2023 CMO Customer Acquisition 
The CMO Survey
APRIL 1, 2025
The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. Customer retention and brand value metrics hit two-year lows.
Martech
NOVEMBER 13, 2024
Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. and the U.S.
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Hubspot Marketing
JANUARY 7, 2024
Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. The modern-day CMO doesn’t have a generic, one-size-fits-all background. There are many similarities between the vice president of marketing and CMO roles.
Martech
SEPTEMBER 14, 2023
What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off. “We We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa.
Litmus
AUGUST 3, 2021
in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. Of course, all marketers know that information alone and tracking pixels (including those 3P cookies that are going away in 2023 ) won’t get you anywhere. Bring it all together to model your marketing mix.
Duct Tape Marketing
MARCH 17, 2023
Louis is a fractional CMO for B2B companies, and mentors startups at MIT. He is a fractional CMO for B2B companies and mentors, startups at MIT. Like here's an idea, send an email occasionally to your 1,237 customers that haven't heard from you. Presumably John Jantsch (26:17): It's May 2nd, 2023 I should say.
Econsultancy
JANUARY 21, 2022
The marketing shift is on this year as third-party cookies are being phased out in 2023. A new era of strategies is emerging to prepare companies for a world without cookies, as well as answering some big questions such as: What can brands do to stay relevant and acquire customers online?
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