Martech

FEBRUARY 6, 2023

Mergers and acquisitions Looking at M&A activity in 2022, there were 246 acquisitions for a total value of $54.9B Martech in 2023 and beyond So where does this leave martech as we move into 2023? Technology expenses may shrink but the cost of customer acquisition will rise and revenue goals will be missed.

Customer Acquisition 80

Customer Acquisition New Technology Product Management 80

Hootsuite

OCTOBER 20, 2022

Two retail trends that every business can count on in 2023 are change and innovation. Technological innovation is leading that charge. That’s why we’ve rounded up the latest retail trends for 2023 and served them up in an easy-to-follow blog post. Here’s why you should pay attention to retail trends for 2023. Automations.

Retail 117

Retail Shipping eCommerce Law 117

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. While some of the following trends had a greater impact than others, marketers who could adjust quickly and pivot to include new technologies had a leg up on their competitors who did not.

SEO 113

SEO Gen Z User-Generated Advertising 113

Search Engine Land

APRIL 11, 2023

Unlearning old habits for new technology is a tough thing to do. By using your customer list as an audience exclusion, you'll still pay higher than usual CPCs for branded terms. I wonder how many people look forward to brand exclusions simply because of old habits. I see it often, particularly on social media.

Non-Profit 86

Non-Profit Branding eCommerce User-Generated 86

Digital Marketer

MAY 19, 2023

Not only could your services (and therefore your business) become irrelevant if you fail to consider how new technologies, marketing practices, and methods are changing, you’re going to do something even worse… YOU WILL MISS A MASSIVE OPPORTUNITY. How customized are your solutions for each customer?

User-Generated 76

User-Generated Marketers Marketing Transform 76

Use Insider

FEBRUARY 16, 2022

According to Insider Intelligence , forecasters expect multichannel sales to make up close to 46% of all eCommerce sales by 2023. The common thread between these successful case studies isn’t a brand new marketing strategy or even an in-house multichannel marketing team. But what do these cases tell us?

Customer 52

Customer CRM eCommerce Customer loyalty 52

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. in 2022 and 2023 respectively. Travel ad spend set to grow at six times of overall ad market by 2023.

Advertisers 52

Advertisers Advertising Retail Shoppers 52