illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. As of 2024, 62% of Gen Z consumers are already shopping through social media, and this number is expected to rise.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

illumin

NOVEMBER 19, 2024

from 2023’s numbers. In a 2024 PWC survey, consumers report they are expecting to spend more than in 2023 when planning this year’s holiday budget. With savings top of mind for most of North America, PWC reports that 77% of consumers intend to spend the same amount or less than in 2023.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. The Shein app was downloaded more than 260 million times in 2023 alone and Shein’s annual sales are forecasted to reach $50 billion in 2024.

Gen Z 101

Gen Z Fashion Millennials Retail 101

Hubspot Marketing

JANUARY 31, 2024

Case in point: The Gen Z caviar bump. A TikTok trend that’s helping brands tap a $465 million global market. In 2023, global caviar sales were estimated at around $465 million , according to the market research firm Fact.MR. And it's definitely not being ignored by restaurants, luxury brands, and even… Pringles?

Gen Z 135

Gen Z Millennials Food Global Marketing 135

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed?

Gen Z 338

Gen Z Price Target Market Customer 338

Hubspot Marketing

MAY 9, 2023

was experiencing a plateau in sales , and closed its standing retail stores, priming the brand for a marketing pivot. With this in mind, the company shifted its marketing strategy to focus on TikTok’s user base (which was overwhelmingly Gen Z), leveraging short-form video and user-generated content in its #EyesLipsFace campaign.

Gen Z 123

Gen Z User-Generated Retail Shoppers 123

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 87

Gen Z Branding Retail Education 87

illumin

NOVEMBER 21, 2024

While shoppers are still looking to save, they are also expected to spend the same amount as in 2023. Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Here they are in detail.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. Who is Gen Alpha?

Gen Z 128

Gen Z Millennials Fashion Manufacturing 128

Martech

AUGUST 29, 2023

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. increase in ad revenue for the second quarter of 2023. increase in ad revenue for the second quarter of 2023. Gen Z teens are twice as likely to recall an ad on YouTube than TikTok. Why we care. ” Deep dive.

Gen Z 109

Gen Z Advertisers Advertising Branding 109

Martech

JULY 24, 2024

Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Brands capitalizing on the success of exceptional athletes should acknowledge the broader cultural impact of women athletes on all of us. For that Olympics, 86% of the sponsors were Japanese brands.

Gen Z 113

Gen Z Fashion Entertainment Marketing 113

Hubspot Marketing

APRIL 10, 2023

And is TikTok still just for Gen Z? adults about the social media platforms they use in May 2022 and again in January 2023 to find out which apps are growing and which are slowing down. But, the real story is how it's taken off with Gen Z. Gen Z drove this increase, with their Twitch usage jumping from 13% to 17%.

Gen Z 144

Gen Z Millennials User-Generated Branding 144

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Martech

OCTOBER 31, 2024

Nor do they want to receive mail from the same brand every day. It’s not just the older generation either. consumers still send letters and packages with nearly half (48%) of Gen Z, teens and twenties, sending mail one to two times per month. “We use real customer data from brands,” said Ross.

Direct Mail 129

Direct Mail Retail Gen Z Logistics 129

illumin

AUGUST 27, 2024

This is an increase from 68% of respondents in 2023. It found that 20% of Gen Z expected same-day delivery and that 60% of them were willing to pay extra for it. In 2023, the top resale categories were clothing and shoes, with popular clothing resale brands like ThredUP increasing its revenue by 8%.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Hubspot Marketing

DECEMBER 19, 2022

Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. Unsurprisingly, the same study found that influencers are more trusted as brand spokespeople. Brands seem to be catching on: more than 56% of marketers who invest in influencer marketing work with micro-influencers. What's the reason for this pivot?

Gen Z 138

Gen Z Market Trends Millennials Marketing 138

SmartBrief - Marketing

FEBRUARY 6, 2025

Additionally, a report at Statista indicated that 70% of Generation Z respondents were more likely to prefer watching sports through social media platforms. During Super Bowl week 2023 , NFL social channels saw a 36% year-over-year increase in views, culminating in a 42% spike on game day. The result?

Gen Z 52

Gen Z Promotion Advertisers Advertising 52

Hubspot Marketing

JANUARY 16, 2023

As a result, it's become a leading marketing strategy in 2023. With influencer marketing , brands employ online influencers to promote their products or services. This makes influencers the middleman between brands and their audience. 31 Influencer Marketing Stats to Know in 2023. Let's dive in. Table of Contents.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Sprout Social

NOVEMBER 26, 2024

But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. In this article, we’ll break down the FTC influencer guidelines, why they matter and the branded content policies for each major social media network. You want your influencer partnerships to feel natural and engaging.

