Remove 2023 Remove Customer loyalty Remove Millennials
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8 Data-Backed Recommendations for Social Media Marketers in 2023 [Insights from 1,000+ Professionals]

Hubspot Marketing

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Here, let's explore the 8 top data-backed recommendations for social media marketers to leverage in 2023 to continue to grow their audiences, increase customer loyalty and engagement, and achieve higher ROI.

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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

This richer insight allows brands to strengthen customer loyalty by responding to real-time shifts in sentiment and crafting marketing that resonates on a more personal and emotional level. Today, consumers expect brands not only to capture sentiment from text but also to grasp the emotional nuances in multimedia content.

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‘Tis the season for scrolling: 89% of consumers say social media influences their holiday shopping

Sprout Social

A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. This figure spikes even higher among younger consumers, with 78% of Gen Z and 70% of Millennials showing a readiness to invest in products that have captured the social spotlight.

Gen Z 114
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Shining a light on the missing menopause market

SmartBrief - Marketing

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

Health 93
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A guide to choosing the most effective social media networks for your brand

Sprout Social

Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. Consumers across all ages are also likely to turn to Facebook for social media customer service. Threads In 2023, Meta launched Threads , which quickly became the fastest app to reach 100 million users.

Gen Z 112
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How to Use Social Media for Market Research

Hootsuite

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in. I bailed on Netflix 6 months ago as I do every year.

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Digital Marketing Trends for 2023

Spiralytics

billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023. Top Digital Marketing Trends in 2023 1. However, with 5.16