Marketing Insider Group

JANUARY 24, 2023

By talking to customers, asking them questions, researching online, and observing our competition, you can gain a lot of insight on the questions and concerns of your readers. Promote Your Content Consistently Promoting your content consistently is just as important as creating it.

Copywriting 134

Copywriting User-Generated Traditional Marketing Customer loyalty 134

AWeber

DECEMBER 21, 2022

No matter what you sell, or how you want to promote your work, at least a few of these New Year's marketing campaigns can work for you. Survey your customers. Whether delivered via blog post or newsletter, your 2022 highlights are sure to be popular — and you can pair them with a year-end promotion to help drive sales.

Customer loyalty 116

Customer loyalty Fashion eBook Marketers 116

Set Up

NOVEMBER 26, 2024

The Growing Temptation of Online Shopping In 2023, the National Retail Federation reported that “59 million consumers shopped in stores on the Saturday after Thanksgiving, down almost 7% from 63.4 Instead, they are expecting customized, personal, and speedy virtual shopping experiences. million last year.”

Transform 59

Transform Retail Shoppers Price 59

DIY Marketers

JULY 11, 2023

Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. But what’s behind this trend, and how can businesses harness the power of text messaging to connect with customers in meaningful ways? Don’t do it!

Promotion 89

Promotion Customer Customer loyalty Law 89

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 144

Influencer Marketing Affiliate Marketing Marketers Marketing 144

Sprout Social

APRIL 8, 2025

A 2023 study also found that roughly one-third of luxury shoppers on Pinterest make more than US$100K annually. Consistent messaging across social media accounts builds brand recognition, conveys authenticity and fosters customer loyalty. Pinterest also accesses some of the worlds highest earners.

Shoppers 62

Shoppers Customer loyalty Analytics Branding 62

Use Insider

JUNE 2, 2023

Let’s walk through the key strategies and takeaways from the webinar to help you improve your customer loyalty and build a compelling customer journey that keeps them returning to your brand. Pre-size selection (using data from previous actions on the site to autofill a customer’s clothing sizes).

Customer loyalty 52

Customer loyalty Fashion Customer Shoppers 52

Martech

JUNE 22, 2023

In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. Again, the answer lies in customer loyalty. Will loyalty enter the metaverse? 64%), the U.K. (59%)

Gen Z 106

Gen Z Customer loyalty Transform Shoppers 106

Sprout Social

JANUARY 24, 2024

Influencer-brand partnerships leverage the social proof of content creators and/or influencers to promote sales and build brand awareness. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

Branding 130

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 130

Rock Content

SEPTEMBER 11, 2023

In 2023 and beyond, a solid digital marketing campaign that contributes to outstanding customer experience is a must. NPS stands for “net promoter score.” First developed by Bain and Company in 2003, it’s a highly respected metric for measuring customer experience and the gold standard to beat in many marketing circles.

Customer loyalty 52

Customer loyalty Customer Shipping Promotion 52

Martech

MAY 14, 2024

In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI. For most marketing functions there are two primary roadblocks to effective internal promotion and to developing ROI measures that the CFO and CEO can buy into. This does not have to be the case.

Marketers 119

Marketers Marketing Finance Customer loyalty 119

Marketing Insider Group

AUGUST 1, 2023

This could mean: Improving your product Offering better customer service Listening to your customers and taking their feedback to heart The most important thing is to understand your customers’ needs and find ways to help them succeed. So, if 70% of respondents are promoters and 10% are detractors, your NPS is 70-10 = 60.

Whitepaper 98

Whitepaper Thought Leadership Promotion Customer loyalty 98

Martech

MAY 10, 2023

How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors , this report shows us which providers matter most. Let’s dive into it.

Management 101

Management B2C Customer loyalty Customer 101

Search Engine Land

MAY 10, 2023

How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors , this report shows us which providers matter most. Let’s dive into it.

