Martech

DECEMBER 26, 2023

As a result, B2B marketers will have more meaningful, accessible videos to help drive customer experiences. It’s becoming clear that the B2B marketing landscape will undergo a transformative shift around accessibility, video and AI in 2024,” said Jennifer Griffin Smith, CMO for digital experience company Acquia.

Customer 145

Customer Transform CMO Retail 145

Martech

OCTOBER 10, 2023

There are also over 16% more online shoppers in 2023 compared to 2020. Online research has become a key part of the consumer journey. The customer journey has evolved into a complex web of experiences and interactions that vary in length and direction. As a result, ecommerce and digital storefronts have surged.

Customer Journey 119

Customer Journey Shoppers CMO eCommerce 119

Martech

JUNE 8, 2023

Throughout several keynotes, Salesforce demonstrated how users of its suite will be able to generate refined audience segments, create individual customer journeys and perform many other tasks by using natural language prompts within the course of normal workflows. Also pictured, Erin Pryor, First Horizon Bank CMO.

Customer Journey 106

Customer Journey User-Generated Shipping CMO 106

Hubspot Marketing

DECEMBER 11, 2023

In our report, The State of AI in Marketing in 2023, we found that only 35% of marketers use AI in their role. The challenge of becoming too reliant on AI may account for 47% of partially automated customer journeys, according to Ascend2. After all, 47% of automated customer service is 100% better than none. in Forbes.

User-Generated 120

User-Generated Marketers Marketing Copywriting 120

Marketing Insider Group

APRIL 17, 2023

7 Things B2B Content Marketers Need in 2023 By Stephanie Stahl Image Source: Content Marketing Institute A recent survey by the Content Marketing Institute found that content marketing has become more important to success for 71% of B2B marketers. So, how much budget do you really need to build a strategy that generates results?

Gen Z 145

Gen Z Content Marketing Marketers Marketing 145

Martech

MAY 26, 2023

The 2023 Gartner Cost-of-Living and Price Sentiment survey revealed the following: A third of households reported financial hardship due to price increases with the most impact felt by low and low-to-middle income households. ” Dig deeper: Breaking down the digital transformation of today’s customer journeys The right responses.

Transform 109

Transform Price CMO Marketers 109

Martech

SEPTEMBER 16, 2022

For example, customer journey analytics tools, such as Qualtrics, monitor every customer interaction with a company and analyze how each piece of the journey contributes to action, like a sale, conversion, or request for information. billion by 2023. Of course, there are tech tools that help with this.

Content Marketing 134

Content Marketing Customer Journey Marketers Marketing 134

Duct Tape Marketing

JANUARY 9, 2024

The episode encourages your business to evolve their customer journey intentionally, emphasizing the transformative impact of strategic marketing. 03:31): So just the textbook definition, what is a fraction CMO? 03:31): So just the textbook definition, what is a fraction CMO? And I've experienced that over the years.

CMO 92

CMO Customer Journey Transform Traditional Marketing 92

Martech

SEPTEMBER 14, 2022

The survey of more than 1,000 B2B buyers, around the globe, also showed that software spending was likely to increase, or at least not decrease, in 2022 and 2023. “One of the things that I think is fascinating, and speaks to the consumerization of B2B, is the rise of buying from third parties,” G2 CMO Amanda Malko told us.

CMO 98

CMO Customer Journey Product Customer 98

Duct Tape Marketing

JANUARY 18, 2024

For those stepping into the role of a fractional CMO, grasping this viewpoint is essential; it’s all about capturing the essence and connecting with audiences just as vividly as a well-pictured story does. In this guide, we’ll break down the five most important marketing trends for fractional CMOs in 2024.

Market Trends 96

Market Trends CMO Transform User-Generated 96

Rock Content

JULY 3, 2023

I was comfortable with that statement until our CMO asked, “How are we determining this? As an SEO professional, I knew I should back it up with concrete data, as our CMO asked. As 2023 began, we reflected on the instructions that would clearly guide our freelance writers to produce pieces that truly resonated with our audience.

CMO 98

CMO Communications SEO Analytics 98

Unbounce

JULY 5, 2023

Without Wadsworth, we’d all still be wondering whodunit? (“It was the CMO, in the boardroom, with the poorly-planned marketing strategy!”) Human expertise and experience are still essential in interpreting the insights generated by AI analytics and making decisions that prioritize the well-being and privacy of customers.

