Jeff Bullas

FEBRUARY 13, 2023

Image Source: We Are Social Don’t forget that due to its gargantuan size, social media can provide you with more exposure and brand awareness than any other traditional marketing tool out there. Social media has made it easier for brands to eavesdrop on the conversations their customers are having and take part in the discussion.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. They are looking for articles about mental health, relationships, and getting healthier. He blogs at Writers in Charge.

Finance 360

Finance Copywriting Health User-Generated 360

Jeff Bullas

FEBRUARY 2, 2023

For so many brands and businesses, Instagram is a vital marketing tool. With Instagram, you can promote your products and services to new people, attract new followers, and engage in conversations with your existing customers and followers. Keyhole Keyhole offers real-time social media insights and monitoring.

Price 241

Price Analytics Marketing Marketers 241

Jeff Bullas

MARCH 1, 2023

In fact, this is an excellent way to get people talking about your brand and create a unique feed on Instagram that allows users to check out your brand, business, creative endeavor, or whatever else you use Instagram for. If you want a branded hashtag, try to think of something that’s related to your niche and is short but catchy.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9

Transform 131

Transform Advertisers Advertising Branding 131

The CMO Survey

APRIL 24, 2024

Marketing leaders report that sales productivity has improved by an average of 5.1% However, even core strategy challenges such as ensuring generative AI produces “a good fit for your brand” and “a good fit for your target markets” receive only average ratings for how well AI is being managed. in Fall 2023. per year on average.

New Technology 289

New Technology CMO B2C Marketing 289

Martech

JULY 29, 2024

By late 2023, 60% of leaders believed AI and machine learning would have a major impact, according to a CMSWire survey (download required). In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. Many are also being asked to do more with less. of revenue in 2024 compared to 9.1%

Transform 140

Transform Branding CMO Education 140

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Search Engine Land

SEPTEMBER 7, 2023

Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out. The update started on August 22, 2023, and completed 16 days later on September 7, 2023. The April 2023 reviews update was the last confirmed Google update. Why we care. Previous core updates.

SEO 145

SEO Analytics Product Branding 145

Hubspot Marketing

MARCH 28, 2023

And how connected do people feel to a brand due to your Twitter presence? Look at the most remarkable Twitter stats we've found for 2023. As of 2023, Twitter.com is the 4th most visited website in the world. 6% of social media marketers think Twitter offers the highest ROI when selling products directly in the app.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Marketing Insider Group

APRIL 19, 2023

Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. While a dozen might be overkill for your operation, take a look and uncover which marketing channels should remain top of mind in 2023.

Marketing 143

Marketing Marketers Education Communications 143

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 125

Product SEO Copywriting eCommerce 125

Kevin Indig

MAY 15, 2023

word) Reduce SEO risk through low AI-detection scores Reduce the risk to your brand of publishing inaccurate or biased content Create higher value content that humans actually want to read LEARN MORE A CEO I advise recently told me about a conversation he had with Marissa Mayer during her time at Google. That’s going away.

SEO 144

SEO User-Generated Real Estate Finance 144

Martech

DECEMBER 13, 2023

Well, friends, we have reached the end of 2023. For everybody else, you’re kicking back, polishing up your year-end reports and wondering what the big deal is. , I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. That was fantastic to hear.

eCommerce 130

eCommerce Retail Customer Branding 130

Buffer Marketing

DECEMBER 21, 2023

It was so much fun looking back at the past year, so now I’m back to do it again for 2023! Now, let’s dive in to see Buffer’s top posts of 2023! — Buffer (@buffer) February 7, 2023 I love that a post about remote work is a top post here. Want to check out what were your best posts of 2023?

Analytics 132

Analytics Branding Social Media Marketing Product 132

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

Gen Z 109

Gen Z Branding Retail Content Placement 109

Martech

JULY 10, 2023

Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. The advances in AI technology allow a company to effectively scale personalization, bringing down the costs and resources required to deliver personalized learning, training and branded content. has launched.

Market Trends 138

Market Trends Law Transform User-Generated 138

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Product 125

Product Transform User-Generated Customer 125

Hubspot Marketing

SEPTEMBER 12, 2023

In 2023, Google’s no longer the only search engine. In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. It’s imperative for brands to cut through the noise and get noticed by their target audience on social media.

