Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. This guide will explore 11 examples of real brands using AI in 2023 and beyond. In seconds, Predict gives you insights into how and why customers respond to your ads and your brand. This leads to happier customers and a more memorable brand. Vizit follows a similar tangent.

Branding 114

Branding Transform User-Generated SEO 114

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. HubSpot , 2023) With 63.5 HubSpot , 2023) With 63.5 dollars in 2022.

Gen Z 122

Gen Z Millennials eCommerce Social Media Marketing 122

Jeff Bullas

FEBRUARY 5, 2023

If you’re expecting to buy thousands of Facebook likes and followers that will adore your brand and buy your products, you’ll be left underwhelmed and disappointed. You can’t buy brand advocates. This increases brand recognition in the market and puts your business in front of more potential customers.

Price 307

Price Promotion Social Media Marketing Branding 307

Hubspot Marketing

DECEMBER 20, 2023

As 2023 comes to a close, I polled the HubSpot Media Team to see what their favorite marketing campaigns of the year were. HubSpot Media’s Favorite Marketing Campaigns of 2023 The Barbie Movie Let’s start with the obvious: Barbie owned the first half of 2023. Check out the full run-down below. 11.17.23 #PinkFriday2 ?

Millennials 115

Millennials Shoppers Marketers Marketing 115

Sprout Social

SEPTEMBER 28, 2023

It even compiles reports on the top hashtags driving the most engagement for your brand. The platform gives you a comprehensive picture of your brand’s performance and compare it against up to 15 other brands. So it helps to automate some of your LinkedIn tasks to boost productivity and maximize outcomes.

Branding 114

Branding Analytics User-Generated Management 114

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. So let’s narrow down 13 of the top social listening tools that you should consider for your brand.

Branding 117

Branding Price Analytics Place 117

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Search Engine Land

SEPTEMBER 7, 2023

Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out. The update started on August 22, 2023, and completed 16 days later on September 7, 2023. The April 2023 reviews update was the last confirmed Google update. Why we care. Previous core updates.

SEO 145

SEO Analytics Product Branding 145

Martech

JULY 29, 2024

By late 2023, 60% of leaders believed AI and machine learning would have a major impact, according to a CMSWire survey (download required). In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. Many are also being asked to do more with less. of revenue in 2024 compared to 9.1%

Transform 126

Transform Branding CMO Education 126

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023.

Social Media Marketing 144

Social Media Marketing Gen Z Global Marketing Millennials 144

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. Updated on December 22, 2023. 22 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. Canva’s AI in 2023 is all about intuitive design assistance.

Branding 52

Branding Transform User-Generated Analytics 52

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. Updated on December 21, 2023. 20 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. Canva’s AI in 2023 is all about intuitive design assistance.

Branding 52

Branding User-Generated Transform Email Marketing 52

Hubspot Marketing

FEBRUARY 27, 2023

80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram's Growth & Usage 1. 22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Source ) 2.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Search Engine Land

OCTOBER 3, 2024

Branded keywords used to be a reliable and affordable way for businesses to attract high-value customers looking for their brand. The rising cost of branded keywords Branded keywords have become the final frontier in Google’s quest to maximize returns on search queries.

Branding 89

Branding Logistics Price Law 89

Search Engine Land

JANUARY 3, 2023

In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand. People searching for products by brand name are further along in their buyer journey than those that don’t – a fact often overlooked.

Branding 82

Branding Whitepaper Product 82

Hubspot Marketing

JANUARY 16, 2023

As a result, it's become a leading marketing strategy in 2023. With influencer marketing , brands employ online influencers to promote their products or services. This makes influencers the middleman between brands and their audience. 31 Influencer Marketing Stats to Know in 2023. Let's dive in. Table of Contents.

Influencer Marketing 142

Influencer Marketing Gen Z Millennials Price 142

OnPassive Marketing

NOVEMBER 5, 2022

Your brand will compete with other companies in new and different ways in 2023. So, what are the best tools for branding your company in 2023? So, what are the best tools for branding your company in 2023? Here are a few ideas for the best tools for branding in 2023.

Branding 76

Branding Promotion Market Trends Advertising 76

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?

