Jeff Bullas

FEBRUARY 15, 2023

Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. Turbo Media Social media presence is crucial in today’s digital age, whether you’re a personal brand or a business entity. So is going after free Instagram followers worth it? So why wait?

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 billion in 2023 and is projected to reach $22.2

Influencer Marketing 144

Influencer Marketing Entertainment Marketers Marketing 144

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands.

Influencer Marketing 79

Influencer Marketing Transform Marketers Marketing 79

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

Influencer Marketing 141

Influencer Marketing Branding B2C Marketers 141

Search Engine Land

AUGUST 13, 2024

Shopping channels also continue to require more robust data from brands and retailers to create better product listings, so investment in this area is must. Brands should provide high-resolution images to enable zoom functionality on most marketplaces, like Amazon and Walmart. Brand (32%). Readability (23%). Video content (20%).

eCommerce 86

eCommerce Branding Retail Shoppers 86

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. DO: Be crystal-clear.

Gen Z 121

Gen Z Influencer Marketing Health Promotion 121

Hubspot Marketing

MAY 8, 2023

Finding the right influencer for a brand campaign can feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand's case. And 18% of marketers plan to use YouTube for influencer marketing.

Influencer Marketing 144

Influencer Marketing Marketers Marketing CRM 144

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States.

Influencer Marketing 143

Influencer Marketing Affiliate Marketing Marketers Marketing 143

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies.

Influencer Marketing 126

Influencer Marketing Market Trends Gen Z Fashion 126

Jeff Bullas

FEBRUARY 21, 2023

Influencer marketing Influencer marketing is another great way for promoting your blog content. Find influencers in your niche with a large following and see if they’ll share your content with their fans. There are several ways that influencer marketing can help promote your blog.

Promotion 252

Promotion Analytics SEO Influencer Marketing 252

Martech

NOVEMBER 13, 2024

Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. and the U.S.

Transform 128

Transform Marketers Marketing Customer Acquisition 128

Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Brands are constantly seeking the next big, untapped voice — and today, that’s almost always an influencer.”

Branding 66

Branding Food Entertainment Retail 66

Econsultancy

DECEMBER 22, 2022

Influencer marketing is now an integral part of the digital marketing mix, enabling brands to engage audiences and to promote authenticity and trust. According to The State of Influencer Marketing 2022: Benchmark Report, the industry was set to grow to approximately $16.4

Influencer Marketing 119

Influencer Marketing Marketing Mix Marketers Marketing 119

Hubspot Marketing

FEBRUARY 13, 2023

Social media communities are incubators for brand awareness, loyalty, and trust. They're also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Martech

OCTOBER 17, 2023

We’re swamped with cold ads and meh campaigns from brands that seem to miss the mark. Yet, there’s a light cutting through this online haze: influencer marketing. Before swiping that company card, join me as we uncover the genuine power of influencer marketing and how it can redefine your brand’s narrative.

Influencer Marketing 119

Influencer Marketing Branding User-Generated Marketers 119

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

Influencer Marketing 139

Influencer Marketing Customer Journey Health Marketers 139

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 127

Influencer Marketing User-Generated Key Performance Indicator Analytics 127

Hubspot Marketing

FEBRUARY 16, 2023

The incident, referred to as MascaraGate, went viral and left users wondering if they could trust the opinions of influencers who benefit financially from recommending products. So does that mean influencer marketing is no longer effective? Not exactly. Meta announced its sunsetting live shopping on Instagram.

Influencer Marketing 143

Influencer Marketing Social Media Marketing Marketers Marketing 143

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Consumers slide into brands’ DMs for customer service.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. You should start by reading some impactful influencer marketing case studies.

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketers 119

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Influencer marketing is the bridge to building trust, expanding your reach, and driving conversions like never before. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 132

Influencer Marketing Transform Marketers Marketing 132

Hubspot Marketing

OCTOBER 30, 2022

In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. And, it's up to brands to keep up. To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

FEBRUARY 27, 2023

80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram's Growth & Usage 1. 22% of marketers say Instagram has the most growth potential in 2023 than any other platform.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Econsultancy

JANUARY 30, 2023

The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023?

Digital Trends 141

Digital Trends Pharmaceutical Transform Influencer Marketing 141

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Operationalizing a brand advocacy program.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

Girl Power Marketing

AUGUST 24, 2023

With autumn just around the corner, we’re preparing to say goodbye to 2023 and usher in a new year filled with fresh marketing ideas and strategies. One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. In 2023 alone, firms are expected to spend up to $4.5

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Sprout Social

SEPTEMBER 16, 2024

Brands and leadership teams recognize the importance of integrating AI into their workflows, but it’s not as simple as flipping a switch. According to the 2023 State of Social Media report , 39% of business leaders cite insufficient training and development as a significant hurdle in implementing AI effectively.

User-Generated 104

User-Generated Influencer Marketing Management Health 104

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Branding 128

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 128

Hubspot Marketing

DECEMBER 19, 2022

Unsurprisingly, the same study found that influencers are more trusted as brand spokespeople. We predict social media influencers – specifically micro-influencers — will start dominating this space. Micro-influencers have a smaller following than traditional celebrities, but their audience is highly engaged.

Gen Z 138

Gen Z Market Trends Millennials Marketers 138

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences.

Branding 134

Branding Fashion Food COS 134

Martech

SEPTEMBER 24, 2024

The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. The average marketing budget is 7.7% Why take money from some fun place, like influencer marketing and add it to something that works well enough without it?

CMO 122

CMO Email Marketing Influencer Marketing Promotion 122

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Social media trends change fast.

Social Media Marketing 123

Social Media Marketing Gen Z Millennials Influencer Marketing 123

Hubspot Marketing

OCTOBER 27, 2023

Whether you're looking for information to boost your social media shop or shape your online strategy, read on to discover social commerce stats that will help you understand the current market and learn best practices for attracting buyers and growing your business. HubSpot , 2023) With 63.5 HubSpot , 2023) With 63.5

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

illumin

DECEMBER 5, 2024

Consumers are certainly in favor of cookieless approaches, so will Google’s decision to stick with their old but trusted targeting methods influence marketers? In 2023 Google started its cookieless initiative on Chrome, eliminating third-party cookies for one percent of its users, an estimated 30 million people.

Advertising 96

Advertising Advertisers Influencer Marketing Performance Marketing 96

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. In 2023, social media advertising accounted for approximately US$3.8 Brands should focus on retargeting and lead generation campaigns to make the most of existing audience behaviour.

Gen Z 55

Gen Z User-Generated Influencer Marketing Law 55

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 130

Branding Fashion Gen Z Entertainment 130