Remove 2023 Remove Customer loyalty Remove Key Performance Indicator
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5 Reasons Why Messaging Should Be Part of Your Social Media Strategy

Hootsuite

More than 60% of all customer service engagements will be delivered via digital and self-serve channels (like social messaging, chat apps, and live chat) by 2023, according to Gartner. Create ‘wow’ moments that boost customer loyalty and retention.

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Rethinking the influencer-brand relationship

Sprout Social

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one type of content consumers don’t see enough of from brands on social.

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Why Social Messaging is the Key to an Unbeatable CSAT Score

Hootsuite

Brands with unhappy customers don’t last long. Your customers’ perceptions of your company affect everything from brand reputation and customer loyalty to your bottom line. That’s why measuring and reporting on customer satisfaction (CSAT) is a must. If they’re happy, do more of what’s making them feel that way.

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Decoding corporate communications: Functions, goals and skills

Sprout Social

These audiences commonly include customers, prospects, employees and investors. An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. They also give out awards to the top-performing employees and partners. Some companies, like QAD Inc.,

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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

is ranked #2 on the Fortune Best Workplaces in Chicago™ 2023 SM List”, NER identifies and categorizes Sprout Social as a business, Fortune Best Workplaces as an award category, Chicago as a location in the US and 2023 as a calendar year. For example, in the sentence “Sprout Social, Inc. What are the business benefits of NER?

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Marketing 101: The Ultimate Guide for Beginners

Hubspot Marketing

Or enhance customer loyalty? These are known as key performance indicators (KPIs). Before you can build a marketing strategy, you first need to set clear goals. What does your business want to accomplish? Are you aiming to increase brand awareness? Generate leads?

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Content Curation vs. Creation: Finding the Right Balance

Scoop.it!

The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Look at this example, where Starbucks shares a Vogue article with followers to help promote the 2023 Met Gala, of which the company was the exclusive coffee sponsor.