Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In 2023, brands continue to be held accountable by their customers—but the bar is higher.

Branding 103

Branding Customer Marketers Marketing 103

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. So let’s narrow down 13 of the top social listening tools that you should consider for your brand.

Branding 117

Branding Price Analytics Place 117

Search Engine Land

NOVEMBER 28, 2023

Google confirmed that the November 2023 core update – the fourth core update this year – has completed rolling out. The update started on November 2, 2023, only a couple of weeks after the October 2023 core update , which started rolling out on October 5 and was completed on October 19. Why we care. Previous core updates.

SEO 143

SEO Branding 143

Hubspot Marketing

DECEMBER 20, 2023

As 2023 comes to a close, I polled the HubSpot Media Team to see what their favorite marketing campaigns of the year were. HubSpot Media’s Favorite Marketing Campaigns of 2023 The Barbie Movie Let’s start with the obvious: Barbie owned the first half of 2023. Check out the full run-down below. 11.17.23 #PinkFriday2 ?

Millennials 115

Millennials Shoppers Marketers Marketing 115

Search Engine Land

OCTOBER 19, 2023

Google has confirmed that the October 2023 Core Update – the third core update this year – has completed rolling out. The update started on October 5, 2023, a day after the October 2023 spam update was released, and completed 14 days later on October 19, 2023. Lots of volatility. Why we care. Previous core updates.

SEO 143

SEO Branding 143

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel. dollars in 2022.

Gen Z 122

Gen Z Millennials eCommerce Social Media Marketing 122

Search Engine Land

SEPTEMBER 7, 2023

Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out. The update started on August 22, 2023, and completed 16 days later on September 7, 2023. The April 2023 reviews update was the last confirmed Google update. Why we care. Previous core updates.

SEO 145

SEO Analytics Product Branding 145

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. Updated on December 21, 2023. 20 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. Canva’s AI in 2023 is all about intuitive design assistance. and there was.

Branding 52

Branding User-Generated Transform Email Marketing 52

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. Updated on December 22, 2023. 22 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. Canva’s AI in 2023 is all about intuitive design assistance. and there was.

Branding 52

Branding Transform User-Generated Analytics 52

Martech

JULY 29, 2024

By late 2023, 60% of leaders believed AI and machine learning would have a major impact, according to a CMSWire survey (download required). In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. Many are also being asked to do more with less. of revenue in 2024 compared to 9.1%

Transform 129

Transform Branding CMO Education 129

Search Engine Land

OCTOBER 3, 2024

Branded keywords used to be a reliable and affordable way for businesses to attract high-value customers looking for their brand. The rising cost of branded keywords Branded keywords have become the final frontier in Google’s quest to maximize returns on search queries.

Branding 89

Branding Logistics Price Law 89

Martech

OCTOBER 29, 2024

This last part is making it hard for brands to be heard during the critical holiday shopping season. This year, many national brands anticipated this and diverted some of their budgets away from competitive swing states, according to CTV and programmatic adtech company Keynes Digital. In 2023, non-swing states saw 1.7x

Branding 97

Branding Advertisers Advertising Price 97

Businesses Grow

JANUARY 2, 2024

Essentially, this is the “greatest hits” list of the best blog posts of 2023 as determined by you! This blunt and honest post from January kicked off a major theme of my work in 2023. Why Threads won’t work without Gen Z In my Personal Branding Master Class , I teach about the singular value of spiky content.

Gen Z 109

Gen Z Education Marketing Strategy Branding 109

Search Engine Land

JANUARY 3, 2023

In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand. People searching for products by brand name are further along in their buyer journey than those that don’t – a fact often overlooked.

Branding 82

Branding Whitepaper Product 82

Hubspot Marketing

FEBRUARY 27, 2023

80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram's Growth & Usage 1. 22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Source ) 2.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

OnPassive Marketing

NOVEMBER 5, 2022

Your brand will compete with other companies in new and different ways in 2023. So, what are the best tools for branding your company in 2023? So, what are the best tools for branding your company in 2023? Here are a few ideas for the best tools for branding in 2023.

Branding 76

Branding Promotion Market Trends Advertising 76

Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%.

Transform 129

Transform Non-Profit Health SEO 129

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023.

Social Media Marketing 144

Social Media Marketing Gen Z Global Marketing Millennials 144

Martech

DECEMBER 13, 2023

Well, friends, we have reached the end of 2023. For everybody else, you’re kicking back, polishing up your year-end reports and wondering what the big deal is. , I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. That was fantastic to hear.

eCommerce 115

eCommerce Retail Customer Branding 115

illumin

OCTOBER 30, 2023

Most 2023 Halloween ads are specifically for seasonal drinks or shows. The top 5 Halloween ads of 2023 These are the top five ads from this year’s spooktacular Halloween lineup. While the ad sticks to using Reese’s signature brand colors, that’s perfect – after all, orange is the quintessential color of all hallows’ eve.

