Marketing Insider Group

APRIL 14, 2021

If you interact with brands or organizations on Facebook, there’s a good chance you’ve come across a chatbot for customer acquisition at least once: You comment on a page’s Facebook post. But chatbots for customer acquisition are bigger than Facebook. How Do Chatbots Work for Customer Acquisition?

Customer Acquisition 135

Customer Acquisition Customer User-Generated Shipping 135

The CMO Survey

APRIL 1, 2025

Marketing leaders identify demonstrating impact on financial outcomes as their primary challenge, with securing cross-functional support for new marketing investments emerging as a fast-growing concern (24% increase over two years). Customer retention and brand value metrics hit two-year lows.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Hootsuite

OCTOBER 20, 2022

Two retail trends that every business can count on in 2023 are change and innovation. That’s why we’ve rounded up the latest retail trends for 2023 and served them up in an easy-to-follow blog post. Here’s why you should pay attention to retail trends for 2023. Anticipate customer needs. New customer acquisition channels.

Retail 130

Retail Shipping eCommerce Law 130

Hubspot Marketing

NOVEMBER 1, 2022

Here, we spoke with executives at LinkedIn, G2, and HubSpot to uncover which KPIs matter most to them in 2023. Act Like a Leader, Think Like a Leader: Data from 500+ Marketing Executives on How to Get Ahead in 2023. What KPIs Matter Most to Execs in 2023. CAC (customer acquisition cost) : Track this over time.

Key Performance Indicator 129

Key Performance Indicator Customer Acquisition Marketing Marketers 129

Hubspot Marketing

JANUARY 7, 2024

In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services. In turn, these shifts create many new marketing careers. This helps search engines index your content, which makes it easier for your audience to find.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Martech

SEPTEMBER 14, 2023

Margins bottom out in the absence of critical marketing levers like brand differentiation, ecosystem engagement and positioning. Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

Transform 132

Transform CMO Customer Acquisition Finance 132

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. The pace of technological change is quickening, and customer expectations are constantly evolving. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52