Jeff Bullas

FEBRUARY 5, 2023

If you’re expecting to buy thousands of Facebook likes and followers that will adore your brand and buy your products, you’ll be left underwhelmed and disappointed. You can’t buy brand advocates. This increases brand recognition in the market and puts your business in front of more potential customers.

Price 307

Price Promotion Social Media Marketing Branding 307

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Create a strong social media community.

Social Media Marketing 123

Social Media Marketing Gen Z Millennials Influencer Marketing 123

Martech

JULY 26, 2024

Publicis is one of the major advertising agency holding companies and Influential is the largest player in the relatively young influencer market platform space. Marketers and agencies use Influential to connect brands with creators, much like marketers use online platforms to find freelance designers or writers.

Influencer Marketing 111

Influencer Marketing PR Social Media Marketing Marketers 111

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community. Are brands investing in social media communities?

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Dreamgrow

JANUARY 6, 2023

How wide is page of your brand? The post Facebook Cheat Sheet: All Image Sizes, Dimensions, and Templates [2023] appeared first on Dreamgrow. What is the size of the profile picture in Facebook? Here are all the numbers you need and you can even download a handy PDF Facebook cheat sheet.

Branding 246

Branding Social Media Marketing Marketers Marketing 246

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 140

Social Media Marketing Marketers Marketing Education 140

Martech

FEBRUARY 1, 2024

It takes a discerning marketer to know where their brand should invest time and resources. Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. 2024 is poised to be the year of properly putting AI to work , particularly in social media.

Social Media Marketing 142

Social Media Marketing Gen Z User-Generated Marketers 142

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Social Media Marketing 112

Social Media Marketing User-Generated Food Branding 112

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media Marketing 133

Social Media Marketing Gen Z Health Marketing 133

Martech

APRIL 19, 2024

Data from Deloitte, Duke University’s Fuqua School of Business and the American Marketing Association (AMA) found spending on social media would hit its highest level since the height of the COVID pandemic in the 12 months following August 2023. They can choose from brand awareness, driving traffic and collecting leads.

Social Media Marketing 123

Social Media Marketing B2C Whitepaper Marketers 123

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. Maximize the power of LinkedIn for your brand 1.5

Social Media Marketing 121

Social Media Marketing User-Generated Education Customer 121

Hubspot Marketing

MARCH 28, 2023

Luckily, there are new statistics to make your social media marketing decisions more manageable. And how connected do people feel to a brand due to your Twitter presence? Look at the most remarkable Twitter stats we've found for 2023. As of 2023, Twitter.com is the 4th most visited website in the world.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. elections, and down from 64% YOY growth in Q4 2023.

Advertising 111

Advertising Advertisers Product Place 111

Sprout Social

JULY 23, 2024

As President of Sprout Social, I’m fortunate to have conversations with C-suite executives and marketing leaders across brands and industries everyday. I hear their timely perspectives, challenges and sentiments around social media, and how it fits into their macro business strategy. Let’s dive in.

Management 118

Management Social Media Marketing Education Branding 118

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. ChatGPT prompts for social media are at the forefront of this trend.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Buffer Marketing

SEPTEMBER 17, 2024

After digging into millions of posts sent through Buffer in 2023, we’ve pinpointed the best time to post on all major  social platforms  for maximum engagement.    Discovering the best time and the best day to post on LinkedIn was particularly fascinating. percent Photo posts — 4.8

Analytics 131

Analytics Social Media Marketing Place Branding 131

Buffer Marketing

FEBRUARY 3, 2025

For creators and brands, understanding which platform delivers better results can be the difference between thriving and wasting resources. Threads was launched in July 2023, with integration into Buffer starting in June 2024. For instance: "Why most brands fail at social media—and how you can avoid their mistakes."

Branding 134

Branding Place Social Media Marketing Marketers 134

Buffer Marketing

NOVEMBER 14, 2024

For example,  Ursa Major  has “skincare” in its  name on Instagram  to make the company easier to find when someone searches for skincare brands and solutions.   Odd Giraffe , a personalized stationery brand, hits the nail on the head with  their Instagram bio.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. Take Hyatt Hotels Corporation, for instance.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Sprout Social

SEPTEMBER 28, 2023

Loomly Loomly is a social media marketing platform to streamline your publishing efforts. It even compiles reports on the top hashtags driving the most engagement for your brand. The platform gives you a comprehensive picture of your brand’s performance and compare it against up to 15 other brands.

Branding 135

Branding Analytics User-Generated Management 135

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Here’s how to know if Reddit marketing is right for you and examples to get started (that won’t get you roasted). Is Reddit a good platform for marketing?

