Martech

AUGUST 20, 2024

The AI hype cycle: Echoes of the dot-com era Since early 2023, AI-related stocks outperformed U.S. Example : Bob Guru, the Chief of Staff to the CMO at ACE, has been with the company since its early days and has a profound understanding of customer data and the marketing team. and global stocks by 30%.

Marketing 131

Marketing Marketers CMO Communications 131

CMO Network

JUNE 22, 2023

The 2023 Forbes CMO Hall of Fame recognizes those chief marketing officers whose influence stands the test of time.

CMO 82

CMO Marketing Marketers 82

Martech

JANUARY 9, 2025

Dig deeper: Salesforce Agentforce: What you need to know While 2023 and 2024 [was for] realizing the initial benefits of AI in customer experience, 2025 will be the year where we really start to see the profound impact it will have, said Jay Patel, SVP & GM, Webex Customer Experience Solutions, Cisco.

Customer loyalty 130

Customer loyalty CMO Retail Customer Journey 130

AWeber

DECEMBER 19, 2022

We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. Design choices to engage the 2023 reader. 2023 is the year when creators need to choose a partner who does email as their thing, not as an add-on.”.

Market Trends 136

Market Trends Email Marketing CMO Marketing 136

Martech

JULY 25, 2024

This approach assumed that targeting a CEO, CFO or CMO would likely result in a sale. In 2023, the average B2B buyer group consists of a bit more than nine members, per 6sense’s estimates. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection.

CRM 133

CRM User-Generated CMO Traditional Marketing 133

Sprout Social

JANUARY 30, 2025

Leslie Berland, CMO, Verizon Leslie Berland is the CMO of Verizon, an iconic telecommunications company earning a reputation for best-in-class organic engagement on social. Nathan Jun Poekert, CMO, General Idea Nathan Jun Poekert has built a name for himself on LinkedIn.

CMO 96

CMO Gen Z Thought Leadership Entertainment 96

Martech

MAY 31, 2023

April 2023 state of B2B digital. This is in slight contrast to the views of a similar-sized sample expressed in Gartner’s 2023 CMO Spend and Strategy Survey, where between 12% and 26% of those interviewed expected to decrease spending in specific digital channels. Personalization and content generation lead the use cases.

Digital Marketing 123

Digital Marketing B2C CMO Marketing 123

The CMO Survey

FEBRUARY 28, 2022

Results from the February 2022 edition of The CMO Survey examined three topics on the minds of many marketing leaders and stakeholders—climate, privacy, and spending. All findings from the February 2022 edition of The CMO Survey , which is based on responses from 320 U.S. Fewer than half of marketing leaders (47.4

CMO 130

CMO Digital Marketing Transform Marketing 130

CMO Network

APRIL 10, 2023

CMOs are also increasingly under pressure to drive growth despite a volatile economic environment – however it also presents significant opportunities if they adopt the right approach. So how can a CMO take things to the next level in 2023?

CMO 77

CMO 77

Duct Tape Marketing

DECEMBER 5, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing  Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 96

CMO Marketing Strategy Customer Journey Marketing 96

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” To me this was a red flag.

CMO 127

CMO Entertainment Communications Branding 127

Martech

DECEMBER 28, 2022

MarTech’s predictions for 2023 continue below. In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. Economic pressure and increased competition provide the motivation for more automation in customer experience and customer service in 2023. Get MarTech!

Transform 123

Transform eCommerce Shoppers Retail 123

Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 98

CMO Marketing Strategy Customer Journey Marketing 98

CMO Network

OCTOBER 13, 2023

2023 Forbes CMO Summit brings together the marketing community’s global leaders to discuss what matters most to today’s chief-marketers—and why.

CMO 66

CMO Marketing Marketers 66

Hubspot Marketing

MAY 1, 2023

But how, specifically, will you see AI impact businesses in 2023? How AI Will Revolutionize the Future of Business, According to HubSpot's CMO 1. On Google Trends, the term "prompt engineer" — which was practically non-existent at the start of 2023 — has risen rapidly, hitting peak popularity in early April. professionals.

CMO 126

CMO Analytics Product Customer 126

CMO Network

OCTOBER 13, 2023

2023 Forbes CMO Summit brings together the marketing community’s global leaders to discuss what matters most to today’s chief-marketers—and why.

CMO 69

CMO Marketing Marketers 69

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. That dynamic hasn’t changed if anything, it’s intensified. Need a newer example? Look at Patagonia.

Branding 103

Branding PR CMO Brand Management 103

CMO Network

DECEMBER 31, 2022

In 2023, CES will have an area dedicated to gaming, the Metaverse and Web3 in the Las Vegas Convention Center's Central Hall.

CMO 143

CMO 143

Hubspot Marketing

FEBRUARY 20, 2023

In this post, we'll discuss the different ways to gain visibility from your CMO in various marketing roles and provide you with key practices to ensure you're on their radar. According to our State of Marketing Trends Report , SEO metrics are the most important to marketing leaders going into 2023.