Product Marketing 114

Product Marketing Product Inbound Marketing Marketers 114

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 125

Product SEO Copywriting eCommerce 125

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Branding 108

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 108

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Short-tail keywords come into play for your product landing pages, targeting users in the buying phase.

SEO 126

SEO User-Generated Shoppers Retail 126

Hubspot Marketing

OCTOBER 11, 2024

If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place. And with a cache of information in hand, the path to propelling a product from idea to launch got much clearer. Table of Contents What is product development? What is the new product development process?

Product 102

Product Manufacturing User-Generated Entertainment 102

Martech

DECEMBER 13, 2023

Well, friends, we have reached the end of 2023. For everybody else, you’re kicking back, polishing up your year-end reports and wondering what the big deal is. , I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. That was fantastic to hear.

eCommerce 113

eCommerce Retail Customer Branding 113

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Operationalizing a brand advocacy program.

Marketing Strategy 136

Marketing Strategy Whitepaper Key Performance Indicator Analytics 136

Search Engine Land

OCTOBER 5, 2023

Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers.

Retail 105

Retail Product Shipping Real Estate 105

Bannerflow

MAY 30, 2023

In this blog post, we will delve into the exciting design trends that have emerged in 2023. Motion Graphics: Breathing Life into Brands with Animation: In 2023, motion graphics have taken the design world by storm. Brands are embracing animated logos to bring their identities to life and leave a lasting impression on viewers.

Branding 52

Branding User-Generated Energy Product 52

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome.

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Here are key customer retention strategies your business should consider for 2023. Making Customer Retention a Priority in 2023.

Customer 143

Customer Whitepaper eBook Education 143

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 117

Branding Fashion Gen Z Entertainment 117

Martech

DECEMBER 28, 2022

It seems that currently it’s all about how sneaky smart the bot is, not about how it can help lead customers to discovering your brand. Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services.

Transform 99

Transform eCommerce Shoppers Retail 99

Search Engine Land

AUGUST 13, 2024

Those surveyed had a handful of top-priority areas in mind: Nearly 60% plan on increasing their investment in product imagery, video and copy for online listings Companies that invest in best practices for images, video and product listing copy often see meaningful performance improvements. Brand (32%). Readability (23%).

eCommerce 86

eCommerce Branding Retail Shoppers 86

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. With that as the backdrop, I’ll review some of Google’s bigger releases in 2023 before adding a plea for a few updates I think could actually help B2B marketing performance going forward. Giving advertisers some insight into competitor behavior.

eCommerce 101

eCommerce Advertising Advertisers B2C 101

Hubspot Marketing

MARCH 28, 2023

And how connected do people feel to a brand due to your Twitter presence? Look at the most remarkable Twitter stats we've found for 2023. As of 2023, Twitter.com is the 4th most visited website in the world. 6% of social media marketers think Twitter offers the highest ROI when selling products directly in the app.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Hubspot Marketing

MARCH 8, 2023

Black Travel Summit Dates: October 20 - 22, 2023 Location: Miami, FL & Virtual In celebration of Black culture and business in travel, Black Travel Summit brings together industry professionals, influencers, and travelers for a weekend of panels, workshops, vendor shopping, and networking opportunities. Tennessee 3. Multi-City 6.

Non-Profit 132

Non-Profit Transform Logistics Finance 132

Marketing Insider Group

MAY 9, 2023

That’s why in this post, we’re covering the art of audience engagement, and sharing 11 of our favorite ways to crush audience engagement in 2023 and beyond! The main goal of your content should always be to create a two-way conversation with your audience that provides value and builds their trust in your brand. More qualified leads.

Thought Leadership 128

Thought Leadership Customer loyalty Analytics User-Generated 128

Hubspot Marketing

DECEMBER 19, 2022

After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement. Unsurprisingly, the same study found that influencers are more trusted as brand spokespeople. This number drops to 38% for Millennials.

Gen Z 130

Gen Z Market Trends Millennials Marketers 130

Chief Martec

MAY 7, 2024

It now has 14,106 marketing technology products — a net addition of 3,068 products since last year’s 11,038. churn from 2023 to 2024. More may have been acquired but are still being offered as stand-alone products with their original brand. That’s a crazy 27.8% growth year-over-year. Brightside.

Product 132

Product Law Marketers Marketing 132