Duct Tape Marketing

JANUARY 9, 2024

In this episode I emphasize the cost-effectiveness of this model, comparing it to traditional Chief Marketing Officer hires. The episode encourages your business to evolve their customer journey intentionally, emphasizing the transformative impact of strategic marketing. What is your customer journey look like?

CMO 92

CMO Customer Journey Transform Traditional Marketing 92

Set Up

SEPTEMBER 19, 2023

TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time. There is still an emphasis on people, but the marketing is led by customer-centric digital marketing strategies that are informed by robust data collection and seen in media directly made for the consumer (like how-to videos).

Transform 59

Transform B2C Food Direct Mail 59

Econsultancy

DECEMBER 2, 2021

This technology is coming to the forefront due to its focus on first-party data – soon to be an even greater priority for marketers as Google prepares to block third -party cookies in Chrome at some point in 2023. This is the antithesis of many traditional marketing strategies which may focus on acquisition and sales.

Management 98

Management Customer Retail eCommerce 98

Use Insider

FEBRUARY 17, 2023

You can set the rules and fully automate the process with Insider’s Architect — a tool for creating individualized, cross-platform customer journeys via a simple drag-and-drop editor. These templates help you build personalized cross-channel customer journeys quickly, instead of having to start from scratch.

eCommerce 52

eCommerce Price B2C Customer Journey 52

Hootsuite

JULY 24, 2023

In the old days, realtors had to market themselves on bus stops, billboards, and newspapers. While traditional marketing is still effective, competitive realtors know social media marketing takes the cake. Animoto Global averages for 2023 show consumers watch 17 hours of video content a week. How vintage.

Real Estate 98

Real Estate Price Social Media Marketing Analytics 98

Duct Tape Marketing

NOVEMBER 9, 2022

Okay, we're recording this at the end of October, so everybody's thinking 2023 planning. John Jantsch (06:54): So one of the things that I certainly found early on working with small business owners is that I had my toolbox of traditional marketing things. So that's the approach we take.

Real Estate 93

Real Estate Price Marketing Marketers 93

Digital Marketer

MAY 19, 2023

” Your customer avatar, your customer journey, your niche… all those buzzwords you’ve heard until you’re blue in the face (but might not have really acted on quite yet). Worse, especially for marketers and businesses reliant on expendable income, is the Consumer Price Index (CPI).

User-Generated 75

User-Generated Marketing Marketers Transform 75

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. Updated on October 26, 2023. that the SaaS market is estimated to reach $197.29 billion by the end of 2023 and $232.3 TABLE OF CONTENTS What is SaaS marketing? 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. Updated on October 24, 2023. that the SaaS market is estimated to reach $197.29 billion by the end of 2023 and $232.3 TABLE OF CONTENTS What is SaaS marketing? 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Jeff Bullas

FEBRUARY 13, 2023

Image Source: We Are Social Don’t forget that due to its gargantuan size, social media can provide you with more exposure and brand awareness than any other traditional marketing tool out there. Unlike traditional marketing, where you bombard prospects with sales messages – social media is a two-way process.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306