CMO Network

OCTOBER 10, 2022

Every year I set out to predict what the biggest digital transformation and technology trends are going to be in the next year. As 2023 approaches here are 10 trends to keep an eye on. This year, we look at another ten from multicloud to ESG to the next generation of vehicles.

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Transform CMO 88

SmartBrief - Marketing

APRIL 21, 2024

Here are three prescriptives for transforming the way you do marketing. Gartner’s most recent annual CMO Spend and Strategy Survey reports that 71% of CMOs feel their enterprise lacks sufficient budget or resources to deliver its marketing strategy successfully. billion in 2023, and it’s projected to grow at a CAGR of 9.4%

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Transform CMO Marketing Marketers 92

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy. Sports marketing isn’t new, but it does look different. million views on TikTok.

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Transform Gen Z Fashion Food 93

The CMO Survey

FEBRUARY 28, 2022

Results from the February 2022 edition of The CMO Survey examined three topics on the minds of many marketing leaders and stakeholders—climate, privacy, and spending. Marketers’ roles increased in importance at nearly 70 percent of companies over the last year, including leading the digital transformation in the majority of companies.

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CMO Digital Marketing Transform Marketing 130

Sprout Social

JANUARY 30, 2025

Leslie Berland, CMO, Verizon Leslie Berland is the CMO of Verizon, an iconic telecommunications company earning a reputation for best-in-class organic engagement on social. Nathan Jun Poekert, CMO, General Idea Nathan Jun Poekert has built a name for himself on LinkedIn.

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CMO Gen Z Thought Leadership Entertainment 91

Unbounce

JULY 5, 2023

Without Wadsworth, we’d all still be wondering whodunit? (“It was the CMO, in the boardroom, with the poorly-planned marketing strategy!”) Lack of context Trends change quickly (like during 2021 to 2023, for instance). ”) The best part about AI for analytics is that it never rests.

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Transform Analytics Marketing Marketers 126

Martech

DECEMBER 26, 2023

A key focus for retailers and ecommerce brands in 2024 will be transforming great in-person conversations and purchase experiences into natural interactions through messaging apps — in other words, mimicking the in-store experience in our virtual world,” said Joscha Koepke, head of product at conversational marketing company Connectly.

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Customer Transform CMO Retail 145

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

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Transform CMO Customer Acquisition Finance 132

Martech

DECEMBER 6, 2021

“For too long marketing and IT leaders have worked on separate islands,” said Lynne Capozzi, CMO of digital experience platform Acquia, in her presentation at our MarTech conference. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023.

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Transform CMO Marketing Marketers 136

Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Retail media proved it’s an ecommerce force to be reckoned with in 2023, and we expect meteoric growth heading into 2024,” said Smith.

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Retail Transform Shoppers Advertisers 123

Martech

JANUARY 22, 2024

When we initially went live in May of 2023, we weren’t sure if you’d get much value out of the first and only chatbot trained on MarTech.org. Each persona is “tuned” with specific context that effectively “primes the pump” so you can start chatting without worrying about telling me to “act like a CMO/lead gen expert/marketing manager” etc.

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Transform CMO User-Generated Management 111

Martech

MARCH 19, 2024

We then developed into marketing ops leaders, growing our strategic influence by advising the CMO on platforms. ” Only 22% of shoppers indicate they are satisfied with the level of personalization they currently receive, per Twilio Segment’s 2023 State of Personalization report (registration required). We have a long way to go.

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Customer Transform Shoppers CMO 125

Martech

MAY 26, 2023

The 2023 Gartner Cost-of-Living and Price Sentiment survey revealed the following: A third of households reported financial hardship due to price increases with the most impact felt by low and low-to-middle income households. ” Dig deeper: Breaking down the digital transformation of today’s customer journeys The right responses.

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Transform Price CMO Marketing 111

Martech

NOVEMBER 10, 2023

The recent security advisory from Drupal.org is clear: “Drupal 9 is end-of-life as of November 1, 2023. This announcement is a critical signal for CMOs to prioritize upgrading to Drupal 10. Adopting Drupal 10 transcends a mere upgrade; it’s an impetus for marketing transformation. Get MarTech! In your inbox.

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Transform CMO Management Digital Marketing 116

Chief Martec

MARCH 22, 2023

Again, we’ll release the 2023 marketing technology landscape and host The Stackies 2023 (you are going to enter your stack , right?). You’re going to be amazed by the analysis we’ll be able to share about the 2023 marketing technology landscape thanks to their help.)

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Transform CMO Marketing Marketers 85

Martech

AUGUST 23, 2023

Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. At the forefront is the sweeping digital transformation across industries. In today’s always-on world, every click matters. You know who they are.

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Transform Customer Customer Journey Fashion 98

Martech

APRIL 12, 2024

billion in 2023 to $7.91 BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data. billion in 2028.

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Customer B2C Transform Retail 116

Marketing Insider Group

NOVEMBER 15, 2022

While the CMO is still the “coach”, their playbook and plans need to align and converge across multiple focus areas and achieve both synergy and alignment. And despite the significant acceleration of digital transformation during the pandemic, there’s significant work to do. Classic “orchestration as an art form”. Time will tell.

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Transform Thought Leadership CMO Marketing 97

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. No matter your internal audience or business focus, a data-driven approach to social media delivers transformative insights. What is social media data?

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Analytics CMO Transform PR 145

Martech

DECEMBER 7, 2023

” That’s a landscape Du Nguyen is seeking to transform with his AR-powered gift card start-up Cardii. He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. That’s what Cardii is doing for the 2023 holiday season.

