Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content marketing. Content creation/calendaring/collaboration/workflow tools decreased to 65% from 73% the previous year.

Content Marketing 117

Content Marketing Thought Leadership Marketing Marketers 117

Hootsuite

DECEMBER 1, 2022

For larger organizations, Showcase Pages can help keep your content marketing focused on the right audience. And don’t let your main Page content get stale: LinkedIn recommends updating your cover image at least twice a year. That might mean training your C-suite on how to use LinkedIn effectively for thought leadership content.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketing Marketers 145

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. So, here, you outline your content.

Tentpole 105

Tentpole Gen Z Thought Leadership User-Generated 105

Trade Press Services Newsletter

JANUARY 4, 2023

Browse email newsletters over your morning coffee—daily digests from Content Marketing Institute and MarketingProfs make it easy to stay abreast of what’s happening in the B2B marketing world. At the same time, there is a fine balance between establishing your thought leadership and being self-serving.

Whitepaper 130

Whitepaper Thought Leadership Energy Marketing 130

Martech

OCTOBER 19, 2023

Streamline your content marketing and thought leadership efforts by scheduling and publishing videos on LinkedIn personal accounts directly within HubSpot. The post HubSpot’s September 2023 releases: The manager’s guide appeared first on MarTech. Get MarTech! In your inbox.

User-Generated 124

User-Generated Thought Leadership Customer Journey Management 124

Animalz blog

JANUARY 30, 2025

In August 2022, four months before ChatGPTs launch, we predicted AI would change content marketing and still its impact caught us off guard when AI really hit. Our AI Reality Check (2023) We started our AI journey where most companies do: chasing efficiency. We knew rejecting AI completely wasnt an option.

Transform 67

Transform Thought Leadership Fashion Price 67

Scoop.it!

FEBRUARY 14, 2023

More than 82% of global content marketers have integrated content curation with their content marketing strategy. As the digital landscape continues to evolve, so must our content marketing strategies. Benefits of Sharing Curated Content.

Thought Leadership 105

Thought Leadership Education Content Marketing Branding 105

Hubspot Marketing

OCTOBER 8, 2024

I’m a journalist by trade who’s made the transition into the wonderful world of content marketing. I began to feed submissions into Copyleaks , a plagiarism and AI content checker. In March 2023, I sent out a memo to our writers that stated AI could only be used in the research and brainstorming phases of writing.

Price 97

Price Transform Thought Leadership Management 97

Content Marketing Institute

JANUARY 4, 2024

Six years after Richard Murphy created a thought leadership strategy for ServiceNow, the brand has grown to over $8 billion in revenue. Here’s how the 2023 Content Marketer of the Year and his team helped the brand achieve that.

Thought Leadership 119

Thought Leadership Branding Content Marketing Marketing 119

Trade Press Services Newsletter

SEPTEMBER 7, 2022

When done right, PR can boost brand awareness and improve your company’s image—all while demonstrating thought leadership , building trust, enhancing credibility, generating leads, converting prospects into customers and improving SEO. This type of PR positions your thought leadership in front of highly targeted audiences.

PR 130

PR Thought Leadership SEO Marketing 130

Backlinko

MAY 21, 2024

We reviewed dozens of content marketing examples in different formats and from multiple channels. Take a look at what was launched, what worked, and what you can borrow from each example to create winning content marketing campaigns of your own. Build thought leadership. Or create link-worthy content.

Content Marketing 104

Content Marketing User-Generated Marketing Marketers 104

Marketing Insider Group

MARCH 27, 2023

AI and content marketing — if you’ve logged into Twitter in the past year, you know it’s all the digital marketing world can talk about. Every day, thread after thread is tweeted to tell us why ChatGPT is the future of content and how it’s going to replace the human writer altogether. Let’s talk about why. And customers?

Content Marketing 84

Content Marketing Thought Leadership Marketing Marketers 84

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. Instead, I’ll highlight some of the important findings and share my thoughts based on working with manufacturers every day.

Manufacturing 52

Manufacturing Content Marketing Thought Leadership Marketing 52

Marketing Insider Group

AUGUST 8, 2023

Consider your content. If you’re planning on sharing a lot of video content, platforms like YouTube or TikTok might be a good fit. If you’re more focused on industry news and thought leadership , LinkedIn or Twitter might be more suitable. Your content should be relevant and valuable to your audience.

Social Media Marketing 98

Social Media Marketing User-Generated Marketing Marketers 98

Hubspot Marketing

DECEMBER 13, 2023

Many inbound marketing agencies recommend using them to drive traffic to free or low-cost resources and generate leads. Content Marketing Content marketing is a cornerstone of inbound marketing strategies. Inbound marketing agencies can help you develop an event and nurture strategy to convert prospects.

Inbound Marketing 102

Inbound Marketing PR Manufacturing Marketing 102

Hubspot Marketing

DECEMBER 12, 2023

To our surprise, 39% of the survey participants consider trustworthiness as the primary determinant for achieving a high Google ranking in 2023. Pro tip: Use SurferSEO ’s suggestions to write even thought-leadership content for search engines and humans. Image Source Tip 3: Leverage visual content to increase dwell time.

SEO 113

SEO User-Generated Thought Leadership Finance 113

Animalz blog

OCTOBER 26, 2023

Three Types of Product-Led SEO Content Product-led SEO content helps readers solve their problems with SupportLogic’s product. The success of this content lane required product marketers from SupportLogic and content marketers from Animalz to work together. SX Live Library offers a number of recorded events.

Thought Leadership 119

Thought Leadership User-Generated SEO Product Marketing 119

Hootsuite

MAY 30, 2023

This is especially true since January 2023 when Google’s “ helpful content update ” went into effect. This looks for and boosts “people-first” content intended to help others and lowers the ranking of overly self-promotional or unhelpful content. Make short-form video content. What they care most about.