Management 93

Management B2C Customer loyalty Promotion 93

Martech

FEBRUARY 8, 2023

The answer largely lies in building a relationship with your customers and earning their loyalty. However, implementing a strong customer loyalty program is a highly effective tool in the loyalty kit. Starbucks’s loyalty marketing program — explained in detail here — is a great example of omnichannel.

Customer loyalty 104

Customer loyalty Retail Marketers Marketing 104

Spiralytics

APRIL 23, 2023

billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023. Top Digital Marketing Trends in 2023 1. However, with 5.16

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Sprout Social

MARCH 9, 2023

These audiences commonly include customers, prospects, employees and investors. An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. This aims to promote brand awareness and increase sales. What is the function of corporate communication?

Communications 127

Communications PR Key Performance Indicator Thought Leadership 127

Hubspot Marketing

APRIL 10, 2023

In a recent Glimpse survey I ran for the HubSpot Blog, 78% of marketers said they were already facing one of the biggest lemons of 2023 -- recession. Sharing and interacting with UGC on your official page will deepen connections with your customers and incentivize others to share their stories too. Keep growing your audience.

Shoppers 126

Shoppers Marketers Marketing Customer loyalty 126

Rock Content

MARCH 28, 2023

As 2023 goes by, businesses across various industries are vying for the attention of an increasingly discerning and demanding consumer base. A top-notch branding strategy can help businesses stand out from the crowd, build customer loyalty, and drive revenue growth. So get your notepad open and hop in with me!

Branding 97

Branding Global Marketing Fashion Whitepaper 97

Hubspot Marketing

JULY 28, 2023

This puts you in a great position to build relationships, promote your products, and share offers. Or enhance customer loyalty? Decide your marketing mix In a nutshell, marketing is about promoting the right product to the right audience at the right price and time. Looking to bulk up your email list? Generate leads?

Price 98

Price Marketing Mix Key Performance Indicator User-Generated 98

Hubspot Marketing

APRIL 14, 2023

Include key messages and slogans and choose the best media channels for promotions." Which segment has the biggest opportunity for our [company, group, organization, business]?" "What are 10 main points that are crucial to marketers trying to acquire new customers?" Write a promotional LinkedIn post about [product or service]."

Marketers 145

Marketers Marketing Analytics Influencer Marketing 145

Power Digital Marketing

DECEMBER 14, 2022

market, and if the historic data is anything to go by, 2023 will be even bigger. To help you see what optimized affiliations can bring in 2023 and beyond, we’ve put together this list of six affiliate marketing strategies. The affiliate partner promotes your product to their supporters, and you acquire some new leads.

Affiliate Marketing 52

Affiliate Marketing Marketing Strategy Marketers Marketing 52

Marketing Insider Group

DECEMBER 6, 2022

To gain a lifelong customer, a business has to embrace customer delight ideas. Your company can only live off of short-term customers for so long — to thrive, it needs lifelong buyers who deliver consistent sales. Winning customers’ loyalty takes persistence, though. The Way to Listen to Your Customers.

Customer 144

Customer Shipping Customer loyalty Product 144

Use Insider

JANUARY 2, 2023

Improved customer loyalty Personalization leads to higher conversions and happier customers, which results in increased brand loyalty. Martes Sport wanted to create personalized onsite engagement and promote easier product discovery. It’s 2023, and your customer is hungry. uplift in clicks and a 6.6%

Customer loyalty 52

Customer loyalty Transform Manufacturing Product 52

Sachs Marketing Group

JULY 18, 2023

By building an email list, you’re investing in a lifelong business asset that boosts customer loyalty, enhances your marketing ROI, and facilitates a personalized customer journey, leading to increased sales and business growth. Here’s why building an email list is important in 2023. What is an Email List?

