Remove 2023 Remove Customer Marketing Remove Marketing Automation Platform
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How AI’s ‘describe and done’ can revolutionize your work

Martech

Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs). To explore this, we’ll walk through a hands-on test with Zapier, one of the leading workflow platforms.

CRM 112
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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. networked devices per capita, according to the Cisco Annual Internet Report, 2018-2023.

Health 120
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Get your front row seat for the race to be the B2B revenue platform of record

Martech

Developed well over a decade ago, marketing automation platforms (MAPs) have been the system to help marketers generate leads to support sales. CRM has been the default system to manage customers and customer data, primarily with the lens of an internal sales process and management.

CRM 112