Sprout Social

MARCH 14, 2025

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. A self-hosted app gives you complete control over the branding and shopping experience.

Branding 112

Branding Gen Z Energy Shoppers 112

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. For example, check out how Academic Influence does it on its Resources page.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 120

Gen Z Branding Millennials Entertainment 120

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. What brand content does Gen Z engage with? Data backs this up.

Gen Z 95

Gen Z Branding User-Generated Influencer Marketing 95

Jeff Bullas

FEBRUARY 5, 2023

If you’re expecting to buy thousands of Facebook likes and followers that will adore your brand and buy your products, you’ll be left underwhelmed and disappointed. You can’t buy brand advocates. This increases brand recognition in the market and puts your business in front of more potential customers. People follow the crowd.

Price 307

Price Promotion Social Media Marketing Branding 307

Dreamgrow

JANUARY 6, 2023

How wide is page of your brand? The post Facebook Cheat Sheet: All Image Sizes, Dimensions, and Templates [2023] appeared first on Dreamgrow. What is the size of the profile picture in Facebook? Here are all the numbers you need and you can even download a handy PDF Facebook cheat sheet.

Branding 246

Branding Social Media Marketing Marketing Marketers 246

Jeff Bullas

JANUARY 30, 2023

If you are an aspiring influencer, business, or brand and aren’t on TikTok, you may need to re-think that approach! This is a far more beneficial strategy for brands and businesses who know their demographic and who they want to see using their products. Loves writing in her spare time about anything tech.

User-Generated 323

User-Generated Price Target Market Management 323

Jeff Bullas

JANUARY 18, 2023

For that reason brands, businesses, influencers, creators, and more are flocking to one of the hottest social media platforms to date – TikTok. Below are the top sites to buy TikTok views in 2023 1. The post The Best Sites to Buy TikTok Views in 2023 (Real & Active) appeared first on Jeffbullas's Blog.

Entertainment 314

Entertainment User-Generated Energy Price 314

Jeff Bullas

JANUARY 16, 2023

Brands, wannabe influencers, and mommy bloggers are all riding the wave of video obsession that has infected society. Views are a key component to growing a brand and reputation on YouTube. Viewers on YouTube want to be entertained or informed about a topic, don’t create boring content and expect to grow interest in your brand.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Jeff Bullas

FEBRUARY 15, 2023

With over one billion active users, Instagram offers a unique and dynamic platform for businesses and influencers to connect with a massive audience, promote their products and services, and build their personal and brand reputations. The brand promises only the best and most genuine likes and followers for your Instagram presence.

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Search Engine Land

AUGUST 22, 2024

The full impact on brands and consumers is still unfolding This article explores the hypothesis that the integration of LLMs into everyday life will fundamentally change how people search. 31, 2023): During this data range, consumers are now exposed to LLMs and may have begun altering the way they interact with search. 1, 2022–Dec.

Branding 90

Branding Product Search Marketers Marketers 90

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed? So, when you use Hashtagsforlikes, keep it relevant! #7.

Gen Z 338

Gen Z Price Target Market Customer 338

Jeff Bullas

FEBRUARY 13, 2023

Image Source: We Are Social Don’t forget that due to its gargantuan size, social media can provide you with more exposure and brand awareness than any other traditional marketing tool out there. Social media has made it easier for brands to eavesdrop on the conversations their customers are having and take part in the discussion.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Search Engine Land

AUGUST 13, 2024

Shopping channels also continue to require more robust data from brands and retailers to create better product listings, so investment in this area is must. Brands should provide high-resolution images to enable zoom functionality on most marketplaces, like Amazon and Walmart. Brand (32%). Readability (23%). Video content (20%).

eCommerce 86

eCommerce Branding Retail Shoppers 86

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. He blogs at Writers in Charge.

Finance 360

Finance Copywriting Health User-Generated 360

Jeff Bullas

FEBRUARY 28, 2023

Step 3 – Develop a memorable brand I wanted to stand out, so I got a friend to create a caricature of my head… How will you stand out? Your blog’s name and brand is more than just a URL. Here are some tips for developing a memorable brand: Brainstorm 10 alternatives. Use your new branding elements everywhere… literally.

Price 324

Price Place Education Branding 324

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 88

Gen Z Branding Retail Education 88

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores arent just about transactions theyre influential brand ambassadors that shape perception and loyalty. In todays digital world, its about branding and customer engagement.

Branding 74

Branding Retail eCommerce Customer loyalty 74

Jeff Bullas

FEBRUARY 9, 2023

Advertising through Facebook and Instagram is too expensive for most small businesses, brands, influencers, and those just starting out, so what’s the answer? The post 10 Best Instagram Bots for More Followers (Cheap & Safe) 2023 appeared first on Jeffbullas's Blog.

