Sprout Social

MAY 31, 2023

Each passing year throws in a new challenge, whether that be keeping up with audience interests, navigating tough economic conditions or even defusing an unexpected brand crisis. Corporate communications teams have become responsible for safeguarding their brand from potential misfires caused by AI technology.

Communications 142

Communications PR Transform Law 142

Adams & Knight Marketing

JANUARY 11, 2023

Adams & Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. AVON, Conn.,

PR 246

PR Digital Marketing Education Management 246

Set Up

JANUARY 21, 2025

Read more - The Breakup Blueprint: Fixing Agency-Client Relationships Before They Fail + The Truth About Agency Breakups: What Clients + Agencies Really Think In 2024, more than half of Clients prioritized branding/identity and/or social media help from an Agency partner - a slight increase in both areas over 2023.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. This guide will explore 11 examples of real brands using AI in 2023 and beyond. In seconds, Predict gives you insights into how and why customers respond to your ads and your brand. This leads to happier customers and a more memorable brand. What does this mean for you?

Branding 128

Branding Transform User-Generated SEO 128

Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%.

Transform 129

Transform Non-Profit Health SEO 129

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. The lead read: “Hey fellow PR and communications enthusiasts!

PR 102

PR User-Generated Analytics Communications 102

Sprout Social

NOVEMBER 29, 2021

US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Consumers use social commerce to treat themselves.

Branding 145

Branding eCommerce Retail PR 145

Sprout Social

FEBRUARY 23, 2023

Today’s always-on digital world has drastically increased the work it takes to craft a memorable brand narrative. It’s no wonder almost three-quarters (73%) of PR professionals don’t think the term “ public relations ” as it’s defined today will describe the work they’re doing in five years.

Communications 136

Communications Branding Health Thought Leadership 136

Search Engine Land

OCTOBER 30, 2023

Algoroo indicates that July to August 2023 was the most intense and longest volatility since they started tracking in 2018. 2023 core updates, E-E-A-T, Knowledge Panels and the Knowledge Vault update The September 2023 helpful content update introduced the changes made in the Knowledge Vault on the SERPs in the form of Knowledge Panels.

PR 112

PR Education Branding Search Marketers 112

Sprout Social

SEPTEMBER 16, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. Their Welcome Week 2023 campaign was nominated for the Collaborative Social Media Communications award by PR Daily. Back-to-school season is in the air.

Transform 103

Transform PR Education Energy 103

Search Engine Land

SEPTEMBER 20, 2023

So, what makes link building feel like such a colossal challenge in 2023? Digital PR: harnessing the power of HARO for effective link building When boosting your SEO strategy, there’s an often overlooked gem known as HARO link building. Conclusion White hat link building in 2023 is a journey of authenticity and value.

Transform 117

Transform SEO Finance PR 117

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. For one brand, it might be building a YouTube channel or putting testimonial content on landing pages. The Search Engine Trends That Will Shape 2023. User behaviors are changing.

SEO 113

SEO Gen Z User-Generated Advertising 113

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Franchise social media marketing is promoting your brand and engaging customers at both the corporate and local levels, while ensuring messaging and values remain consistent across all social profiles.

Social Media Marketing 109

Social Media Marketing PR Marketers Marketing 109

Marketing Insider Group

OCTOBER 15, 2020

With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. The guidelines should empower your employees to become brand advocates by using the correct messaging and tone.

PR 145

PR Law Finance Entertainment 145

Hubspot Marketing

DECEMBER 13, 2023

In his article " Dawn of the Inbound Marketing Agency ," Paul Roetzer explained how wired PR firms, digital PR firms, and Internet PR firms will redefine the industry and give birth to a new category of agency — the inbound marketing agency. Plus, their branding is on point.

Inbound Marketing 101

Inbound Marketing PR Manufacturing Marketers 101

Exposure Ninja

MAY 26, 2023

But we saw just that at Google’s 2023 I/O conference. Digital PR Before we get into that, it’s important to note that there are things you can do outside of search to increase awareness of your brand — the main being digital PR.

PR 98

PR User-Generated Marketers Marketing 98

Sprout Social

AUGUST 30, 2023

Social media is much bigger than marketing and branding alone. The benefits of a social media employee training process There are likely many employees at your company who want to get involved in social—on behalf of your brand, or to build their personal one. Think: posting anxiety or brand risk.

Branding 142

Branding Copywriting PR Promotion 142

Sprout Social

MARCH 9, 2023

In a world of information overload, corporate communications is your way to expand your reach and build your brand. We also included examples from brands to inspire your strategy. An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty.

Communications 128

Communications PR Key Performance Indicator Thought Leadership 128

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. All of their efforts earned them the title of “2020 Content Award Finalist” for Best Overall Editorial , Best B2B Branded Content , and Best New Digital Publication.

Content Marketing 110

Content Marketing Real Estate User-Generated Marketers 110

Hootsuite

SEPTEMBER 6, 2023

List what brands you’ve worked with, which platforms you’ve used, and brief details about their followings. If you can throw in a concrete, numerical achievement (for example, “I increased this brand’s Instagram follower count by 5%,” or “I doubled engagement rate on TikTok for this brand in three months”), even better.