Email Marketing 52

Email Marketing Law Communications Customer loyalty 52

Search Engine Land

JUNE 22, 2023

In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. Again, the answer lies in customer loyalty. Will loyalty enter the metaverse? 64%), the U.K. (59%)

Gen Z 63

Gen Z Customer loyalty Transform Shoppers 63

Martech

MAY 27, 2022

Advertising is that mechanism that fills the gap between your brand and potential customers. Customer retention : Since customer acquisition cost is often cited to be 5x the cost of customer retention, it is wise to increase your focus on building customer loyalty. Source: Taylor Peterson.

Advertisers 114

Advertisers Advertising Transform Customer Acquisition 114

Hootsuite

SEPTEMBER 14, 2023

The goal, overall, is to build both the engagement rate and your customer loyalty. (No For more details on salaries in the social media marketing industry, including salaries for community management roles, download our Social Media Career Report for 2023. No pressure.) Are you paid enough?

Management 115

Management Health Communications Social Media Marketing 115

Exposure Ninja

JULY 5, 2023

We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Become a social (media) butterfly: Engage with your customers on social media by responding to their comments, sharing their posts, and celebrating their achievements.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Hootsuite

MARCH 2, 2022

Gartner predicts that more than 60% of all customer service engagements will be resolved through digital or self-serve channels like social messaging and chat by 2023. 60% of Internet users say bad customer service is a concern when making a purchase online. Only 20% should directly promote your business.

Social Media Marketing 119

Social Media Marketing Retail Branding Shoppers 119

Scoop.it!

FEBRUARY 1, 2024

The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Look at this example, where Starbucks shares a Vogue article with followers to help promote the 2023 Met Gala, of which the company was the exclusive coffee sponsor.

Key Performance Indicator 105

Key Performance Indicator Digital Marketing Analytics Customer loyalty 105

Use Insider

FEBRUARY 17, 2023

For instance, Adidas used our segmentation capabilities to show targeted promotional offers to different customer segments. To do so, they used Insider’s: AI-powered Smart Recommendations and push notifications to promote the right products to each customer, based on individual and segment-wide data.

eCommerce 52

eCommerce Price B2C Customer Journey 52

Marketing Insider Group

FEBRUARY 5, 2024

Wyzowl) In 2023, online videos accounted for 82.5% Wyzowl) 72% of customers would rather watch a video than read about a product (Gitnux) Image Source: Gitnux Websites with video content are 53x more likely to rank on page one of Google SERPs. Statista) 49% of consumers prefer to receive weekly promotional emails from favorite brands.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Use Insider

MARCH 10, 2025

The company went public in 2023, after becoming the recommended email solution partner for Shopify Plus and acquiring Napkin (a tool for building and deploying APIs). Customer loyalty. As a result, you can deliver relevant information and promotions to each customer based on their needs, preferences, and interests.

CRM 52

CRM Customer Journey eCommerce Price 52

Use Insider

JULY 31, 2023

By analyzing customer data and behavior, NocNoc can create personalized promotions tailored to each customer. This not only increases the likelihood of a purchase, but it also helps to build customer loyalty. This is why sending the same messages to multiple users is so often ineffective.

Customer loyalty 52

Customer loyalty Customer Acquisition CRM eCommerce 52

Search Engine Land

JUNE 27, 2024

Whether you’re promoting pharmaceuticals, financial services, adult content or other regulated industries, advertising – especially on Google Ads – requires a balance of creativity, compliance and ethical consideration. Google Ads remains one of the most powerful platforms for reaching potential customers. Weapons and explosives.

Pharmaceutical 93

Pharmaceutical Law Advertising Advertisers 93

Customers.ai

DECEMBER 29, 2023

Check out this chart from Yotpo based on their study “ The State of Customer Loyalty & Retention 2023 ”: It seems the real question here is, what wouldn’t brand-loyal customers do?!? While brand loyalty is something everyone wants, it’s not easy to get. It’s something all brands dream of. Don’t believe me?

Customer 79

Customer Transform Customer loyalty Outbound Marketing 79