Retail 105

Retail Advertising Advertisers Branding 105

Econsultancy

DECEMBER 20, 2022

It has been a tumultuous year in social advertising, as brands and advertisers pulled back on paid social amid macro-economic challenges and iOS privacy updates. So, as we head into 2023, can we expect a different story?

Advertising 134

Advertising Advertisers Branding 134

Sprout Social

OCTOBER 26, 2023

billion worldwide in 2023 The influencer marketing industry was worth just $1.7 billion by 2025 Influencer marketing platforms have also been popping up regularly to assist in a number of related tasks: finding influencers, partnering them with brands, creating contracts, planning campaigns and more. Brands are expected to spend $7.14

Influencer Marketing 130

Influencer Marketing Entertainment Marketers Marketing 130

Bannerflow

MAY 30, 2023

In this blog post, we will delve into the exciting design trends that have emerged in 2023. Motion Graphics: Breathing Life into Brands with Animation: In 2023, motion graphics have taken the design world by storm. Brands are embracing animated logos to bring their identities to life and leave a lasting impression on viewers.

Branding 52

Branding User-Generated Energy Product 52

Search Engine Land

APRIL 17, 2024

Paid search advertising revenues reached a new high in 2023 – though annual growth continues to slow, according to a new report. digital advertising revenues, according to the IAB Internet Advertising Revenue Report: Full Year 2023, conducted by PwC. In total, search accounted for $88.8 billion of a record $225 billion in U.S.

Advertising 104

Advertising Advertisers Branding Marketers 104

Hubspot Marketing

JANUARY 16, 2023

As a result, it's become a leading marketing strategy in 2023. With influencer marketing , brands employ online influencers to promote their products or services. This makes influencers the middleman between brands and their audience. 31 Influencer Marketing Stats to Know in 2023. Let's dive in. Table of Contents.

Influencer Marketing 142

Influencer Marketing Gen Z Millennials Price 142

Search Engine Land

OCTOBER 23, 2023

How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. Select winners of the 2023 Search Engine Land Awards will be invited to speak live at SMX Next during our two ask-me-anything-style sessions. The post Search Engine Land Awards 2023: And the winners are… appeared first on Search Engine Land.

Transform 115

Transform SEO Search Marketers Branding 115

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Branding 108

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 108

Martech

JANUARY 29, 2024

The CDP industry did see some growth in the second half of 2023, but it was small and sluggish according to the latest industry update from the CDP Institute. billion in 2023. billion in 2023. Most brands with sufficient digital maturity to extract value from a CDP must by now have considered implementing one.

Customer 100

Customer Branding 100

Hubspot Marketing

MARCH 8, 2023

Black Travel Summit Dates: October 20 - 22, 2023 Location: Miami, FL & Virtual In celebration of Black culture and business in travel, Black Travel Summit brings together industry professionals, influencers, and travelers for a weekend of panels, workshops, vendor shopping, and networking opportunities. Tennessee 3. Multi-City 6.

Non-Profit 132

Non-Profit Transform Logistics Finance 132

Sprout Social

FEBRUARY 28, 2023

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. The demographic data alone could be the key to planning your LinkedIn marketing strategy for 2023. As of January 2023, 60% of global users were aged 25–34, representing younger millennials.

Gen Z 143

Gen Z Thought Leadership User-Generated Millennials 143

Hubspot Marketing

MARCH 28, 2023

And how connected do people feel to a brand due to your Twitter presence? Look at the most remarkable Twitter stats we've found for 2023. As of 2023, Twitter.com is the 4th most visited website in the world. 66% of brands are not moving their presence off Twitter in 2023. So, how are people using Twitter nowadays?

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Marketing Insider Group

MAY 9, 2023

That’s why in this post, we’re covering the art of audience engagement, and sharing 11 of our favorite ways to crush audience engagement in 2023 and beyond! The main goal of your content should always be to create a two-way conversation with your audience that provides value and builds their trust in your brand. More qualified leads.

Thought Leadership 128

Thought Leadership Customer loyalty Analytics User-Generated 128

Hubspot Marketing

JANUARY 16, 2023

With so many changes coming to Twitter , many wonder if marketing on the platform could be impacted in 2023. Will marketers keep their brand on Twitter in 2023? When we asked if marketers plan to move their brand off Twitter in 2023, 66% of respondents said "no.". Will marketers use alternatives to Twitter in 2023?

Marketers 134

Marketers Marketing Marketing Plan Marketing Strategy 134

Search Engine Land

MARCH 28, 2023

The Google March 2023 broad core update is now officially done rolling out. Google algorithm updates are critical for all brands, businesses and organizations to be aware of because they can impact how your site performs in search results. The update, which started rolling out March 15, took 13 days to complete. Why we care.

SEO 144

SEO Analytics Branding 144

Hubspot Marketing

OCTOBER 25, 2023

When it comes to social justice, what role do brands play? As conflict around the globe continues, marketers are put in a challenging position when it comes to making brand statements. Per this year’s Business in Society Report , only 41% of Americans now believe brands should take a public stance on social causes.

Branding 130

Branding Customer Marketers Marketing 130