illumin

AUGUST 27, 2024

According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024. This is an increase from 68% of respondents in 2023. For many customers, same-day delivery is no longer just nice-to-have, it’s a must-have.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Martech

NOVEMBER 18, 2022

Media ad spend in 2023 will grow 5.9% All other digital channels are expected to see some increase in spend, while traditional channels will decline in 2023. All other digital channels are expected to see some increase in spend, while traditional channels will decline in 2023. YoY in 2023. Retail media networks.

Transform 114

Transform Retail Customer Acquisition eCommerce 114

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. How to optimize sales and marketing processes for efficient customer acquisition by Vladyslav Podoliako.

CRM 105

CRM Transform Customer Acquisition Analytics 105

Hootsuite

OCTOBER 20, 2022

Two retail trends that every business can count on in 2023 are change and innovation. That’s why we’ve rounded up the latest retail trends for 2023 and served them up in an easy-to-follow blog post. Here’s why you should pay attention to retail trends for 2023. Anticipate customer needs. New customer acquisition channels.

Retail 128

Retail Shipping eCommerce Law 128

Martech

FEBRUARY 6, 2023

Mergers and acquisitions Looking at M&A activity in 2022, there were 246 acquisitions for a total value of $54.9B Martech in 2023 and beyond So where does this leave martech as we move into 2023? Technology expenses may shrink but the cost of customer acquisition will rise and revenue goals will be missed.

Customer Acquisition 98

Customer Acquisition New Technology Product Management 98

Martech

DECEMBER 21, 2022

Marketers are going to be measuring and re-measuring their investments in 2023. Source: IAB 2023 Outlook Survey. Customer acquisition is by far the top goal for media investments in the coming year (61%). Ad spend will continue to grow. Among category channels, B2B (20.8% Get MarTech! In your inbox. Processing.

Customer Acquisition 98

Customer Acquisition Retail Marketers Marketing 98

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. The Search Engine Trends That Will Shape 2023. If algorithm updates and SERP elements influenced 2022 search, what does 2023 have in store? User behaviors are changing.

SEO 113

SEO Gen Z User-Generated Advertisers 113

Backlinko

JANUARY 6, 2025

maximum ad spend per customer. How Who Is Elijah Learned the True Cost of Growth In 2023, founders Raquel and Adam Bouris of fragrance brand Who Is Elijah learned two expensive lessons about business. Without this calculation, you risk burning your ad budget on dud campaigns.

eCommerce 109

eCommerce Shipping Logistics Transform 109

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2024, under the banner of “efficient growth,” vertical software is gaining prominence.

Pharmaceutical 128

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 128

Martech

MAY 29, 2024

The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. The consumer caution exhibited in 2022 and 2023 will continue through 2024. That compares with 4% in Q1 2023. Order volume declined by 2%.

Shoppers 110

Shoppers Non-Profit Retail Shipping 110

Martech

MAY 30, 2023

It’s a new paradigm in 2023, supported by research. The result: A 65% drop in cost per acquisition (CPA) month on month. Facebook campaigns showed a 23% incremental increase in conversions for customer acquisition and a 16% incremental increase in customer retention. No personalization, no leads.

Customer Acquisition 133

Customer Acquisition Customer Journey Marketers Marketing 133

Martech

JUNE 12, 2024

Silicon Valley venture capital firm Sequoia calculated that in 2023 the industry spent $50 billion on chips alone! And among those outcomes is a reduction in customer acquisition costs. “We’ve seen customer acquisition costs drop dramatically for us. This year it’s in second place with 43%.

