Martech

JANUARY 4, 2023

Join PwC in their live webinar as they reveal the results of PwC’s 2022 Customer Loyalty Survey, a comprehensive look at over 4000 customers, and provide insights on what keeps customers engaged. Register today for “7 Ways to Keep Your Customers Coming Back in 2023,” presented by PwC.

Customer 118

Customer Customer loyalty Marketers Marketing 118

Search Engine Land

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector?

Customer loyalty 86

Customer loyalty Customer Food Entertainment 86

Hubspot Marketing

AUGUST 1, 2023

It’s a reality we can’t ignore: Customers are increasingly exploring different brands and shopping options. Product unavailability and depleted inventory shelve coupled with rising prices have made even the most loyal customers inclined to venture beyond their go-to brands. Does that mean brand loyalty is dead?

Customer loyalty 98

Customer loyalty Shoppers Customer Retail 98

Vertical Response

AUGUST 25, 2024

Effective holiday planning can foster customer loyalty and successful marketing outcomes. Hosting holiday-themed events, contests, and activities engages customers and fosters community spirit, attracting more foot traffic and boosting sales. trillion in 2023, and by 2024, m-commerce will account for 7.4%

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Martech

DECEMBER 28, 2022

And what other inroads will be made in customer experience for retailers and brands? MarTech’s predictions for 2023 continue below. In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. How will bots help marketers in the year to come? Get MarTech!

Transform 116

Transform eCommerce Shoppers Retail 116

Litmus

JANUARY 17, 2023

Looking for inspiration to boost your 2023 email strategy ? In this special collection , there’s no shortage of ideas and inspiration you can implement into your 2023 email marketing strategy. Make 2023 a memorable year. The post The Best Personalized Email Examples to Inspire Your 2023 Strategy appeared first on Litmus.

Customer loyalty 105

Customer loyalty CRM Email Marketing Place 105

Search Engine Land

SEPTEMBER 6, 2023

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product.

SEO 126

SEO User-Generated Shoppers Retail 126

Hubspot Marketing

JANUARY 16, 2023

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Here, let's explore the 8 top data-backed recommendations for social media marketers to leverage in 2023 to continue to grow their audiences, increase customer loyalty and engagement, and achieve higher ROI.

Social Media Marketing 123

Social Media Marketing Gen Z Millennials Influencer Marketing 123

Martech

MARCH 5, 2025

As the company realized, customers still want to touch products before they buy. This shift fueled Everlanes physical expansion and contributed to its most profitable year in 2023. The brands that thrive will be those that understand the true role of brick-and-mortar: to serve as brand ambassadors and customer experience hubs.

Branding 79

Branding Retail eCommerce Customer loyalty 79

AWeber

DECEMBER 21, 2022

Educators could offer a 4-week 2023 planning challenge. Or, offer bundles at a certain price for a New Year’s special, and let your audience know they’ll be more expensive later in 2023. Survey your customers. The best way to market to your customers is by knowing their goals and interests. It’s a win-win!

Customer loyalty 116

Customer loyalty Fashion eBook Marketers 116

Hootsuite

OCTOBER 18, 2024

billion visits in 2023, making it one of the most popular websites in the world. Avoid being too promotional People added the word Reddit to the end of their Google search queries 32 billion times in 2023 because they want “a trusted second opinion before they buy.” Trust = builds customer loyalty. Reddit received over 2.1

Marketers 96

Marketers Marketing Promotion User-Generated 96

Sprout Social

OCTOBER 10, 2024

Threads In 2023, Meta launched Threads , which quickly became the fastest app to reach 100 million users. Marketers often tap into social data to assess customer loyalty and pinpoint the strengths and weaknesses of their competitors’ offerings. Social media is an incredible resource for competitive intel.

Gen Z 120

Gen Z Branding Millennials Entertainment 120

Search Engine Land

JANUARY 4, 2023

Is your company doing enough to drive loyalty? Join PwC in their live webinar as they reveal the results of PwC’s 2022 Customer Loyalty Survey, a comprehensive look at over 4000 customers, and provide insights on what keeps customers engaged. Click here to view more Search Engine Land webinars.

Customer 79

Customer Customer loyalty Whitepaper Analytics 79

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. This includes handling customer support inquiries, creating personalized offers and analyzing customer data. It helps you focus on conversion rate optimization (CRO) through customer interactions on your website.

Transform 98

Transform Copywriting Marketers Marketing 98

Sachs Marketing Group

OCTOBER 2, 2024

This strategy also taps into the increased holiday shopping traffic, potentially attracting new customers and enhancing brand recognition during a key retail period. Tailored marketing campaigns can attract holiday shoppers during the Thanksgiving season, encouraging customer loyalty and repeat purchases.

Customer 97

Customer Retail eCommerce Shoppers 97

Use Insider

JUNE 2, 2023

Let’s walk through the key strategies and takeaways from the webinar to help you improve your customer loyalty and build a compelling customer journey that keeps them returning to your brand. Pre-size selection (using data from previous actions on the site to autofill a customer’s clothing sizes).

Customer loyalty 52

Customer loyalty Fashion Customer Shoppers 52

Set Up

NOVEMBER 26, 2024

The Growing Temptation of Online Shopping In 2023, the National Retail Federation reported that “59 million consumers shopped in stores on the Saturday after Thanksgiving, down almost 7% from 63.4 After 2020 and years of inventory back-ups, being prepared for orders may be the best move retailers can make to retain customer loyalty.

