Jeff Bullas

FEBRUARY 5, 2023

If you’re expecting to buy thousands of Facebook likes and followers that will adore your brand and buy your products, you’ll be left underwhelmed and disappointed. You can’t buy brand advocates. This increases brand recognition in the market and puts your business in front of more potential customers. People follow the crowd.

Price 307

Price Promotion Social Media Marketing Branding 307

Litmus

JULY 31, 2024

However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. There’s been a lingering perception that Gmail’s Promotions Tab equals the spam folder, but that’s far from the truth. What is the Gmail Promotions tab?

Promotion 100

Promotion Email Marketing User-Generated Marketers 100

Jeff Bullas

JANUARY 16, 2023

Brands, wannabe influencers, and mommy bloggers are all riding the wave of video obsession that has infected society. Views are a key component to growing a brand and reputation on YouTube. The best YouTube promotion services work with a network of REAL users who view and interact with videos. Mind-blowing. Stormviews.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Hubspot Marketing

OCTOBER 17, 2022

There are plenty of perks to getting promoted. Beyond a salary increase, a promotion typically means more influence on your team, more autonomy, and more control over your day-to-day tasks. But to get promoted, you need to do more than just perform well in your current role. Let's dive in. Storytelling. This makes sense.

Promotion 98

Promotion Management Branding Communications 98

Jeff Bullas

FEBRUARY 13, 2023

Image Source: We Are Social Don’t forget that due to its gargantuan size, social media can provide you with more exposure and brand awareness than any other traditional marketing tool out there. Social media has made it easier for brands to eavesdrop on the conversations their customers are having and take part in the discussion.

Social Media Marketing 306

Social Media Marketing Marketers Marketing User-Generated 306

Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. This guide will explore 11 examples of real brands using AI in 2023 and beyond. In seconds, Predict gives you insights into how and why customers respond to your ads and your brand. This leads to happier customers and a more memorable brand. What does this mean for you?

Branding 114

Branding Transform User-Generated SEO 114

OnPassive Marketing

NOVEMBER 5, 2022

Your brand will compete with other companies in new and different ways in 2023. So, what are the best tools for branding your company in 2023? So, what are the best tools for branding your company in 2023? Here are a few ideas for the best tools for branding in 2023.

Branding 76

Branding Promotion Market Trends Advertising 76

Martech

JULY 29, 2024

By late 2023, 60% of leaders believed AI and machine learning would have a major impact, according to a CMSWire survey (download required). In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. Many are also being asked to do more with less. of revenue in 2024 compared to 9.1%

Transform 126

Transform Branding CMO Education 126

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel. dollars in 2022.

Gen Z 122

Gen Z Millennials eCommerce Social Media Marketing 122

Search Engine Land

DECEMBER 22, 2022

On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico. . Why we care.

Promotion 96

Promotion Pharmaceutical Food Advertisers 96

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Branding 108

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 108

Litmus

MARCH 1, 2023

Context is exactly why the Gmail Promotions tab is the perfect place for your promotional emails to land. Some people may try to work around the folder to land in the primary inbox, but repeat after me—the promotions tab is not the spam folder. Here are three Gmail Promotions Tab updates coming soon. For some senders.

Promotion 108

Promotion Real Estate Price Customer Journey 108

Jeff Bullas

JANUARY 30, 2023

If you are an aspiring influencer, business, or brand and aren’t on TikTok, you may need to re-think that approach! They only promote true organic TikTok growth with real, active users. This is a far more beneficial strategy for brands and businesses who know their demographic and who they want to see using their products.

User-Generated 323

User-Generated Price Target Market Management 323

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Maintains brand consistency across all creative and audience-facing materials.

SEO 126

SEO User-Generated Shoppers Retail 126

Hubspot Marketing

FEBRUARY 27, 2023

80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram's Growth & Usage 1. 22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Source ) 2.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

JANUARY 16, 2023

As a result, it's become a leading marketing strategy in 2023. With influencer marketing , brands employ online influencers to promote their products or services. This makes influencers the middleman between brands and their audience. 31 Influencer Marketing Stats to Know in 2023. Let's dive in. Table of Contents.

Influencer Marketing 142

Influencer Marketing Gen Z Millennials Price 142

Sprout Social

OCTOBER 26, 2023

billion worldwide in 2023 The influencer marketing industry was worth just $1.7 billion by 2025 Influencer marketing platforms have also been popping up regularly to assist in a number of related tasks: finding influencers, partnering them with brands, creating contracts, planning campaigns and more. Brands are expected to spend $7.14

Influencer Marketing 130

Influencer Marketing Entertainment Marketers Marketing 130

Jeff Bullas

FEBRUARY 2, 2023

For so many brands and businesses, Instagram is a vital marketing tool. With Instagram, you can promote your products and services to new people, attract new followers, and engage in conversations with your existing customers and followers. Keyhole Keyhole offers real-time social media insights and monitoring.

