Martech

FEBRUARY 1, 2024

It takes a discerning marketer to know where their brand should invest time and resources. Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. 2024 is poised to be the year of properly putting AI to work , particularly in social media.

Social Media Marketing 135

Social Media Marketing Gen Z User-Generated Marketers 135

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 133

Social Media Marketing Marketers Marketing Education 133

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 83

Social Media Marketing User-Generated Marketers Marketing 83

Marketing Insider Group

AUGUST 8, 2023

Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing. And, with the right tools and techniques, you can navigate this dynamic digital world of social media marketing like a pro.

Social Media Marketing 97

Social Media Marketing User-Generated Marketers Marketing 97

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community. Are brands investing in social media communities?

Branding 144

Branding Social Media Marketing User-Generated Entertainment 144

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. Take Hyatt Hotels Corporation, for instance.

Social Media Marketing 105

Social Media Marketing Transform Gen Z User-Generated 105

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media Marketing 120

Social Media Marketing Gen Z Health Marketers 120

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. Treat social media as part of your sales funnel.

Social Media Marketing 113

Social Media Marketing Retail Branding Shoppers 113

Martech

APRIL 19, 2024

Data from Deloitte, Duke University’s Fuqua School of Business and the American Marketing Association (AMA) found spending on social media would hit its highest level since the height of the COVID pandemic in the 12 months following August 2023. They can choose from brand awareness, driving traffic and collecting leads.

Social Media Marketing 102

Social Media Marketing B2C Whitepaper Marketers 102

Rock Content

OCTOBER 12, 2023

Whether you’re a total social media addict or someone who could really do without it, it’s clear that social media is here to stay. As of 2023, social media is much more than just a way for people to keep up with friends or kill a little time when they’re standing in line for coffee.

Social Media Marketing 96

Social Media Marketing Copywriting User-Generated Marketers 96

Hubspot Marketing

OCTOBER 27, 2023

Whether you're looking for information to boost your social media shop or shape your online strategy, read on to discover social commerce stats that will help you understand the current market and learn best practices for attracting buyers and growing your business. GWI , 2020) Social Commerce Purchasing Stats $86.21

Gen Z 122

Gen Z Millennials eCommerce Social Media Marketing 122

Hubspot Marketing

MARCH 28, 2023

Luckily, there are new statistics to make your social media marketing decisions more manageable. And how connected do people feel to a brand due to your Twitter presence? Look at the most remarkable Twitter stats we've found for 2023. As of 2023, Twitter.com is the 4th most visited website in the world.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Dreamgrow

JANUARY 6, 2023

How wide is page of your brand? The post Facebook Cheat Sheet: All Image Sizes, Dimensions, and Templates [2023] appeared first on Dreamgrow. What is the size of the profile picture in Facebook? Here are all the numbers you need and you can even download a handy PDF Facebook cheat sheet.

Branding 246

Branding Social Media Marketing Marketing Marketers 246

Jeff Bullas

FEBRUARY 5, 2023

If you’re expecting to buy thousands of Facebook likes and followers that will adore your brand and buy your products, you’ll be left underwhelmed and disappointed. You can’t buy brand advocates. This increases brand recognition in the market and puts your business in front of more potential customers.

Price 307

Price Promotion Social Media Marketing Branding 307

Sprout Social

SEPTEMBER 28, 2023

Loomly Loomly is a social media marketing platform to streamline your publishing efforts. It even compiles reports on the top hashtags driving the most engagement for your brand. The platform gives you a comprehensive picture of your brand’s performance and compare it against up to 15 other brands.

Branding 114

Branding Analytics User-Generated Management 114

Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9

Transform 106

Transform Advertisers Advertising Branding 106

illumin

SEPTEMBER 25, 2023

That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Board System.

Social Media Marketing 52

Social Media Marketing User-Generated Advertising Advertisers 52

Hubspot Marketing

OCTOBER 30, 2022

In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. And, it's up to brands to keep up. To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 105

Gen Z Direct Mail User-Generated Millennials 105

Marketing Insider Group

APRIL 19, 2023

While a dozen might be overkill for your operation, take a look and uncover which marketing channels should remain top of mind in 2023. Key Takeaways: Focus on determining the blend of different marketing channels that are best for your circumstances. Blend PPC with your different marketing channels, but don’t expect miracles.

Marketers 143

Marketers Marketing Education Communications 143

OnPassive Marketing

NOVEMBER 5, 2022

Your brand will compete with other companies in new and different ways in 2023. As a business owner, staying up-to-date on the latest marketing trends is crucial. So, what are the best tools for branding your company in 2023? So, what are the best tools for branding your company in 2023?

