Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. billion in the U.S.,

User-Generated 116

User-Generated Retail Non-Profit Advertisers 116

Martech

FEBRUARY 3, 2023

Most of the events that made the list before COVID are back in full swing as in-person events in 2023. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. Some are opting to include digital passes, hoping to offer a nice stay-at-home option.

Marketing 91

Marketing Marketers Thought Leadership Advertising 91

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today.

Real Estate 128

Real Estate Branding Fashion Food 128

Martech

JANUARY 10, 2023

Big brands like Samsung , Under Armour and Walmart have rolled out multi-pronged, long-term engagements in virtual worlds and with virtual goods. This “return to marketing basics” means that marketers will stick with long-running loyalty and data strategies that can be enhanced with the new technology. It isn’t just talk.

Transform 104

Transform eCommerce Marketing Marketers 104

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. While some of the following trends had a greater impact than others, marketers who could adjust quickly and pivot to include new technologies had a leg up on their competitors who did not.

SEO 113

SEO Gen Z User-Generated Advertising 113

Martech

DECEMBER 27, 2022

Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size.

Transform 98

Transform Retail Shoppers Price 98

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Branding 128

Branding Real Estate User-Generated Communications 128

Rock Content

MARCH 15, 2023

As a result the impacts of a global brand can be positive not only for businesses but also for many other people around the world. It requires a lot of research, planning and efforts to make a brand stand out to the audience and reach its business goals. Creating a Marketing Strategy is not an easy task. Have you been using them all?

Global Marketing 98

Global Marketing eBook Marketing Marketers 98

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Digital Marketer

JUNE 15, 2023

With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. So let’s take a deep dive into each one of them and help you become more strategic about how best to capitalize on modern technologies!

Market Trends 81

Market Trends Digital Marketing Marketers Marketing 81

Hubspot Marketing

JANUARY 27, 2020

It's safe to say that I'm a big fan of emerging media, technology, and innovation. As an individual, this technology is already impacting my life. As a marketer, I'm curious to see how brands could leverage smart technology. A quarter of VR users believe it has a strong potential for brands and marketers.

Millennials 142

Millennials Shipping Entertainment eCommerce 142

Martech

OCTOBER 11, 2024

Perhaps the most significant difference between the 2023 and 2024 editions of the MarTech Replacement Survey was the role of cost when marketers were considering a replacement for a martech application. Cost was cited by 37% of respondents in 2023 who replaced a martech solution in the past year. In 2024, it rose to 61%.

Marketing 106

Marketing Marketers Customer Journey New Technology 106

Bannerflow

MARCH 16, 2023

2023 is well and truly on, and it’s clear that the MarTech landscape is rapidly evolving. The rise of new technologies, changing consumer behaviours, and increasing competition drives marketers to be more innovative and creative than ever before.

User-Generated 59

User-Generated New Technology Communications Digital Marketing 59

Martech

AUGUST 20, 2024

The AI hype cycle: Echoes of the dot-com era Since early 2023, AI-related stocks outperformed U.S. John New Hire tasks an outside consultancy with categorizing customers into three groups based on their receptiveness to new technology: Those who always tend to buy the latest technology. and global stocks by 30%.

Marketers 127

Marketers Marketing CMO Communications 127

Search Engine Land

APRIL 11, 2023

A perfect example is how advertisers have constantly asked for the option to exclude branded traffic from Performance Max campaigns. Performance Max Hot Takes Blocking branded keywords is not the best approach. ppcchat — Menachem Ani (@MenachemAni) August 22, 2022 In some situations, brand exclusion makes sense.

Non-Profit 86

Non-Profit Branding eCommerce User-Generated 86

Martech

MARCH 7, 2024

My goal for the three-day event was to check out and learn more about new technologies from the sponsors and gain insight into the top issues that practitioners are wrestling with day-to-day. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024.

New Technology 108

New Technology Entertainment Promotion Management 108

Martech

DECEMBER 7, 2023

. “If I was at Marketo or Lean Data right now,” she told us, “I could have my logo there, I could have a personalized card inside for the individual — company-branded plus individually-branded and with unique content.” ” Brand immersive experiences. ” Brand immersive experiences.

Transform 114

Transform B2C CMO New Technology 114

Litmus

FEBRUARY 29, 2024

The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing.

Customer Journey 97

Customer Journey Marketing Marketers User-Generated 97

Search Engine Land

FEBRUARY 15, 2023

February 2023 is just halfway through and it’s already been a red-letter month in SEO following dual announcements from Google and Microsoft regarding their new AI-powered search functionality. Since then, SEOs have fielded plenty of questions from clients trying to understand what the news means for their brands.

SEO 110

SEO New Technology Performance Marketing Digital Marketing 110

Search Engine Land

AUGUST 3, 2023

billion from its ad services in the second quarter of 2023. The company explained that its new technology has been helping advertisers reach their target audiences with optimal cost-efficiency as the industry moves away from third-party cookies. Amazon generated $10.68 Why we care. Leading the way with AI. Earnings report.

Retail 92

Retail Advertising Advertisers New Technology 92

illumin

FEBRUARY 6, 2024

Two major contributing factors are: customers who’ve opted into SMS messaging are more likely to be interested in communications from that brand the direct nature of texts Text messages, more so than emails, tend to encourage curiosity among recipients. billion to SMS marketing initiatives sent via its platforms during Cyber Week 2023.