Price 241

Price Analytics Marketers Marketing 241

Search Engine Land

MARCH 27, 2024

Google’s 2023 Ads Safety Report revealed that it blocked or removed 12.7 Cracking down on fraudulent accounts is critical for brand safety and also helps to ensure a safer space for consumers so that they can confidently make online transactions. In the 2023 Google Ads Safety Report, Google found: Google blocked or removed 206.5

Advertising 108

Advertising Advertisers Promotion Search Marketers 108

Jeff Bullas

MARCH 5, 2023

What sets UseViral apart is its cross-platform promotion feature, which is essential for attracting users from other social media platforms to engage with your Instagram profile. This means you can reach a wider audience and gain more visibility for your brand or personal account. So, what are you waiting for?

Price 213

Price Promotion Social Media Marketing Customer 213

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 117

Branding Fashion Gen Z Entertainment 117

Jeff Bullas

FEBRUARY 9, 2023

TLDR: Useviral is the best service for Instagram promotions, which our team has independently tested. Advertising through Facebook and Instagram is too expensive for most small businesses, brands, influencers, and those just starting out, so what’s the answer? Passions are crypto and growth hacking to help companies succeed online.

User-Generated 308

User-Generated Management Price Promotion 308

Search Engine Land

AUGUST 13, 2024

Shopping channels also continue to require more robust data from brands and retailers to create better product listings, so investment in this area is must. Brands should provide high-resolution images to enable zoom functionality on most marketplaces, like Amazon and Walmart. Brand (32%). Readability (23%). Video content (20%).

eCommerce 86

eCommerce Branding Retail Shoppers 86

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. He blogs at Writers in Charge.

Finance 360

Finance Copywriting Health User-Generated 360

Search Engine Land

DECEMBER 11, 2023

LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. This article reviews LinkedIn’s major 2023 releases and their significance, and makes suggestions for improvements that could make B2B marketers even bigger fans. Don’t aim for direct leads; connect with other humans.

2023 Trends 111

2023 Trends Thought Leadership Advertising Advertisers 111

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Operationalizing a brand advocacy program.

Marketing Strategy 136

Marketing Strategy Whitepaper Key Performance Indicator Analytics 136

Hubspot Marketing

DECEMBER 19, 2022

After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement. Unsurprisingly, the same study found that influencers are more trusted as brand spokespeople. This number drops to 38% for Millennials.

Gen Z 130

Gen Z Market Trends Millennials Marketers 130

Marketing Insider Group

MAY 9, 2023

That’s why in this post, we’re covering the art of audience engagement, and sharing 11 of our favorite ways to crush audience engagement in 2023 and beyond! The main goal of your content should always be to create a two-way conversation with your audience that provides value and builds their trust in your brand. More qualified leads.

Thought Leadership 128

Thought Leadership Customer loyalty Analytics User-Generated 128

Litmus

JULY 18, 2023

Especially around Black Friday—competition is incredibly high—more so if you’re leveraging promotion/discounts in your emails. Instead, you could use this time to generate brand recognition and loyalty among your subscribers with more genuine email messaging. It’s never too early to start planning your holiday email marketing.

Shoppers 129

Shoppers Email Marketing Marketers Marketing 129

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed? So, when you use Hashtagsforlikes, keep it relevant! #7.

Gen Z 338

Gen Z Price Target Market Customer 338

Hubspot Marketing

NOVEMBER 16, 2023

Check out this quick short where we highlight these trends: What Do the 4Ds Mean for Your Brand? We partnered with Ipsos on a few surveys between October 2022 and January 2023 to find out: In December, shoppers are more motivated than ever to finish holiday shopping. Build Long-Term Brand Loyalty. What's Next?

Shoppers 116

Shoppers Gen Z Branding Retail 116

Martech

DECEMBER 28, 2022

It seems that currently it’s all about how sneaky smart the bot is, not about how it can help lead customers to discovering your brand. And what other inroads will be made in customer experience for retailers and brands? MarTech’s predictions for 2023 continue below. MarTech’s predictions for 2023 continue below.

Transform 99

Transform eCommerce Shoppers Retail 99

Spiralytics

AUGUST 24, 2023

Social media content writing is a way to shape your brand and connect with your audience. One of the ways to achieve effective social media branding is by publishing cohesive content across platforms such as Instagram, LinkedIn, TikTok, and YouTube. What is Brand Voice? What is Brand Voice?

Branding 98

Branding Energy Transform Health 98

Hubspot Marketing

MAY 26, 2023

Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. Promote your ebook on your highest trafficked (but still relevant) blog posts. Instead, see how you can capitalize on the traffic you're already getting for its promotion.

eBook 144

eBook Promotion User-Generated Inbound Marketing 144

Digital Marketer

JULY 24, 2023

In 2023, the renowned toy company Mattel , famous for creating the iconic Barbie doll , faced challenging times amidst a competitive market. However, a recent development has the potential to reshape the company’s trajectory and revitalize its brand presence: the release of the much-anticipated Barbie movie.

Branding 87

Branding Entertainment Transform Manufacturing 87

Scoop.it!

FEBRUARY 28, 2023

If you are wondering about the trends that will pick up pace in 2023 , you are at the right place. Read on… Brands will be more open to adopting BIMI Brand Indicators for Message Identification (BIMI) is a new standard that allows companies to display their logo in the subscriber’s inboxes.

Email Marketing 99

Email Marketing Market Trends Education User-Generated 99