Martech

JANUARY 9, 2025

Dig deeper: Salesforce Agentforce: What you need to know While 2023 and 2024 [was for] realizing the initial benefits of AI in customer experience, 2025 will be the year where we really start to see the profound impact it will have, said Jay Patel, SVP & GM, Webex Customer Experience Solutions, Cisco. How does this work?

Customer loyalty 125

Customer loyalty CMO Retail Customer Journey 125

Martech

DECEMBER 26, 2023

“A key focus for retailers and ecommerce brands in 2024 will be transforming great in-person conversations and purchase experiences into natural interactions through messaging apps — in other words, mimicking the in-store experience in our virtual world,” said Joscha Koepke, head of product at conversational marketing company Connectly.

Customer 145

Customer Transform CMO Retail 145

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. Hubspot) 91% of brands incorporate video as a marketing tool.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Unbounce

JULY 14, 2023

Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housley, CMO of Unbounce. Unbounce is the landing page builder with smart features that drives superior conversion rates. So, at Unbounce we run two email service providers.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housley, CMO of Unbounce. Unbounce is the landing page builder with smart features that drives superior conversion rates. So, at Unbounce we run two email service providers.

Transform 52

Transform Marketing Marketers CRM 52

Set Up

SEPTEMBER 26, 2023

2023 Insight: The sentiment is still the same, but AI feels more relevant now than ever. Based on the event conversation, marketing consultants and marketing agencies are dealing with educating clients on the proper use of ChatGPT or AI. 2023 Insight: The main takeaway here is that analysts are needed.

Market Trends 59

Market Trends Health Transform Marketing 59