Customer Acquisition 106

Customer Acquisition Retail Communications Place 106

Digital Marketer

MARCH 2, 2023

Q4 gave us a reason for optimism though, so will the momentum keep going or will 2023 continue financial uncertainty? Question for 2023: Will the rising cost of debt curtail the use of BPNL option, and ultimately curtail inflation in general? Last year was a watershed moment in the history of ecommerce. those that did buy, spent more).

eCommerce 61

eCommerce Non-Profit Shoppers Affiliate Marketing 61

Hubspot Marketing

NOVEMBER 1, 2022

Here, we spoke with executives at LinkedIn, G2, and HubSpot to uncover which KPIs matter most to them in 2023. Act Like a Leader, Think Like a Leader: Data from 500+ Marketing Executives on How to Get Ahead in 2023. What KPIs Matter Most to Execs in 2023. CAC (customer acquisition cost) : Track this over time.

Key Performance Indicator 129

Key Performance Indicator Customer Acquisition Marketers Marketing 129

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. The top goals were to improve lead quality, drive increased sales among identified leads, increase general brand awareness, and acquire new customers. First, it can cost 5x more to acquire new customers versus keeping them.

Digital Marketing 137

Digital Marketing Customer Acquisition Thought Leadership Marketers 137

Hubspot Marketing

JANUARY 30, 2023

Let’s face it - companies have a unique set of challenges ahead of them in 2023. And this is already happening -- in our survey of professionals tracking Customer Acquisition Costs , 49% say CAC has gone up from 2021 to 2022. We’re all aware of the obvious ones.

Customer Acquisition 115

Customer Acquisition CRM Marketers Marketing 115

Search Engine Land

FEBRUARY 16, 2024

There were over 15 billion worldwide visits to Amazon.com in 2023. They want customers to continue buying. billion in 2023. Despite this, the potential visibility, sales, and customer acquisition benefits make running coupons with advertising a worthwhile investment for Amazon sellers aiming to expand.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertisers 124

Use Insider

MARCH 1, 2023

The state of customer experience in 2023 Let’s kick things off by looking at the state of customer experience in 2023. in 2023 compared with 2.8% Rising food prices, rents and mortgage payments, high energy costs, economic uncertainty, and the threat of job losses are all making people spend less in 2023.

Customer Acquisition 52

Customer Acquisition Food eCommerce Finance 52

Martech

MARCH 7, 2024

MFA AI-driven site Measurement and Optimization solution expands on the beta announced in Q4 2023 and will be available globally beginning in Q2 2024. Gupshup’s Conversation Cloud is a suite of SaaS tools designed to enhance business-to-customer interactions through AI-powered conversations.

Transform 109

Transform Customer Acquisition User-Generated Advertisers 109

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Growth Marketing Growth marketing (or hacking) is a relatively new term and refers to marketing that targets the entire funnel — not just the top few tiers.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Martech

NOVEMBER 15, 2023

The marketing industry is facing major challenges in 2023. The tech stack contributes to the cost of customer acquisition. A bloated stack with redundant products and functionality will negatively impact customer acquisition costs and, ultimately, customer lifetime value. Control customer acquisition costs.

Communications 103

Communications Customer Acquisition Finance Food 103

Martech

MARCH 1, 2024

Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. Year after year, survey after survey, leads were number one.

Gen Z 128

Gen Z Pharmaceutical Customer Acquisition Marketers 128

Martech

MAY 27, 2022

Specifically, advertising leads to audience development, and these are the benefits it offers: Customer acquisition : A burgeoning customer base is vital for your long-term revenue growth. To access new customer segments and markets, it is vital to make your brand visible and relatable. Adapting to industry changes.

Advertisers 114

Advertisers Advertising Transform Customer Acquisition 114

Martech

MAY 4, 2023

Recent Gartner research shows corporate leaders identify “fear of a recession” as their number one challenge to meet growth in 2023. Moreover, CEOs and other senior business stakeholders revealed that they want CMOs to renew their focus on customer acquisition, retention and engagement.

Manufacturing 21

Manufacturing Transform Customer Acquisition Customer Journey 21

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. The pace of technological change is quickening, and customer expectations are constantly evolving. According to McKinsey Global Institute , taking advantage of customer analytics can generate immense value for business.

