The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. in five years—a spending level achieved in 2023.

New Technology 289

New Technology CMO B2C Marketing 289

SMEI

DECEMBER 20, 2022

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. Digital Transformation and its Importance in 2023. CMO and CTO Partnerships in 2023.

Transform 61

Transform Marketing Marketers Manufacturing 61

Martech

AUGUST 20, 2024

The AI hype cycle: Echoes of the dot-com era Since early 2023, AI-related stocks outperformed U.S. Example : Bob Guru, the Chief of Staff to the CMO at ACE, has been with the company since its early days and has a profound understanding of customer data and the marketing team. Those who drag their feet before deciding on a new product.

Marketing 128

Marketing Marketers CMO Communications 128

Martech

DECEMBER 27, 2022

Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size.

Transform 98

Transform Retail Shoppers Price 98

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 billion in 2023, per Statista. of their marketing budget on technology, says Gartner.

CMO 98

CMO Marketing Marketers New Technology 98

Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. We’re a tech company, so I thought it would be super cool to reward my team and to do so using a new technology. That’s what Cardii is doing for the 2023 holiday season.

Transform 115

Transform B2C CMO New Technology 115

Martech

FEBRUARY 15, 2024

That’s the question we asked Carrie Mahon, CMO for Unanet, which provides ERP and CRM solutions for government contractors, architecture, engineering, construction, and professional services. Mahon, who has been CMO for four years, led the implementation of AI for her team of 25 marketing professionals.

Education 123

Education CMO Marketing Marketers 123