Management 126

Management Social Media Marketing Communications Analytics 126

SmartBrief - Marketing

DECEMBER 19, 2023

As more US and global brands turn to livestream marketing, they need to carefully plan their strategy for the China market because missteps can be costly and embarrassing, as one global luxury brand recently learned. Many consumers complained the show cheapened the YSL brand image.

Branding 103

Branding eCommerce Retail Price 103

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Additionally, Oktopost puts an emphasis on their brand safety features.

Branding 137

Branding Price Influencer Marketing Transform 137

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands. Most brands dont have a dedicated influencer marketing team. Inefficient processes slow teams down.

Influencer Marketing 84

Influencer Marketing Transform Marketers Marketing 84

Rock Content

APRIL 20, 2023

With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain a loyal customer following. Product marketing is, in essence, marketing your product to specific audiences to ensure higher demand, better sales, and better brand preference.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Calvyn Lee Blog

JANUARY 28, 2023

At the same time, a wave of new integrations and updates may very well accelerate adoption internationally in 2023, presenting a new world of opportunities for marketers. And on the PR front, artists Beyoncé and Lizzo demonstrated how to approach missteps when they apologized and removed a slur targeting disabled people from their songs.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hubspot Marketing

JANUARY 7, 2024

Does promoting a single product excite you, or would you prefer to work on overall brand awareness? This focus gives brands an opportunity to connect with customers where they spend the most time online. Social media marketing also helps brands connect and engage with audiences in new and authentic ways.

Copywriting 125

Copywriting CMO PR Social Media Marketing 125

Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions.

Branding 99

Branding Manufacturing Real Estate PR 99

Adams & Knight Marketing

FEBRUARY 8, 2023

February 9, 2023) — Adams & Knight , one of the leading integrated marketing agencies in the region, is celebrating the one-year anniversary of its integrated marketing podcast, What’s the Big Idea? AVON, Conn., Each of the 17 episodes provides listeners with meaningful tips and actionable advice.

PR 130

PR Advertising Advertisers Influencer Marketing 130

Search Engine Land

OCTOBER 30, 2023

Algoroo indicates that July to August 2023 was the most intense and longest volatility since they started tracking in 2018. 2023 core updates, E-E-A-T, Knowledge Panels and the Knowledge Vault update The September 2023 helpful content update introduced the changes made in the Knowledge Vault on the SERPs in the form of Knowledge Panels.

PR 83

PR Education Branding Search Marketers 83

Adams & Knight Marketing

MARCH 23, 2023

March 24, 2023) – Adams & Knight , one of the region’s leading integrated marketing agencies, was recently honored with seven Adrian Awards, including one gold by the Hospitality Sales & Marketing Association International (HSMAI). Avon, Conn.,

PR 130

PR Influencer Marketing Advertising Advertisers 130

Sprout Social

OCTOBER 4, 2022

Employee Advocacy by Sprout —an employee-driven advocacy hub built into your social media management platform—makes it possible to boost reach while cutting ad costs by turning your employees into brand advocates. In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023.

Branding 110

Branding Thought Leadership PR Promotion 110

Hootsuite

MAY 30, 2023

Source: Main deterrents to hiring an attorney according to legal consumers in the United States and Canada in 2021, Statista Of course, part of using social media for brand awareness is the ongoing upkeep of posting content, replying to comments, and knowing the latest social media trends. Hello, is it social media you’re looking for?

Law 106

Law Social Media Marketing Entertainment Gen Z 106

Exposure Ninja

MARCH 19, 2025

For businesses, this presents both a challenge and an opportunity appearing in these overviews can dramatically increase brand visibility, but requires different optimisation approaches than traditional SEO. This makes digital PR more valuable than ever. Structure Content for AI Consumption Content formats matter tremendously.

SEO 52

SEO User-Generated PR Branding 52

Adams & Knight Marketing

APRIL 16, 2023

The Adrian Awards recognizes the outstanding work of hospitality brands and agencies for creativity and innovation in advertising, digital, public relations/communications, and integrated campaigns. Avon, Conn.,

PR 130

PR Influencer Marketing Advertisers Advertising 130

Search Engine Land

JANUARY 10, 2024

Have any big competitors made big moves in 2023? So, think widely when it comes to reviewing 2023 data. 2023 was the year where AI was the topic of nearly every article, podcast and event. Dig deeper: What to look for in a technical SEO audit Digital PR: Why will your target publications want to talk about your business in 2024?

SEO 132

SEO PR Customer Journey Health 132

Kevin Indig

APRIL 19, 2023

Google’s PR campaign against link building has been incredibly effective. The same playbook fails at other companies, and the reason is that they’re typically operating with a different type of site and level of brand awareness. A few brands hit a point in their life cycle at which every move it makes gets attention.

PR 122

PR SEO User-Generated CMO 122

Search Engine Land

OCTOBER 12, 2023

The concept of share of search is fairly simple – decide who you’re competing against, add the searches for all the brands and work out the percentage. Now, as SEOs, we’re taught largely to ignore brand search because it’s “free traffic.” Because brands people want to buy will likely be brands they search for.

SEO 110

SEO PR Branding Price 110