The CMO Survey

APRIL 24, 2024

In contrast, marketing budget as a percent of company revenues increased to 10.1%, up from 9.2 % in Fall 2023. While the overall level of investments remain positive, the drops in CRM investments from 6.2% in five years—a spending level achieved in 2023. in Fall 2023. in 2022 but not quite at its pandemic low of 9.8%

New Technology 289

New Technology CMO B2C Marketing 289

Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Look for tools that: Drive multiple KPIs : For example, a CRM that improves lead quality, shortens sales cycles and boosts customer retention.

Key Performance Indicator 117

Key Performance Indicator Transform User-Generated CMO 117

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Chances are 2023 will continue to see shifts around this. Short-form video will see the most growth in 2023. On top of all that, short-form video will see the most growth of any trend in 2023, with marketers planning to invest more in it than any other trend.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Spiralytics

MAY 1, 2023

Does your company use Customer Relationship Management (CRM) Software? To keep up with today’s competitive business landscape, having an effective CRM software that aligns with your business goals is essential. G2, the largest and most trusted software marketplace, has even recognized Hubspot as the #1 Global Software Company in 2023.

CRM 98

CRM Price User-Generated Analytics 98

Martech

MARCH 27, 2025

The findings were featured in a whitepaper published in 2023. In most CRM/MAP systems, this results in a set of standard drop-down menus that are co-managed by sales and marketing ops. Opportunities and challenges await A hopeful example of this embedded capability in MAP/CRM was highlighted in one of my articles last year.

CRM 90

CRM Transform Whitepaper User-Generated 90

Econsultancy

JANUARY 25, 2023

What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? Our trends for 2023: Resisting short-termism New privacy norms. We explore four key trends.

Market Trends 138

Market Trends eCommerce Retail Influencer Marketing 138

Marketing Insider Group

JULY 29, 2024

According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. According to Bloomerang’s nonprofit CRM guide , you can use your CRM to store data in donor profiles. Nonprofits are investing more time and resources into digital marketing avenues than ever before.

Digital Marketing 75

Digital Marketing CRM Marketing Marketers 75

Martech

SEPTEMBER 18, 2023

Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. To retain the data from the sunsetted metrics, export the information before October 2, 2023. The post HubSpot’s August 2023 releases: The manager’s guide appeared first on MarTech. Get MarTech! In your inbox.

User-Generated 126

User-Generated Shipping Education CRM 126

Martech

FEBRUARY 24, 2023

Using marketing email analytics in the custom report builder can tie email performance to other CRM data without using multiple tools. Schedule meetings faster using calendar view Inspire more adoption of HubSpot meetings to track and use data better now that there is a calendar view when scheduling a meeting on a contact record in the CRM.

CRM 121

CRM Finance Analytics Management 121

Litmus

JANUARY 17, 2023

Looking for inspiration to boost your 2023 email strategy ? In this special collection , there’s no shortage of ideas and inspiration you can implement into your 2023 email marketing strategy. Personalization using CRM data and rules based on date/time of open. Make 2023 a memorable year. Polling live and in real-time.

Customer loyalty 105

Customer loyalty CRM Email Marketing Place 105

Martech

DECEMBER 15, 2023

CRM email permissions for in-HubSpot privacy (beta) Increase privacy and security for your teams and for customer information using the new release to limit user viewing permissions on CRM (non-marketing) emails on contact records. The post HubSpot’s November 2023 releases: The manager’s guide appeared first on MarTech.

CRM 111

CRM Analytics Place Communications 111

Hubspot Marketing

OCTOBER 24, 2022

Today, marketing is so fast-paced that it can be difficult to identify which areas you'll want to focus on to facilitate stronger growth in 2023 and beyond. Which is why we asked 500+ marketing executives to predict the top challenges they expect to face in 2023 — so you can plan your strategies accordingly. Why It's a Challenge.

Law 110

Law CRM Market Trends Marketing Strategy 110

Sprout Social

JULY 17, 2023

But without a social CRM tool, that information stays isolated within marketing teams. The 2023 State of Social Media report reveals that 96% of business leaders anticipate integrating social data into their company’s CRM within the next three years. What is social CRM?

