketing

AUGUST 12, 2024

million people and tastes like burning rubber, I talked to Anna Sokratov , brand manager at Jeppson’s Malört at CH Distillery in Chicago. In 2023, Sokratov co-created an ad campaign featuring photos of people tasting Malört for the first time, with the tagline, “Do not drink.

Marketers 107

Marketers Marketing Brand Management Branding 107

Search Engine Land

JULY 17, 2024

By comparison, 49,000 articles written about Boeing’s safety issues got 829,900 social media interactions from June 8, 2023, to June 7, 2024. Since then, Google has rolled out the October 2023 spam update , released the March 2024 spam update and unleashed the June 2024 spam update. That was more than a dozen a day.

Branding 79

Branding PR Food Gen Z 79

Hubspot Marketing

DECEMBER 27, 2024

Since marketing Malrt is such a new phenomenon, Sokratov, brand manager for Jeppsons Malrt, feels a lot of freedom to be funny, to be outlandish, to be experimental. (In Like in 2023, when the company bought billboards in Times Square to proudly endorse its climate label. The Oatly team invited the dairy industry to join them.

Fashion 88

Fashion Marketing Marketers Entertainment 88

Unbounce

JUNE 8, 2024

Former consultant, agency hired-gun, brand manager and tech community organizer, Georgiana’s been cracking integrated web marketing across search, ecommerce, copy, email, social, product, analytics and usability for over 14 years. 17 minute read Landing pages How to create a landing page in 10 easy steps September 1, 2023.

Marketing 98

Marketing Marketers Promotion Thought Leadership 98

Sprout Social

JUNE 27, 2023

Social media manager. Brand manager. At MeUndies, Wolfley became the company’s first Social Lead, eventually becoming Brand Manager. Bob Wolfley has worn many hats: Content creator. Senior director of campaign strategy. Director of social and partnerships. His interest and talents in social emerged early.

Logistics 101

Logistics Gen Z Management Millennials 101

Hubspot Marketing

JUNE 14, 2023

What are the audience perceptions of each competitor's visual design and branding choices? What makes your brand unique from each competitor? They also suggest interviewing brand managers for valuable insight into the color-choosing process. Image Source Semrush’s home page of 2023.

Branding 135

Branding Food Finance Fashion 135

Search Engine Land

AUGUST 8, 2024

The report also revealed that brands with advanced personalization capabilities are 48% more likely to exceed revenue goals, at a 9.9% average above target in 2023. The good news is that today, brands can replicate the in-store personal shopper experience online very effectively and reap all the benefits.

Shoppers 89

Shoppers Shipping Retail Communications 89