CMO 103

CMO Communications SEO Marketing 103

The CMO Survey

JANUARY 24, 2024

Billion Opportunity by 2028: Global Industry Assessment and Forecast 2018-2023, 2024-2028 & 2033 appeared first on The CMO Survey. The post AI in Social Media, A $5.95

CMO 100

CMO 100

Martech

JANUARY 27, 2025

The insights from these conversations, along with our collective experiences in 2023-24 and the anticipated volatility of 2025-26, led me to write this open letter to all of you. All the factors are in place to resolve the longstanding issues between the CFO, CRO and CMO. What matters now is the commitment to follow through.

Non-Profit 105

Non-Profit CMO Analytics Market Research 105

CMO Network

SEPTEMBER 14, 2023

It’s been a busy year in automotive technology and IAA Mobility 2023 proved more big advancements are on the way. A look at 5 standout announcements at IAA Mobility 2023.

CMO 117

CMO 117

Hootsuite

JUNE 12, 2023

Benchmark rates for social media consulting services in 2023 We surveyed ten consultants to identify benchmarks for freelance social media consultant rates in 2023. Free 30-Day Trial The post How To Become a Social Media Consultant in 2023 appeared first on Social Media Marketing & Management Dashboard.

Social Media Marketing 119

Social Media Marketing Price Copywriting Management 119

AWeber

DECEMBER 19, 2022

We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. Design choices to engage the 2023 reader. 2023 is the year when creators need to choose a partner who does email as their thing, not as an add-on.”.

Market Trends 85

Market Trends Email Marketing CMO Marketing 85

Sprout Social

OCTOBER 11, 2024

million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy. Download our CMO 2025 social content strategy pre-mortem to facilitate more productive planning for you and your team. Like Olivia “Livvy” Dunne, the Louisiana State University gymnast who collected $3.6 million views on TikTok.

Transform 94

Transform Gen Z Fashion Food 94

Rock Content

FEBRUARY 16, 2023

The 2023 Super Bowl delivered exceptional ratings and an exciting game. In 2023, a commercial from the subscription service, The Farmer’s Dog, clearly accomplished just that. Every Super Bowl broadcast is packed with automotive ads — and 2023 was no exception. General Motors & Netflix: Why Not an EV? See you there!

CMO 98

CMO Market Trends Digital Marketing Promotion 98

Duct Tape Marketing

JANUARY 19, 2024

The Top 5 Episodes of the Duct Tape Marketing Podcast in 2023 written by John Jantsch read more at Duct Tape Marketing 2023 was a year of remarkable growth for the marketing industry. It’s been nice to review some of the most popular episodes from 2023. I was able to visit with many phenomenal guests on the show this year.

CMO 92

CMO Law Marketing Marketers 92

Martech

MAY 13, 2024

in 2023, according to Gartner’s 2024 CMO Spend Survey. Dig deeper: Do CMOs really understand how their teams use martech? Marketing technology spending fell this year, reaching its lowest level in a decade, according to a new Gartner report. Martech is now getting 23.8% of the marketing budget, down from about 25.4%

CMO 123

CMO Event Marketing Advertising Advertisers 123

Martech

DECEMBER 27, 2022

Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Email verification and mobile optimization.

Transform 98

Transform Retail Shoppers Price 98

CMO Network

DECEMBER 1, 2022

As we head into 2023, companies face a difficult crossroads. Here are five CX trends to watch as we head into 2023. One thing remains true: the best customer experiences are focused on one thing: people.

Customer 95

Customer CMO 95

CMO Network

FEBRUARY 13, 2023

The author reviews the five most effective Super Bowl ads of 2023.

CMO 98

CMO 98

Hubspot Marketing

JANUARY 7, 2024

Besides developing and executing marketing strategies, it might include: Evaluating research and reports Overseeing promotion and advertising ROI analysis Assessing market conditions Reviewing customer data Competitor analysis Some marketing directors will report to a VP or CMO.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. The CMO Survey Award for Marketing Excellence is selected by fellow marketers. Sign up to participate in the next CMO Survey here. percent vs. 48.7

CMO 130

CMO Finance B2C Marketing 130

Martech

DECEMBER 1, 2023

of CMOs stated that they would use generative AI to create blogs, and 62.2% will use it for other website content, according to the Fall 2023 CMO Survey. Consider the various market research reports (like the CMO Survey) we use and cite. If it doesn’t, it might not. Google Search Central Up to 64.7%

User-Generated 143

User-Generated CMO Marketing Marketers 143

CMO Network

FEBRUARY 13, 2023

The least effective ads of the 2023 Super Bowl are reviewed.

CMO 93

CMO 93

CMO Network

OCTOBER 10, 2022

As 2023 approaches here are 10 trends to keep an eye on. Every year I set out to predict what the biggest digital transformation and technology trends are going to be in the next year. This year, we look at another ten from multicloud to ESG to the next generation of vehicles.

Transform 88

Transform CMO 88

Martech

MAY 28, 2024

Gartner’s 2023 Martech Report drew a great deal of attention when it reported falling utilization rates for marketing technology applications. Join MarTech contributors Tim Hillison , Founder & CMO, Entry Point 1, and Mark Ogne , Founder & CEO, ABM Consortium for a discussion about getting the most out of your martech.

CMO 113

CMO Marketing Marketers 113