User-Generated 308

User-Generated Management Price Promotion 308

Jeff Bullas

MARCH 1, 2023

In fact, this is an excellent way to get people talking about your brand and create a unique feed on Instagram that allows users to check out your brand, business, creative endeavor, or whatever else you use Instagram for. If you want a branded hashtag, try to think of something that’s related to your niche and is short but catchy.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Jeff Bullas

FEBRUARY 2, 2023

For so many brands and businesses, Instagram is a vital marketing tool. This can serve two purposes: following brands and influencers you might want to partner with and following potential followers so they’ll check out your account. Surf For Brands Formerly known as Trufan.io, Surf offers insights to make marketing more powerful.

Price 241

Price Analytics Marketing Marketers 241

Jeff Bullas

FEBRUARY 21, 2023

By collaborating with them, you can reach a much wider audience, increase brand awareness, and make people more familiar with your blog. If you follow these tips, you’ll be well on your way to promoting your blog effectively in 2023. There are several ways that influencer marketing can help promote your blog.

Promotion 252

Promotion Analytics SEO Influencer Marketing 252

Jeff Bullas

JANUARY 9, 2023

It’s absolutely vital to expand your brand, business, or creative endeavor across a variety of social media networks. The post The 10 Best Sites to Buy TikTok Likes in 2023 (Updated) appeared first on Jeffbullas's Blog. They now match Instagram with roughly 1.1

User-Generated 292

User-Generated Entertainment Promotion Place 292

Adams & Knight Marketing

FEBRUARY 9, 2023

Pat Dugan, Executive Creative Director at Adams & Knight , went on FOX61 to share his predications on what ad trends viewers can expect this year from major brands like General Motors, Netflix, State Farm, and more. Super Bowl Sunday is not just a big night for sports fans, but a huge night for the advertising industry.

Advertising 246

Advertising Advertisers Branding 246

Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Brands are constantly seeking the next big, untapped voice — and today, that’s almost always an influencer.” Celebrities v.

Branding 66

Branding Food Entertainment Retail 66

SmartBrief - Marketing

AUGUST 23, 2024

Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Strategic imperatives for brands Empathy-driven marketing: Menopause transcends biology; it’s a transformative experience that requires empathy and understanding.

Health 115

Health Millennials Transform Retail 115

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. elections, and down from 64% YOY growth in Q4 2023. This was a 27% increase over 2023. The Tinuiti study showed brands that bought on both TikTok and Meta spent $0.19 Spend on TikTok for 2024 was $4.8 Smaller platforms.

Advertising 110

Advertising Advertisers Product Place 110

Martech

NOVEMBER 13, 2024

This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. The 2023 quantitative study surveyed investment analysts across the U.K. The findings were illuminating: brand and marketing investments ranked as the top consideration for these analysts.

Transform 128

Transform Marketing Marketers Customer Acquisition 128

Buffer Marketing

FEBRUARY 3, 2025

For creators and brands, understanding which platform delivers better results can be the difference between thriving and wasting resources. Threads was launched in July 2023, with integration into Buffer starting in June 2024. For instance: "Why most brands fail at social media—and how you can avoid their mistakes."

Branding 136

Branding Place Social Media Marketing Marketing 136

Martech

JULY 16, 2024

For example, the largest pay TV providers lost 6% of their subscribers in the last two years: 5 million in 2023 and 4.6 Dig deeper: How to measure the impact of brand marketing Nine out of ten advertisers are using some form of alternative audience measurement — either via transacting, testing, or having discussions with vendors.

Advertising 110

Advertising Advertisers Branding Marketing 110

Search Engine Land

JULY 17, 2024

In 2024, brands are encountering a variety of challenges that can impact their reputation. Brand reputation issues in 2024 NewsWhip’s report, “ The Biggest Reputation Issues Impacting Brands in 2024 ,” examines four specific types of crises that brands have faced in the first half of 2024: Food inflation.

Branding 79

Branding PR Food Gen Z 79

Martech

MARCH 24, 2025

The report found new associates must master an average of 16 different systems they will use daily up from 12 in 2023 and spend 26 hours on technology training in their first month on the job. More than half (53%) of shoppers discover products on social platforms up from 46% in 2023. 25% of shoppers buy through social media.

Retail 103

Retail Gen Z Transform Shoppers 103

Martech

FEBRUARY 3, 2025

By the 1980s and 1990s, brands began to recognize the Super Bowl as a prime opportunity to reach a massive audience, leading to more elaborate and memorable campaigns. 2020s: The cost has now exceeded $5 million per 30-second spot, with some estimates for Super Bowl LVII (2023) reaching around $7 million. million in 2005.

Transform 110

Transform Price Entertainment Advertising 110

Sprout Social

NOVEMBER 4, 2024

In this article, we’ll uncover key holiday shopping trends on social, like platforms consumers turn to for customer service, the types of content that drives sales and the brands who consistently deliver memorable end-of-year campaigns. Over half of all consumers (55%) plan to contact brands via Facebook this holiday season.

Gen Z 119

Gen Z Millennials User-Generated Shoppers 119

Search Engine Land

NOVEMBER 28, 2023

Google confirmed that the November 2023 core update – the fourth core update this year – has completed rolling out. The update started on November 2, 2023, only a couple of weeks after the October 2023 core update , which started rolling out on October 5 and was completed on October 19. Why we care. Previous core updates.

SEO 143

SEO Branding 143