Gen Z 138

Gen Z Product User-Generated Millennials 138

Chief Martec

MAY 7, 2024

It now has 14,106 marketing technology products — a net addition of 3,068 products since last year’s 11,038. churn from 2023 to 2024. More may have been acquired but are still being offered as stand-alone products with their original brand. That’s a crazy 27.8% growth year-over-year. Brightside.

Product 132

Product Law Marketing Marketers 132

Adams & Knight Marketing

JANUARY 11, 2023

Carson Bloomquist joins the video production team as a Creative Producer overseeing the agency’s video projects, from concept to completion. AVON, Conn.,

PR 246

PR Digital Marketing Education Management 246

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. According to a 2023 report from Ofcom, the UK’s communication watchdog, more than half (53%) of youth aged three to 17 use TikTok. Run and measure campaigns.

Gen Z 112

Gen Z Branding Fashion Food 112

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

Influencer Marketing 128

Influencer Marketing Branding B2C Marketing 128

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. What brand content does Gen Z engage with? Data backs this up.

Gen Z 90

Gen Z Branding User-Generated Influencer Marketing 90

Hubspot Marketing

JUNE 19, 2023

Fortunately, you can leverage many AI video generators to streamline your video production and create content that engages your audience. Users can create custom AI avatars to represent their brand in videos or choose from more than 150 diverse stock AI avatars. Brands like Nikes and Google leverage Synthesia in their videos.

User-Generated 144

User-Generated Price Branding Communications 144

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 112

Gen Z Branding Millennials Entertainment 112

Sprout Social

DECEMBER 27, 2023

Juggling multiple social platforms is now a staple for brands. Use automation to manage routine tasks, but keep your brand’s personality alive through authentic engagement. Respond personally to complex queries and comments and share unique, humanized content that reflects your brand’s voice. more easily.

Branding 133

Branding Analytics Social Media Marketing User-Generated 133

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Branding 116

Branding Fashion COS Food 116

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. This has been especially impactful for their user experience, product and leadership teams. Let’s dive in.

Branding 132

Branding Fashion Non-Profit Marketers 132

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Customer Marketing 131

Customer Marketing Branding Customer User-Generated 131

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. For example, check out how Academic Influence does it on its Resources page.

Marketing Strategy 93

Marketing Strategy Content Marketing Branding Marketing 93

Search Engine Land

AUGUST 13, 2024

Those surveyed had a handful of top-priority areas in mind: Nearly 60% plan on increasing their investment in product imagery, video and copy for online listings Companies that invest in best practices for images, video and product listing copy often see meaningful performance improvements. Brand (32%). Readability (23%).

eCommerce 86

eCommerce Branding Retail Shoppers 86

Search Engine Land

AUGUST 22, 2024

The full impact on brands and consumers is still unfolding This article explores the hypothesis that the integration of LLMs into everyday life will fundamentally change how people search. 31, 2023): During this data range, consumers are now exposed to LLMs and may have begun altering the way they interact with search. 1, 2022–Dec.

Branding 90

Branding Product Search Marketers Marketers 90

Hubspot Marketing

JULY 18, 2023

Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight a customer by offering them something that relates to the product or the company's industry. Another quick tip: How about an AI product that helps with landing pages?

User-Generated 145

User-Generated Product Analytics Customer 145

Buffer Marketing

DECEMBER 18, 2023

We were riding high going into 2023, thinking we had it all figured out. For the latter, I thought strategically about what customers would want to hear from me to make them excited to buy, leading to content around everything from why our products cost what they cost to the behind-the-scenes of running a small business.

Shoppers 140

Shoppers Advertisers Advertising Marketing 140

Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Brands are constantly seeking the next big, untapped voice — and today, that’s almost always an influencer.” Food products.

Branding 78

Branding Food Entertainment Retail 78

Buffer Marketing

OCTOBER 4, 2023

I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. But why is building a personal brand important to me, given I’m an in-house writer without a personal product or service to sell? “So for me, the reason my personal brand grew is because I realized I was filling in a gap.

Branding 142

Branding User-Generated Energy Place 142