Gen Z 121

Gen Z Influencer Marketing Health Promotion 121

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. In 2023, social media advertising accounted for approximately US$3.8 As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge.

Gen Z 55

Gen Z User-Generated Influencer Marketing Law 55

Search Engine Land

AUGUST 29, 2023

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. increase in ad revenue for the second quarter of 2023. increase in ad revenue for the second quarter of 2023. Gen Z teens are twice as likely to recall an ad on YouTube than TikTok. Why we care.

Gen Z 88

Gen Z Advertisers Advertising Search Marketers 88

Hubspot Marketing

FEBRUARY 27, 2023

80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram's Growth & Usage 1. 22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Source ) 2.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

DECEMBER 10, 2024

Source SEO increases your brand visibility. If you do your research and strategically create content for SEO, you will undoubtedly increase brand visibility. Its fair to say that SEO has helped this brand reach qualified traffic. Any piece of content that you publish on your website should feel totally authentic to your brand.

SEO 132

SEO Gen Z Finance Transform 132

Sprout Social

FEBRUARY 28, 2023

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. The demographic data alone could be the key to planning your LinkedIn marketing strategy for 2023. Members in the US are generally older than global users. Let’s dive in. Use hashtags.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. For example, a life insurance brand may want to appeal to both older and younger generations.

Gen Z 131

Gen Z Millennials Branding Transform 131

Search Engine Land

JULY 17, 2024

In 2024, brands are encountering a variety of challenges that can impact their reputation. Brand reputation issues in 2024 NewsWhip’s report, “ The Biggest Reputation Issues Impacting Brands in 2024 ,” examines four specific types of crises that brands have faced in the first half of 2024: Food inflation.

Branding 79

Branding PR Food Gen Z 79

Hootsuite

FEBRUARY 27, 2025

adults use YouTube As of 2023, there were 262 million adults in the United States, meaning around 82.4% 25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. Over 216 million U.S. of all U.S.

Gen Z 97

Gen Z User-Generated Marketing Marketers 97

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Personalised experiences: Consumers expect tailored content and interactions, making personalisation a key focus for brands.

Gen Z 76

Gen Z Millennials Social Media Marketing User-Generated 76

Hubspot Marketing

JANUARY 2, 2023

This past year we've seen the effects of the pandemic in labor shortages, the Great Resignation , and signs of another recession — now's the time to rethink recruitment and hiring strategy for 2023. Gen Z will be joining the workforce. According to Forbes, Gen Z will make up 27% of the global workforce by 2025.

Gen Z 136

Gen Z Law Marketing Marketers 136

Hubspot Marketing

OCTOBER 30, 2022

And, it's up to brands to keep up. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. From pandemics to political turmoil – and now a looming recession – the last few years have been a roller coaster for brands and consumers alike. Chances are 2023 will continue to see shifts around this.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.

Gen Z 129

Gen Z Whitepaper Influencer Marketing User-Generated 129

Hubspot Marketing

JANUARY 16, 2023

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. 8 Data-Backed Recommendations for Social Media Marketers in 2023. COMING FEBRUARY 6] The State of Social Media in 2023: Click Here to Set a Google Calendar Reminder.

Social Media Marketing 123

Social Media Marketing Gen Z Millennials Influencer Marketing 123

Businesses Grow

JANUARY 2, 2024

Essentially, this is the “greatest hits” list of the best blog posts of 2023 as determined by you! Appropriately, the big themes of the year were AI and Gen Z, and that was reflected in the top posts. This blunt and honest post from January kicked off a major theme of my work in 2023.

Gen Z 111

Gen Z Education Marketing Strategy Branding 111

Sprout Social

OCTOBER 11, 2024

This diverse range of athletes has sparked a global sports marketing renaissance, and is giving brands a way to expand their reach (especially to new audiences). Which expands the opportunities for brands and athletes alike. million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy.

Transform 91

Transform Gen Z Fashion Food 91

Hubspot Marketing

NOVEMBER 6, 2023

Threads launched in the summer of 2023 and was almost immediately dubbed the “Twitter Killer” and was projected to be a strong competitor to the newly named X (formerly Twitter). Social media apps come and go, plus time is precious in the marketing world, so you're probably hesitant to try expanding your brand on such a new platform.

Gen Z 121

Gen Z Branding eCommerce Social Media Marketing 121

Hubspot Marketing

APRIL 10, 2023

adults in January 2023 known as the State of Consumer Trends Report to learn more about the latest consumer trends and data. Consumer Behavior Predictions for 2023 1. HubSpot Blog Research found that 17% of social media users bought a product based on an influencer’s recommendation, and this number goes up to 32% among Gen Z.

Gen Z 121

Gen Z Health Influencer Marketing Product 121