CRM 98

CRM Management Customer User-Generated 98

Martech

OCTOBER 31, 2024

82% are increasing their investment in the channel (a striking increase from 58% in 2023). Based on a survey of 250 marketing professionals at large North American companies, Lob reported that: 84% of marketers say direct mail has the highest ROI of any marketing channel. It has the best conversion rate (85%) and response rate (84%).

Direct Mail 129

Direct Mail Retail Gen Z Logistics 129

Hootsuite

FEBRUARY 6, 2023

Source: Hootsuite Social Trends 2023 Either way, the content moderator makes sure incoming DMs and public queries or complaints are handled. It allows you to manage and moderate comments and messages from all social platforms in one inbox, while gaining greater context for conversations through connection with your CRM.

Pharmaceutical 140

Pharmaceutical User-Generated Energy Management 140

Hubspot Marketing

SEPTEMBER 25, 2023

HubSpot’s also launched ChatSpot, a free conversational bot that can provide you information about your CRM. With ChatSpot, you can use a chat interface to ask a question or give commands related to your CRM to get a generative AI response. Key features: Generate blog, marketing, and email copy. Learn more or sign up here.

Transform 140

Transform Price User-Generated CRM 140

Martech

JUNE 2, 2023

Highlights covered in this edition include admin and CRM enhancements, Account Engagement (formerly Pardot), and feature upgrades for Commerce. Admin and CRM enhancements Whether you’re a seasoned pro or a first-time user of Salesforce, these admin and CRM enhancement enable you to customize the experience and find things faster.

CRM 111

CRM Communications Customer Place 111

Unbounce

JANUARY 6, 2025

Step 7: Integrate your funnel with your other marketing tools like CRM and email Connect your funnel to any other core tools in your sales and marketing tech stack like your CRM and email marketing tools. 20 minute read Landing page optimization 101 landing page optimization tips October 20, 2023. March 14, 2024. March 14, 2024.

Price 111

Price User-Generated Copywriting Analytics 111

Martech

DECEMBER 30, 2022

The advice I shared in 2022 can guide you through 2023. If you’re thinking about what to do in 2023 but not sure where to start, visit my article directory on MarTech and search for ideas. You don’t have to be beholden to the platform — whether email, marketing automation, CRM or what have you — that you have been using.

Transform 23

Transform Marketing Marketers Retail 23

Search Engine Land

DECEMBER 11, 2023

LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. This article reviews LinkedIn’s major 2023 releases and their significance, and makes suggestions for improvements that could make B2B marketers even bigger fans. Don’t aim for direct leads; connect with other humans.

2023 Trends 111

2023 Trends Thought Leadership Advertisers Advertising 111

Martech

NOVEMBER 30, 2022

Salesforce’s share of the CRM market is about 25%. Next time, I’ll dive into the latest service, marketing, and loyalty programs features included in the Winter 2023 release. The post Salesforce winter 2023 release: The business executive’s guide appeared first on MarTech.

Manufacturing 104

Manufacturing Finance Shipping Food 104

Martech

JANUARY 22, 2024

The December 2023 HubSpot updates offer a unique combination of innovation and practicality, giving your team the opportunity to deploy tools and solutions that are redefining the landscape of marketing, sales and customer engagement. The post HubSpot’s December 2023 Releases: The Manager’s Guide appeared first on MarTech.

eCommerce 104

eCommerce User-Generated CRM Law 104

Hootsuite

DECEMBER 1, 2022

You can also integrate your CRM into Hootsuite to see a full picture of your buyers at every point of contact. The post LinkedIn Marketing Strategy: 17 Tips for 2023 appeared first on Social Media Marketing & Management Dashboard. Hootsuite Inbox makes sure you never miss a chance to engage with followers.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketing Marketers 145

Martech

AUGUST 18, 2023

Find notes by the note content The days of scrolling through records to find notes in the HubSpot CRM are over. The post HubSpot’s July 2023 releases: The manager’s guide appeared first on MarTech. One click on emails in your inbox is all that’s needed. Users can now search for notes. call frequency, duration of incoming calls, etc.)