Transform 59

Transform Retail Shoppers Price 59

Rock Content

SEPTEMBER 11, 2023

In 2023 and beyond, a solid digital marketing campaign that contributes to outstanding customer experience is a must. The post What Is NPS and How To Boost Customer Loyalty? However, keeping track of your progress requires more than just adhering to proven marketing practices and hoping for the best.

Customer loyalty 52

Customer loyalty Customer Shipping Promotion 52

Hubspot Marketing

MARCH 29, 2023

Our 2023 Marketing Trends Report found that data-driven marketers will win in 2023. Customer experience monitoring : Data helps service teams understand customer satisfaction levels and learn how to build customer loyalty and reduce churn. In this post, we’ll discuss: What is AI analytics?

Analytics 142

Analytics Shoppers Customer loyalty eCommerce 142

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 143

Influencer Marketing Affiliate Marketing Marketers Marketing 143

Hootsuite

MAY 20, 2021

More than 60% of all customer service engagements will be delivered via digital and self-serve channels (like social messaging, chat apps, and live chat) by 2023, according to Gartner. Create ‘wow’ moments that boost customer loyalty and retention.

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Martech

JUNE 22, 2023

In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. Again, the answer lies in customer loyalty. Will loyalty enter the metaverse? How to deal with it?

Gen Z 106

Gen Z Customer loyalty Transform Shoppers 106

Marketing Insider Group

AUGUST 1, 2023

It’s how likely your customers are to recommend you to others, and it’s important because it gives you a sense of your customers’ loyalty. To measure your NPS, ask your customers one question: “On a scale of 0-10, how likely are you to recommend our company to a friend or colleague?”

Whitepaper 98

Whitepaper Thought Leadership Promotion Customer loyalty 98

Martech

MAY 10, 2023

How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors , this report shows us which providers matter most. Let’s dive into it.

Management 101

Management B2C Customer loyalty Customer 101

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one type of content consumers don’t see enough of from brands on social.

Branding 127

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 127

Customers.ai

APRIL 25, 2023

Benefits of AI Email Marketing Examples of AI Email Marketing Best Tools for AI Email Marketing in 2023 Future of AI Email Marketing Grade Your Website Lead Conversion Rate Instantly Get an instant website audit and 50 leads for free Website / URL * Claim my website visitor list now What is AI Email Marketing? What is AI Email Marketing?

Email Marketing 66

Email Marketing Marketers Marketing Transform 66

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Content creation The 2023 Index found that content creation still remains one of the most time-consuming tasks for marketers.

User-Generated 139

User-Generated Marketers Marketing Advertisers 139

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Drive customer loyalty (21%). Reach audiences not found/hard to find elsewhere (42%). Provides an additional ecommerce channel (34%).

Customer loyalty 112

Customer loyalty eCommerce Advertisers Advertising 112

Search Engine Land

MAY 10, 2023

How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors , this report shows us which providers matter most. Let’s dive into it.

Management 93

Management B2C Customer loyalty Promotion 93

Spiralytics

APRIL 23, 2023

billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023. Top Digital Marketing Trends in 2023 1. However, with 5.16

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Martech

FEBRUARY 8, 2023

The answer largely lies in building a relationship with your customers and earning their loyalty. However, implementing a strong customer loyalty program is a highly effective tool in the loyalty kit. What’s next in loyalty marketing? Emotions have the highest impact on loyalty, according to Capgemini.

Customer loyalty 105

Customer loyalty Retail Marketers Marketing 105

Sprout Social

JANUARY 30, 2023

When your business goes online, you’re dealing with thousands of potential customers at any given moment. Mastering a 1:1 feel, even when you’re operating 1:many, is crucial for customer loyalty. Another 71% are looking to revamp their customer journey this year.

Customer 141

Customer Branding Shoppers Customer loyalty 141

OnDemand CMO

JANUARY 20, 2023

Here are 3 content marketing trends for 2023 to keep in mind. Some other highly voted reasons are: Engagement (59%) Lead generation (58%) Brand awareness (57%) Conversion (49%) For these and many other reasons, interactive content will continue to be a major trend in 2023 and beyond simply because humans crave interaction.

Market Trends 52

Market Trends Content Marketing Customer loyalty CMO 52

Welcome Software

OCTOBER 25, 2024

Highlight the problems they'll face without your solution Use comparison tables to showcase what they're missing Tell stories and testimonials of successful customers who made the leap Example : When analyzing their pricing page design, Basecamp found that displaying annual plans more prominently led to a 14% increase in conversions to paid plans.

Price 52

Price Shoppers Customer loyalty Customer Journey 52

Sprout Social

AUGUST 22, 2023

Faced with higher customer expectations, dwindling customer loyalty and stiffer competition, executives need to place as much emphasis on investing in brand marketing as they do with its performance-based counterpart. But it’s safe to say these tactics won’t generate the same type of measurable returns as they once did.

Performance Marketing 98

Performance Marketing Branding Customer loyalty User-Generated 98

Martech

MAY 14, 2024

In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI. At the end of the day, branding is designed to grow customer loyalty, increase consideration, and lower the cost of acquisition and these brand metrics have a direct path to core profitability metrics.

Marketers 119

Marketers Marketing Finance Customer loyalty 119

Hubspot Marketing

SEPTEMBER 26, 2023

HubSpot examples: When Is the Best Time to Post on Instagram in 2023? Cheat Sheet] Top Shopping Trends of 2023 & How They've Changed [New Data] Research Finds Customer Loyalty Isn't What It Used to Be [2023 Data] Email Signature Essentials: Key Statistics to Know for 2023 Which Social Media Channels Are Gaining and Losing Steam?

Entertainment 111

Entertainment Marketers Marketing Customer loyalty 111