Marketers 96

Marketers Marketing Promotion User-Generated 96

Hubspot Marketing

OCTOBER 27, 2023

Whether you're looking for information to boost your social media shop or shape your online strategy, read on to discover social commerce stats that will help you understand the current market and learn best practices for attracting buyers and growing your business. GWI , 2020) Social Commerce Purchasing Stats $86.21

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Hubspot Marketing

OCTOBER 30, 2022

In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. And, it's up to brands to keep up. To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns.

Influencer Marketing 125

Influencer Marketing Key Performance Indicator Transform Marketers 125

Buffer Marketing

APRIL 1, 2025

Garnering over a billion organic views across social media platforms, this was one of Duolingo’s most successful social media campaigns — which, considering how prolific the brand is on social, is really saying something. Why this campaign was successful : A famous (albeit fictional) face.

Social Media Marketing 67

Social Media Marketing User-Generated Entertainment Product 67

Buffer Marketing

JANUARY 12, 2023

Keeping that in mind, we — along with experts — outline what we’ve noticed people are picking up more of in the industry and make observations about what the future might hold for social media in 2023. Here's how 👇 pic.twitter.com/c2vU1SoT2l — Arthur Camara (@arthcmr) January 9, 2023.

Gen Z 144

Gen Z User-Generated Fashion Copywriting 144

Martech

JULY 24, 2024

A lot of it is about media coverage, and more fans watching through streaming. Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” For that Olympics, 86% of the sponsors were Japanese brands.

Gen Z 113

Gen Z Fashion Entertainment Marketers 113

Marketing Insider Group

APRIL 19, 2023

While a dozen might be overkill for your operation, take a look and uncover which marketing channels should remain top of mind in 2023. Key Takeaways: Focus on determining the blend of different marketing channels that are best for your circumstances. Blend PPC with your different marketing channels, but don’t expect miracles.

Marketers 143

Marketers Marketing Education Communications 143

Hubspot Marketing

DECEMBER 12, 2024

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Canva Design School [Resource Center] Canva does so many things right with its marketing, and its digital content is no exception.

Tentpole 113

Tentpole Gen Z Thought Leadership User-Generated 113

Buffer Marketing

JANUARY 7, 2025

The shift to AI-powered marketing has been dramatic. According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. In this guide, I'll introduce you to 28 of the best AI marketing tools that can help you work smarter across every marketing channel.

Price 118

Price Thought Leadership Transform User-Generated 118

Hootsuite

MARCH 9, 2023

You can learn how to tell your business story through branding, how to create and manage a content calendar , and how to be authentic in your messaging. For those looking to learn If you just want to understand how Meta platform marketing works, free Meta Blueprint courses are a great way to build your expertise.

Social Media Marketing 145

Social Media Marketing Customer Journey Digital Marketing Advertising 145

Hootsuite

NOVEMBER 21, 2024

Source: @johnmulaney According to a Statista study published in 2023 , TikTok is the most popular app for watching short form content for U.S. They also support your content marketing strategy and can become pillar pages that feed other forms of content across your marketing efforts. You know how engaging that is.

Social Media Marketing 119

Social Media Marketing Communications Entertainment Analytics 119

Sprout Social

SEPTEMBER 16, 2024

Brands and leadership teams recognize the importance of integrating AI into their workflows, but it’s not as simple as flipping a switch. According to the 2023 State of Social Media report , 39% of business leaders cite insufficient training and development as a significant hurdle in implementing AI effectively.

User-Generated 104

User-Generated Influencer Marketing Management Health 104

Hubspot Marketing

OCTOBER 18, 2024

I didn’t know it yet, but I was about to take a crash course in event marketing. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. The definition of what is authentic in marketing is a moving target, as it varies across generations and demographics.

Influencer Marketing 102

Influencer Marketing Marketers Marketing User-Generated 102

Sprout Social

MAY 8, 2023

Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Are you looking to keep a pulse on sentiment and brand health? And as platforms evolve, how brands and consumers use social will evolve with them, or vice versa. to noon and 1 p.m. and Fridays at 4 p.m.

Education 137

Education Entertainment Thought Leadership Food 137

Hootsuite

FEBRUARY 6, 2023

On larger teams, they might have help in the form of other marketing members or members of the customer service team. Source: Hootsuite Social Trends 2023 Either way, the content moderator makes sure incoming DMs and public queries or complaints are handled. 5 content moderation best practices 1.

Pharmaceutical 140

Pharmaceutical User-Generated Energy Management 140