Law 106

Law Social Media Marketing Entertainment Gen Z 106

Marketing Insider Group

OCTOBER 21, 2020

Email Marketing. billion email users by the end of 2023, email marketing is an excellent way for you to reach your target audience. YouTube: Dominate with user-generated and branded video content. Content Marketing. What should be at the center of your small business marketing strategy?

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership User-Generated 145

Marketing Insider Group

DECEMBER 8, 2020

by 2023 , accounting for 17% of sales. You need to attract their attention with content marketing efforts that demonstrate solutions, expertise, and thought leadership. Your content also needs to rank well to get found in those searches, which requires an investment in organic SEO. trillion in the U.S.

Transform 138

Transform eCommerce Thought Leadership Millennials 138

Hubspot Marketing

JANUARY 12, 2024

In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? Fast forward to today, I’ve helped companies build powerful content marketing engines. Goals As a company, ask yourself: what are our content marketing goals? How often should you blog?

Thought Leadership 122

Thought Leadership Real Estate SEO Content Marketing 122

Marketing Insider Group

SEPTEMBER 28, 2021

But you might be trying to move into other markets. You’ll find that much of your objectives center around content marketing goals because you need content to achieve just about anything! Creating thought leadership content to assert your company as credible, trustworthy, and an expert. Tech Stack.

Digital Marketing 137

Digital Marketing Customer Acquisition Thought Leadership Marketing 137

Marketing Insider Group

AUGUST 1, 2023

This could mean: Creating engaging content Being active on social media Partnering with other brands to reach a wider audience Attending industry events Publishing thought leadership articles Offering webinars or workshops The goal is to show your expertise and build trust with your audience.

Whitepaper 98

Whitepaper Thought Leadership Promotion Customer loyalty 98

Hubspot Marketing

AUGUST 7, 2023

If you ask it to write an article about, say, "The Top TikTok Stats of 2023," it will generate an article with outdated data. Then there's the issue of duplicate content. For example, in Litmus' recent newsletter , the team used generative AI to help create content ideas. Lean into thought leadership.

Thought Leadership 98

Thought Leadership SEO Marketing Marketers 98

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. Kyle articulates a vision of content’s purpose that resonates: “building trust at scale.” ” He demonstrates how AI tools can create more thoughtful content workflows and improve work-life balance (a rare combination!).

CMO 70

CMO Energy User-Generated Thought Leadership 70

Buffer Marketing

NOVEMBER 28, 2023

For this experiment, I focused my efforts exclusively on LinkedIn, where I’ve been building my personal brand , over a one-week period from November 6th to November 12th, 2023, and I used LinkedIn's platform analytics to track and compile the performance data of the AI-written content.

Thought Leadership 135

Thought Leadership User-Generated Branding Analytics 135

Tiecas

APRIL 5, 2024

Did you know 80% of successful content marketers have a documented content marketing strategy? In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place. Table of Contents What is an Industrial Marketing Strategy?

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketing 92

Tiecas

FEBRUARY 5, 2024

Here are some of the biggest hurdles we encounter and how industrial marketing can assist us in achieving our goals: Limited Resources : One of the most significant challenges for small to mid-sized manufacturing companies is limited resources, including budget, manpower, and time.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Advertising 104

Hootsuite

MARCH 23, 2023

pic.twitter.com/MBLSd3jsfG — Kaleigh Moore (@kaleighf) March 9, 2023 Creating and using tools is how humankind evolved , from prehistoric stone knives to the horse and buggy and now, microchips and computer software. Though I’d rename it to, oh I don’t know , “ The 11 Most Important Social Media Trends for 2023.” You are a human.

Copywriting 144

Copywriting User-Generated Price eCommerce 144

Marketing Insider Group

NOVEMBER 15, 2022

My “ah hah” moments (some call them epiphanies) centered around Account Based Marketing (ABM), Marketing Technology (MarTech), Thought Leadership, as well as key concepts such as sales enablement, executive engagement, and insights and intelligence, and more. Marketing Vision 2022 Thought Leadership Workshop.

Transform 97

Transform Thought Leadership CMO Marketing 97

Buffer Marketing

APRIL 22, 2024

💡 Pro tip: In 2023, Twitter took a page out of TikTok’s book, launching its “For You” feed, where content is shown to a wider audience than just one’s followers. In my experience, threads perform particularly well on this feed, and they offer a prime opportunity to recycle long-form content.

Thought Leadership 123

Thought Leadership Real Estate User-Generated Food 123

Animalz blog

FEBRUARY 25, 2024

Content marketers fall for this same trap all the time. You analyze all your channels — including the unsexy ones — to find the biggest opportunities and only then double down with great content. Most content marketers spend too much time creating great content and not enough thinking about how to get it read and seen.

Thought Leadership 109

Thought Leadership SEO Place Content Marketing 109

Hubspot Marketing

MARCH 19, 2024

Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. The standout change in influencer marketing these past few years is that marketers find the most success with micro-influencers with 10,000 - 100,000 followers. Bolster your SEO with thought leadership.

Thought Leadership 106

Thought Leadership B2C Marketing Marketers 106

Rock Content

APRIL 12, 2023

First, as marketers at Rock Content, we are fortunate to be promoting a top-notch content marketing company with exceptional tools and resources. That makes scaling high-quality content and focusing on organic growth a lot easier. However, these pieces of content also generate organic traffic.

Thought Leadership 98

Thought Leadership SEO Customer Journey Product 98

Sprout Social

APRIL 26, 2023

What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. This content explosion isn’t imagined. LinkedIn has become a different kind of social space.

Thought Leadership 138

Thought Leadership Analytics Place Marketing Strategy 138

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch! Here’s why.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52