Digital Marketer

DECEMBER 19, 2022

Digital marketing specialists are in high demand, making 2023 the year to kickstart your digital marketing career. But, whether you’re a seasoned digital marketer or at the beginning of your career, you’ll need to showcase the following five critical digital marketing skills on your resume to secure a job in 2023.

Digital Marketing 73

Digital Marketing CRM Transform Analytics 73

Martech

MAY 5, 2022

The buyer persona is the fictional personality marketers create that represents a specific type of user who interacts with their brand. They are especially hot right now as marketers face increasing pressure to provide a unified experience to customers across many channels. . Using a CDP, we can help prevent it.

Customer 116

Customer Transform Customer loyalty User-Generated 116

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. And it’s only predicted to keep getting faster.

User-Generated 133

User-Generated Marketing Marketers Advertising 133

Sprout Social

JUNE 28, 2023

Automation also empowers you to create marketing materials that are more personalized—like targeting leads based on how warm they are, or based on a person’s previous interactions with your brand. And the ability to personalize marketing materials will only become more important.

CRM 132

CRM Marketing Marketers Customer Journey 132

Martech

OCTOBER 30, 2023

Today, we have machine learning algorithms, AI and a wealth of behavioral data powering hyper-personalized marketing. The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic.

Key Performance Indicator 119

Key Performance Indicator Logistics Analytics Advertising 119

Set Up

SEPTEMBER 19, 2023

Marketing strategies were focused on cultivating relationships in person, event marketing, printed material, direct mail, and cold calling/emailing. The primary focus was shaking hands and meeting in person. Marketing was done by small teams and was driven by lots of guesswork and shots in the dark.

Transform 59

Transform B2C Food Direct Mail 59

Customers.ai

DECEMBER 5, 2024

Bookmark this pic.twitter.com/XW3hnFtA7h — Konrad | Ecommerce Email & SMS (@EcomKonrad) September 16, 2023 Who doesnt love feeling special? Client segmentations primary purpose is to understand your audience on a deeper level and deliver more personalized marketing messages. Thats why VIP flows print cash. Not at all.

eCommerce 81

eCommerce Shoppers Key Performance Indicator Email Marketing 81

Spiralytics

MAY 10, 2023

And in 2023, one of the most powerful tools available to brands is AI. Artificial Intelligence (AI) has been revolutionizing various business processes, and marketing is no exception. Why has AI become important in marketing? The importance of AI marketing cannot be overstated.

User-Generated 52

User-Generated Marketing Marketers Analytics 52

Use Insider

JUNE 2, 2023

How to use Smart Segmentation to deliver highly personalized marketing messages Being familiar with prospective and current customers isn’t just for the sales team. From historical information like purchase history and CRM attributes, to predictive segments such as the customer’s likelihood of purchasing or churning.

Customer loyalty 52

Customer loyalty Fashion Customer Shoppers 52