Transform 126

Transform Analytics Marketers Marketing 126

Litmus

AUGUST 3, 2021

in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. Full-Path Model: A full-path model gives weighted credit to every touchpoint in the customer journey to provide a comprehensive, omnichannel view of engagement and conversion. Bring it all together to model your marketing mix.

Marketing Mix 100

Marketing Mix Customer Acquisition Customer loyalty CMO 100

Martech

AUGUST 23, 2023

Dig deeper: Scott Brinker unveils 2023 martech landscape Navigating the martech minefield The martech boom, while a testament to the industry’s innovation, has also brought forth many challenges. Seamless integration ensures tools work together, offering a cohesive view of the customer journey and optimizing workflows.

Transform 98

Transform Customer Customer Journey Fashion 98

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Wyzowl) In 2023, online videos accounted for 82.5% billion emails were sent and received per day in 2023, projected to reach 408.2 Hubspot) 10% of customer journeys are fully automated. billion by 2027.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Exposure Ninja

JULY 5, 2023

We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Become a social (media) butterfly: Engage with your customers on social media by responding to their comments, sharing their posts, and celebrating their achievements.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Duct Tape Marketing

MARCH 17, 2023

Louis is a fractional CMO for B2B companies, and mentors startups at MIT. He is a fractional CMO for B2B companies and mentors, startups at MIT. Like here's an idea, send an email occasionally to your 1,237 customers that haven't heard from you. Presumably John Jantsch (26:17): It's May 2nd, 2023 I should say.

Marketing Strategy 97

Marketing Strategy B2C CMO Marketers 97

Duct Tape Marketing

NOVEMBER 9, 2022

Look, if you wanna know what's happening now in marketing, what's ahead and how you can stay ahead of the game, this is the podcast for you, host and HubSpot's, CMO and SVP of Marketing. Okay, we're recording this at the end of October, so everybody's thinking 2023 planning.

Real Estate 93

Real Estate Price Marketers Marketing 93

Welcome Software

DECEMBER 26, 2023

Loyal customers are more than just happy or delighted ones – they feel valued, appreciated and respected. But according to Gartner’s 2023  CMO Spend and Strategy Survey,  only 21.3% of total marketing channel spend is focused on driving loyalty and advocacy compared to other stages in the customer journey.1

Customer 40

Customer Customer loyalty Customer Acquisition CMO 40

Welcome Software

DECEMBER 26, 2023

Loyal customers are more than just happy or delighted ones – they feel valued, appreciated and respected. But according to Gartner’s 2023  CMO Spend and Strategy Survey,  only 21.3% of total marketing channel spend is focused on driving loyalty and advocacy compared to other stages in the customer journey.1

Customer 40

Customer Customer loyalty Customer Acquisition CMO 40

Unbounce

JULY 14, 2023

I’m Pete Housley, CMO of Unbounce. And so you run into, you know, a tricky problem where marketers, especially, you know, it’s 2023, the environment we’re in today, are being asked to kind of radically prioritize what their tech stack looks like and what’s in there.

Transform 52

Transform Marketers Marketing CRM 52

Unbounce

JULY 14, 2023

I’m Pete Housley, CMO of Unbounce. And so you run into, you know, a tricky problem where marketers, especially, you know, it’s 2023, the environment we’re in today, are being asked to kind of radically prioritize what their tech stack looks like and what’s in there.

Transform 52

Transform Marketers Marketing CRM 52

Martech

MARCH 4, 2022

Businesses have been forced to embrace digital transformation efforts and learn how to deliver value to customers who can only be reached online. many of the digital-first businesses that thrived during the pandemic offered seamless customer journeys despite the many fragmented channels that their customers use.

Transform 104

Transform Customer Journey Finance User-Generated 104

Set Up

SEPTEMBER 26, 2023

2023 Insight: The sentiment is still the same, but AI feels more relevant now than ever. 2023 Insight: Everyone on the call agreed that video is here to stay and is such a crucial part of content creation and audience engagement. 2023 Insight: It is critical that your content resonates with your consumer, that’s a no brainer.

Market Trends 59

Market Trends Health Transform Marketers 59

Econsultancy

DECEMBER 13, 2021

in 2022 and 2023 respectively. Travel ad spend set to grow at six times of overall ad market by 2023. If this lofty expectation is reached, it could mean that the travel advertising sector could grow at six times the rate of the overall ad market between 2021 and 2023. Customer Journey Mapping Best Practice Guide.

Advertising 52

Advertising Advertisers Retail Shoppers 52