Branding 76

Branding Promotion Market Trends Advertising 76

Buffer Marketing

JANUARY 12, 2023

Keeping that in mind, we — along with experts — outline what we’ve noticed people are picking up more of in the industry and make observations about what the future might hold for social media in 2023. Here's how 👇 pic.twitter.com/c2vU1SoT2l — Arthur Camara (@arthcmr) January 9, 2023.

Gen Z 143

Gen Z User-Generated Fashion Copywriting 143

Jeff Bullas

MARCH 5, 2023

What sets UseViral apart is its cross-platform promotion feature, which is essential for attracting users from other social media platforms to engage with your Instagram profile. This means you can reach a wider audience and gain more visibility for your brand or personal account. Sidesmedia Look no further than SidesMedia !

Price 213

Price Promotion Social Media Marketing Customer 213

Sprout Social

DECEMBER 12, 2022

We’re social creatures, and platform shake-ups or passing social trends can’t change that. So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. Use these insights to inform your 2023 strategy and you’ll do great things in the new year.

Gen Z 98

Gen Z Social Media Marketing Shipping Management 98

Hootsuite

MARCH 9, 2023

You can learn how to tell your business story through branding, how to create and manage a content calendar , and how to be authentic in your messaging. For those looking to learn If you just want to understand how Meta platform marketing works, free Meta Blueprint courses are a great way to build your expertise.

Social Media Marketing 145

Social Media Marketing Customer Journey Digital Marketing Management 145

Hubspot Marketing

JANUARY 2, 2023

Thanks for your interest in our upcoming Social Media Trends report and its corresponding pillar, "The State of Social Media in 2023: How You Can Build Communities, Drive Sales, and Go Viral, According to 1,000+ Social Media Managers ". The Best Times to Post on Social Media in 2023 [New Data].

Social Media Marketing 80

Social Media Marketing Management Branding Customer 80

Spiralytics

AUGUST 24, 2023

Social media content writing is a way to shape your brand and connect with your audience. One of the ways to achieve effective social media branding is by publishing cohesive content across platforms such as Instagram, LinkedIn, TikTok, and YouTube. What is Brand Voice? What is Brand Voice?

Branding 98

Branding Energy Transform Health 98

Hootsuite

MAY 16, 2023

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. The stakes are high.

Management 120

Management Shoppers User-Generated Place 120

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social?

Gen Z 127

Gen Z Analytics Social Media Marketing Law 127

Sprout Social

DECEMBER 27, 2023

Juggling multiple social platforms is now a staple for brands. Marketers need shortcuts. Managing different networks is demanding and it’s no surprise putting your social media channels on autopilot seems like a tempting offer. A consistent posting schedule keeps your brand top of mind and your audience engaged.

Branding 129

Branding Analytics Social Media Marketing User-Generated 129

Sprout Social

MAY 8, 2023

Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Essentially late evening hours when people were looking to engage with hospitality brands. Are you looking to keep a pulse on sentiment and brand health? which would still be ideal times to post.

Entertainment 113

Entertainment Gen Z Education Food 113

Hootsuite

JUNE 7, 2023

The post itself has a high number of likes and comments, and combined, the branded hashtags have been used millions of times. Being a dependable source of information about your brand is key, but you can also just reply to DMs and comments to show your followers that you’re listening. Save time and get results.

Social Media Marketing 127

Social Media Marketing Influencer Marketing Analytics Management 127

Digital Marketer

NOVEMBER 17, 2022

The Objectives of Digital Marketing Strategies. With the use of online resources, marketers may accomplish the following objectives with a digital marketing strategy: Increase brand exposure and authority by engaging users. These are the most important content types for 2023. billion by 2023. Click Here.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Buffer Marketing

DECEMBER 21, 2023

Last year, I shared Buffer’s top social posts and why I thought the posts performed so well. It was so much fun looking back at the past year, so now I’m back to do it again for 2023! Now, let’s dive in to see Buffer’s top posts of 2023! Want to check out what were your best posts of 2023?

Analytics 123

Analytics Branding Social Media Marketing Product 123

Digital Marketer

JUNE 15, 2023

So, to help you get a head start and stay ahead of your competition, we, at Mongoose Media, created a comprehensive list of the top trends in digital advertising that any company should watch out for in 2023. As a matter of fact, brands like IKEA , Nike , and Amazon are already using AR to offer such virtual product experiences.

Market Trends 82

Market Trends Digital Marketing Marketers Marketing 82

Sprout Social

MAY 8, 2023

Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Are you looking to keep a pulse on sentiment and brand health? And as platforms evolve, how brands and consumers use social will evolve with them, or vice versa. to noon and 1 p.m. and Fridays at 4 p.m.

Education 115

Education Entertainment Thought Leadership Food 115

Hootsuite

MARCH 15, 2023

Read on for a breakdown of the best Facebook analytics tools available in 2023. #1 Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Luckily, if you’re looking for insights into, well, insights, you’ve come to the right place.

Analytics 108

Analytics Price Place Management 108