Transform 52

Transform Customer Acquisition Marketing Mix Marketers 52

Hubspot Marketing

SEPTEMBER 11, 2023

This effect is also what HubSpot calls inbound marketing : “Once you attain enough customers and delight them, they can keep your flywheel spinning by promoting your organization and bringing new customers to you. Over time, your flywheel allows you to grow without continually investing in customer acquisition.”

Gen Z 135

Gen Z Inbound Marketing User-Generated Entertainment 135

Martech

SEPTEMBER 14, 2023

What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off. “We A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

Transform 128

Transform CMO Customer Acquisition Finance 128

Buffer Marketing

AUGUST 2, 2023

The rise of newsletters In January 2023, I noticed an increase in reception around niche newsletters. Looking at the overall market sentiment in April 2023, it was clear that there was a lot of uncertainty. I hit 1,000 subscribers in 12 days and spent $0 on customer acquisition costs. ExplodingIdeas.co

Customer Acquisition 98

Customer Acquisition Food Market Research SEO 98

Sprout Social

JULY 19, 2023

According to Sprout Social’s Q2 2023 Pulse Survey, static images and short-form video reign supreme over other social content. According to the Wistia 2023 State of Video Report , 42% of companies said increasing conversions in the sales cycle is a key indicator of video success.

Customer Acquisition 98

Customer Acquisition Analytics Education Entertainment 98

Tiecas

MARCH 15, 2024

According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented. Focus on how inbound strategies generate leads with a lower acquisition cost than traditional outbound methods.

Transform 92

Transform Manufacturing Customer Acquisition Marketers 92

Power Digital Marketing

NOVEMBER 17, 2022

It’s that time of year again when all eyes are on 2023 strategies. ROAS is not in Vogue anymore – it’s all about CAC (customer acquisition cost) and traction. If you’re a beauty brand looking for full-funnel expertise in 2023 – you’ve come to the right place. Get in touch with us today. .

Branding 40

Branding Manufacturing Customer Acquisition Communications 40

Litmus

AUGUST 3, 2021

While these tactics might address near-term business challenges, they create a wealth of long-term risks that threaten brand awareness, new customer acquisition, new product development, customer loyalty, and pipeline & revenue growth—the exact business mandates we have been entrusted to deliver for our organizations.

Marketing Mix 100

Marketing Mix Customer Acquisition Customer loyalty CMO 100

Martech

JANUARY 30, 2022

What would having a single view of your customers do for you? For example, do you want to reduce churn by targeting customers with more relevant offers? Or increase the profitability of customer acquisition efforts by creating more accurate lookalike audiences? Understanding the need.

Customer 98

Customer Key Performance Indicator Transform Customer Acquisition 98

Marketing Insider Group

JANUARY 24, 2023

It’s easier and cheaper to keep current customers happy than to acquire new ones. This is such a good marketing lesson yet so many brands don’t prioritize their current customer relationships. They are too focused on customer acquisition. Building customer advocacy programs seem to be a thing of the past.

Marketing Strategy 87

Marketing Strategy Customer Acquisition Marketers Marketing 87

Search Engine Land

JANUARY 16, 2024

Growth marketing in 2024: Getting started Because growth marketing is about keeping your most reliable customers engaged and excited to recommend your brand to their friends, you’ll first want to define who those customers are (or who they’re most likely to be) and what specific brand value or product quality keeps them coming back.

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

Martech

JANUARY 23, 2023

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset.

Email Marketing 120

Email Marketing Price eCommerce Customer Acquisition 120

Sprout Social

JULY 14, 2023

The loss of these opportunities can impact return on investment (ROI), customer retention rate and brand trust. Decreased sales and revenue Most concerning of all, in the HubSpot 2023 Sales Trend Report , 52% of leaders say low revenue is the biggest impact of misaligned sales and marketing functions.

Key Performance Indicator 97

Key Performance Indicator Marketers Marketing Communications 97