Hubspot Marketing

AUGUST 27, 2024

Here are some examples of how brands have leaned into inclusive marketing as a customer acquisition strategy for specific identities they want to serve. Examples of Brands Leaning Into Inclusive Marketing as a Customer Acquisition Strategy 1.

Customer Acquisition 95

Customer Acquisition Customer Retail Communications 95

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Dig deeper: Did martech break B2B marketing? Ideally, your competition is weak in this category.

Pharmaceutical 128

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 128

Hubspot Marketing

JANUARY 7, 2024

Growth Marketing Growth marketing (or hacking) is a relatively new term and refers to marketing that targets the entire funnel — not just the top few tiers. Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Martech

MARCH 1, 2024

But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It Dig deeper: Humanizing B2B: The key to better customer experience 3.

Gen Z 128

Gen Z Pharmaceutical Customer Acquisition Marketers 128

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

Analytics 110

Analytics Product Automobile Customer Journey 110

Econsultancy

DECEMBER 2, 2021

This technology is coming to the forefront due to its focus on first-party data – soon to be an even greater priority for marketers as Google prepares to block third -party cookies in Chrome at some point in 2023.

Management 98

Management Customer Retail eCommerce 98

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. Updated on October 26, 2023. that the SaaS market is estimated to reach $197.29 billion by the end of 2023 and $232.3 TABLE OF CONTENTS What is SaaS marketing? 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52