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AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger

Hubspot Marketing

Scale your conversational marketing. Unfortunately, fielding questions and conversing in real-time isn’t always scalable — especially with a small team. Conversational marketing and chatbots are some of the oldest uses of AI in B2B marketing, but that doesn’t mean they’re outdated.

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19 Best AI Platforms for Marketers and Marketing Analysts in 2023

Hubspot Marketing

But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you. Key features: Visual flow builder Omnichannel implementation NLU models Pricing: Virtual Agent pricing varies , but the 2023 version of CX Agent costs $.007

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Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

Read more - The Breakup Blueprint: Fixing Agency-Client Relationships Before They Fail + The Truth About Agency Breakups: What Clients + Agencies Really Think In 2024, more than half of Clients prioritized branding/identity and/or social media help from an Agency partner - a slight increase in both areas over 2023.

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2024 Predictions: Better customer experience is on the way

Martech

“A key focus for retailers and ecommerce brands in 2024 will be transforming great in-person conversations and purchase experiences into natural interactions through messaging apps — in other words, mimicking the in-store experience in our virtual world,” said Joscha Koepke, head of product at conversational marketing company Connectly.

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Navigating a sea of screens: How social reinforces digital out-of-home ads

Sprout Social

Along with engagement and conversions, marketers can use a variety of key performance indicators (KPIs) to measure DOOH campaign effectiveness including sales lift, app downloads and conversion (web conversions, in-app actions, downloads, etc.). to optimize publish times for a campaign.

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In This Dame and Age - Marketing Trends Event Recap 

Set Up

2023 Insight: The sentiment is still the same, but AI feels more relevant now than ever. Based on the event conversation, marketing consultants and marketing agencies are dealing with educating clients on the proper use of ChatGPT or AI. 2023 Insight: The main takeaway here is that analysts are needed.

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Meet Insider’s Conversational CX solution: Delight your audience across the customer journey with contextual two-way conversations

Use Insider

The emergence of Insider’s customer experience solution The journey of Insider’s conversational marketing platform began with its strategic 2023 acquisition of MindBehind, a Conversational Commerce and Messaging platform. Book a demo with us today to understand how Conversational CX can transform your customer experience.