Communications 95

Communications Marketers Marketing Social Media Marketing 95

Marketing Insider Group

DECEMBER 8, 2020

by 2023 , accounting for 17% of sales. The New Customer Experience. B2B buyers aren’t new to the digital experience with brands. Other smaller-scale options include video chats or adding new features to your app (if applicable) that resolve unique challenges. trillion in the U.S. Why the Change?

Transform 138

Transform eCommerce Thought Leadership Millennials 138

Search Engine Land

APRIL 20, 2023

AI-powered ads 2023. The presentation, titled “AI-powered ads 2023,” describes how generative AI opens up new possibilities for creativity. The feature would help brands and marketers create ads using suggested headlines and descriptions.

User-Generated 92

User-Generated Advertising Advertisers New Technology 92

Martech

JUNE 27, 2024

of viewership, according to a 2023 Nielson report , particularly among older demographics, the rise of streaming cannot be ignored. When comparing Neilsen’s reports from 2022 to 2023, we can see how streaming usage grew from ~30% to nearly 38% of total TV usage and is likely to grow exponentially in the coming years.

Advertisers 100

Advertisers Advertising Marketing Marketers 100

Hubspot Marketing

APRIL 5, 2024

That includes planning for changes in an uncertain market and adapting to new technology like AI. Although it’s become the new gold, a whopping third of B2B marketers don’t have data that’s good enough, while a fourth has the data but doesn’t know how to turn it into something usable.

B2C 127

B2C SEO Transform Marketers 127

Sprout Social

NOVEMBER 30, 2023

For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. You could also survey and ask your customers what other brands they considered when making a similar purchase. If not, this is a clear area where your brand can pull ahead. how the public feels about their brand).

Whitepaper 121

Whitepaper CRM Marketing Marketers 121

Martech

OCTOBER 27, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. Obviously we want to prioritize and promote those brands and those products based on what sort of content [the reader has] been consuming on the media sites.”.

Transform 117

Transform Customer User-Generated Advertisers 117

Rock Content

DECEMBER 20, 2023

Still, at the same time, we must admit that a lot happened in 2023. Another topic that surfaced more than usual in 2023 was “rebranding.” ” Some we loved, marveling at the genius behind reshaping a brand, while others left us unsure if we truly grasped the concept. Before rebranding comes branding.

Transform 52

Transform Pharmaceutical Branding Communications 52

Use Insider

APRIL 27, 2023

Akcan shared Insider’s key learnings and challenges in Vietnam with attendees at The Vietnam Innovation Forum 2023 Insider has been successful in the Vietnamese market, and Akcan shared the company’s key learnings and challenges in the region. This approach will help brands deliver more personalized experiences that drive growth. “At

New Technology 52

New Technology Promotion Management Customer 52

Hubspot Marketing

JANUARY 24, 2023

In this post, we'll define AI imagery and tell you what you should know before incorporating it into your business strategy in 2023. Pros and Cons of AI Image Software AI Image Generators AI Image Alternatives AI images are the new, trendy way to create visually appealing images of search queries — without the wait.

Price 139

Price User-Generated Law Marketing 139

Litmus

JUNE 14, 2024

When we asked email designers in 2023 the same question , only 23% of respondents said they have up to five emails in production, at any given time. But we also know that there’s a lot of new technology out there that helps make one of the most fun parts of the email workflow—design—go more smoothly. …but

Millennials 97

Millennials Copywriting Email Marketing New Technology 97

Martech

JUNE 6, 2024

The growing use of cloud data warehouses by premium brands will challenge how we think about martech stacks. Utilization of martech tools has fallen from 58% in 2020 to 33% in 2023 (all research quoted here is from Gartner). It has typically been a repository for any brand data, not just customer data, and has been the purview of IT.

New Technology 105

New Technology Advertisers Advertising Analytics 105

Set Up

JANUARY 24, 2023

QR codes are more convenient for the consumer and for the brand because they’re touchless and require less work to update (imagine printing out a new menu every time there is a new dish…). Investing in new technology will certainly keep you ahead of the game, but make sure your audience is ready…otherwise your strategy may flop.

Direct Mail 59

Direct Mail Food New Technology Education 59

Marketing Insider Group

DECEMBER 13, 2012

Second, we need the foresight to look at new technologies and tools to access it. “Share of conversations” is the percentage of time your brand shows up in online conversations. And you need to understand what % of those searches included your brand terms? The number by itself, probably has little meaning.

Retail 108

Retail Analytics eBook Marketing 108

Search Engine Land

MAY 12, 2023

Musk tweeted the news, adding that Yaccarino would “focus primarily on business operations.” ” Musk will focus on product design and new technology. It will be worth watching whether having a new Twitter CEO may help repair some of the damage done and lure back advertisers , marketers and brands.

Transform 79

Transform New Technology Advertising Advertisers 79

Sprout Social

FEBRUARY 8, 2023

When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. Social media is like a giant trade show exhibit hall and with a little creativity, your brand can have the best booth. Godspeed Spook.

Manufacturing 95

Manufacturing Transform Entertainment Law 95

SmartBrief - Marketing

JANUARY 22, 2024

Forrester’s July 2023 Artificial Intelligence Pulse Survey found that 79% of AI decision-makers who are planning to implement generative AI in the next year believe that it will greatly impact their customer interactions within two years — and 20% of those organizations view generative AI as their only AI strategy.

Transform 96

Transform User-Generated Marketing Marketers 96