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Transform B2C CMO New Technology 116

Duct Tape Marketing

JANUARY 18, 2024

For those stepping into the role of a fractional CMO, grasping this viewpoint is essential; it’s all about capturing the essence and connecting with audiences just as vividly as a well-pictured story does. In this guide, we’ll break down the five most important marketing trends for fractional CMOs in 2024.

Market Trends 96

Market Trends CMO Transform User-Generated 96

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. .

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CMO Transform Management Customer 116

Digital Marketer

MARCH 25, 2024

EXAMPLE : The Knowing Agency serves as fractional CMO for a waterproofing company. However, in 2023, our lead count was down significantly. Nine-to-five employees increasingly seek to align with impact-driven organizations, and keeping the transformation the company aims to procure top-of-mind will drive motivation.

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Transform Key Performance Indicator Direct Mail CMO 85

Duct Tape Marketing

JANUARY 9, 2024

The episode encourages your business to evolve their customer journey intentionally, emphasizing the transformative impact of strategic marketing. By embracing Fractional CMOs and prioritizing strategy-first methodologies, businesses can navigate the evolving marketing landscape and position themselves for sustained growth in 2024 and beyond.

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CMO Customer Journey Transform Traditional Marketing 92

Animalz blog

MARCH 6, 2025

Kyle Coleman, CMO at copy.ai, brings clarity and wisdom that will energize you. About Our Guest: Kyle Coleman Kyle Coleman is the CMO at copy.ai, an AI platform for go-to-market use cases, providing tools for blog drafting, social media content, and sales communications. He’s the CMO at Copy AI. This one does.

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CMO Energy User-Generated Thought Leadership 70

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. In fact, Google Trends shows that the global search interest for “affiliate marketing” has rapidly increased since 2020 — even reaching peak popularity in July 2023.

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Affiliate Marketing Market Trends B2C Transform 132

Set Up

OCTOBER 10, 2023

In 2020, transparency was a huge priority for Healthcare marketers and technology was transforming the space and connecting patients with doctors like never before. Ellen Donahue-Dalton, the CMO of VillageMD, echoed how Healthcare marketers are paying more attention to consumer preferences and data to inform their practices.

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Transform Health CMO Key Performance Indicator 59

Set Up

JANUARY 6, 2023

Content - In addition to many more CMO Spotlights , Set up launched a series of guides for marketing leaders taking on new roles, such as a Guide for New VPs and Directors of Marketing. In many ways, 2022 was a transformational year for Set up, and we are thrilled about our growth as we head into 2023. First Name. Email Address.

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Transform CMO Place Branding 52

GrowPowerful

FEBRUARY 16, 2023

There’s a seismic movement towards both individuals who prefer the interim CMO model as well as companies who are realizing what an incredible asset interim marketing leadership can be. Being a part of the CMO community allows GROW access to B2B marketing’s best of the best.

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Transform CMO Thought Leadership Manufacturing 52

Exposure Ninja

JULY 5, 2023

We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. By putting a name on a bottle for their legendary Share a Coke campaign, Coca-Cola transformed a simple beverage into a meaningful, shareable experience. So, there you have it!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Unbounce

JUNE 6, 2023

I’m Pete Housley , CMO of Unbounce. And that’s not just as marketers in a marketing world, but it’s also as individuals and humans and how we’re all getting along in 2023. Order now and transform your elephant’s playtime like never before.” Episode 1: Can You Not? [00:00:00]

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Marketing Marketers Entertainment Transform 126

Welcome Software

OCTOBER 30, 2023

The following article is based on Jay Manciocchi’s main stage presentation at Opticon 2023 in San Diego. Onboarding a new platform at your company can feel like gearing up for a marathon of unknown challenges, especially considering that about 70% of large-scale transformation initiatives fail.

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Management Transform CMO Communications 40

Welcome Software

OCTOBER 30, 2023

The following article is based on Jay Manciocchi’s main stage presentation at Opticon 2023 in San Diego. Onboarding a new platform at your company can feel like gearing up for a marathon of unknown challenges, especially considering that about 70% of large-scale transformation initiatives fail.

Management 40

Management Transform CMO Communications 40

Unbounce

JULY 14, 2023

I’m Pete Housley, CMO of Unbounce. And so you run into, you know, a tricky problem where marketers, especially, you know, it’s 2023, the environment we’re in today, are being asked to kind of radically prioritize what their tech stack looks like and what’s in there. We’ve done a big data transformation.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

I’m Pete Housley, CMO of Unbounce. And so you run into, you know, a tricky problem where marketers, especially, you know, it’s 2023, the environment we’re in today, are being asked to kind of radically prioritize what their tech stack looks like and what’s in there. We’ve done a big data transformation.

Transform 52

Transform Marketing Marketers CRM 52

The CMO Survey

SEPTEMBER 27, 2023

AI bolsters marketing returns, weaker Diversity, Equity, and Inclusion investments and impact, and brand activism shifts to hot-button societal issues are among the results of the Fall 2023 edition. in Spring 2023. to 24.2%), and institutionalized (7% to 12.8%) phases of the transformation journey. in Spring 2023.

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CMO Transform Customer Acquisition B2C 288

Martech

MARCH 4, 2022

Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Businesses have been forced to embrace digital transformation efforts and learn how to deliver value to customers who can only be reached online. Why we care.

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Transform Customer Journey Finance User-Generated 105