CRM 98

CRM Customer Journey Communications Management 98

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. With that as the backdrop, I’ll review some of Google’s bigger releases in 2023 before adding a plea for a few updates I think could actually help B2B marketing performance going forward.

eCommerce 101

eCommerce Advertisers Advertising B2C 101

Martech

FEBRUARY 26, 2025

Customer data is underutilized and the traditional approach of using a customer relationship management (CRM) platform to collect data from sales transactions is no longer enough, according to a new report. According to the report, customer satisfaction has only slightly increased despite significant investments in CRM software.

Transform 53

Transform CRM Product Customer 53

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 106

Gen Z Millennials Transform Direct Mail 106

Martech

MARCH 28, 2023

Salesforce CDP Customer Data Platforms (CDPs) aggregate data from different sources such as CRM, email marketing and social media. The post Salesforce spring 2023 release: The business executive’s guide, part 2 appeared first on MarTech. These recommendations will focus your team on changes that will make the biggest difference.

Health 105

Health CRM Analytics Promotion 105

Martech

APRIL 26, 2023

The post HubSpot’s March 2023 releases: The manager’s guide appeared first on MarTech. In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Get MarTech! In your inbox.

Customer Journey 101

Customer Journey User-Generated CRM Analytics 101

Hootsuite

MAY 8, 2023

. 'Cause falling asleep with a pizza in the oven happens fr … pic.twitter.com/cIWmLqGK1G — Flo from Progressive (@ItsFlo) April 24, 2023 Cleaned the and filled the closet. link] — Churchill (@Churchill) May 1, 2023 There are a couple of important advantages to offering customer service through social channels.

Social Media Marketing 111

Social Media Marketing Gen Z Education Health 111

Martech

MARCH 27, 2023

The once-limited Marketing Campaigns feature now behaves like other standard CRM objects (i.e., The post HubSpot’s February 2023 releases: The manager’s guide appeared first on MarTech. contacts and deals), so you can organize, filter and report on the custom campaign data most relevant to your business. Get MarTech!

CRM 106

CRM SEO User-Generated Customer 106

Litmus

APRIL 25, 2023

Let’s dive into the biggest headlines shaping the email industry in April 2023. AutoGPT will soon disrupt your CRM system, says to Forbes. Subscribe The post This Month in Email: A Recap of Email Marketing News in April 2023 appeared first on Litmus. New QBot email attacks use PDF and WSF combo to install malware.

Email Marketing 96

Email Marketing CRM Retail Marketing 96

Martech

JUNE 23, 2023

Features of the in-Zoom integration include playbooks, logging and tracking contact data, searching for contacts and taking notes directly on the contact record to sync to the CRM. The post HubSpot’s May 2023 releases: The manager’s guide appeared first on MarTech. Get MarTech! In your inbox.

User-Generated 104

User-Generated CRM Education Management 104

Hubspot Marketing

JANUARY 23, 2023

Marketing Leader Goals & Growth Strategies What are Marketing Leaders’ Goals for 2023? The top two goals marketing leaders have for 2023 center around developing a deeper connection with their customers - specifically, getting to know them better and improving customers’ understanding of their products/services.

Marketing 108

Marketing Marketers Promotion Management 108

Set Up

JANUARY 21, 2025

Read more - The Breakup Blueprint: Fixing Agency-Client Relationships Before They Fail + The Truth About Agency Breakups: What Clients + Agencies Really Think In 2024, more than half of Clients prioritized branding/identity and/or social media help from an Agency partner - a slight increase in both areas over 2023.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Customers.ai

MARCH 30, 2023

That’s why we’ve put together this list of Sales Prospecting Software for 2023. Integration with Existing Tools Seamless integration with your current sales and marketing tools, such as CRM systems, email marketing platforms, and social media management tools is an absolute must. We don’t want you to get left in the dust!

CRM 88

CRM Price B2C User-Generated 88

Hubspot Marketing

DECEMBER 13, 2023

Many inbound marketing agencies, including HubSpot partners, specialize in helping businesses with marketing automation, including email marketing, email drip sequences, lead scoring, SMS messaging, and CRM updates. Aptitude 8 Image Source Aptitude 8 is a technical consulting firm that focuses on optimizing CRM operations with HubSpot and AI.

Inbound Marketing 108

Inbound Marketing PR Manufacturing Marketing 108