Martech

MAY 31, 2023

In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow. April 2023 state of B2B digital.

Digital Marketing 121

Digital Marketing B2C CMO Marketers 121

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Jeff Bullas

FEBRUARY 27, 2023

When you’re crafting your digital marketing toolkit , you might be wondering how to get more followers on Instagram. Automate your Instagram growth Growing your following on Instagram doesn’t have to be difficult, especially in 2023. Explore Instagram reels Reels are going to continue to grow in popularity throughout 2023.

User-Generated 224

User-Generated Analytics Social Media Marketing Branding 224

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023.

Advertisers 118

Advertisers Advertising Retail eCommerce 118

The CMO Survey

APRIL 1, 2025

In this constrained environment, marketing budgets grew just 3.3% in Fall 2024), with digital marketing spending up 7.3% (down from 11.1%). Despite slower growth rates, marketing budgets now represent 9.4% Looking ahead to 2026, marketing leaders forecast stronger budget growth: 8.9% of revenues and 11.4%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Jeff Bullas

MARCH 1, 2023

With this tool, you’ll be able to manage a variety of aspects of your social media and digital marketing, all from one place. The post The 15 Best Hashtag Generator Tools For Smart Social Media Marketers [2023 Update] appeared first on Jeffbullas's Blog.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Aspiration Marketing

MARCH 14, 2023

Search Engine Optimization (SEO) is critical to any digital marketing strategy. With most consumers turning to search engines like Google to find products and services online, having a solid SEO strategy is essential for businesses looking to increase their online visibility and drive traffic to their websites.

SEO 246

SEO Digital Marketing Marketing Strategy Product 246

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Transform 114

Transform Digital Marketing Content Marketing Marketers 114

Martech

AUGUST 14, 2024

If Google is broken up, it will undoubtedly have a big impact on digital marketing. The big question for marketers will be how much it will impact SEO and ad strategies, but let’s not get ahead of ourselves just yet. billion in advertising in 2023. Other options. What about YouTube? Processing. The post Report: U.S.

Law 116

Law Advertising Advertisers SEO 116

Martech

OCTOBER 16, 2024

Beyond software, Semrush understands the value of investing in content and education for marketers. In recent years, the company also acquired Backlinko in 2022, Traffic Think Tank in 2023 and Ryte and Exploding Topics earlier in 2024.

Law 129

Law Education Digital Marketing SEO 129

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.

Transform 131

Transform User-Generated SEO Law 131

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. The post Top 3 priorities for your 2023 B2B marketing strategy appeared first on MarTech.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

AWeber

DECEMBER 19, 2022

We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media. AMP for email.

Market Trends 138

Market Trends Email Marketing CMO Marketers 138

Content Marketing Institute

JANUARY 3, 2023

Expect SEO in 2023 to be more nuanced than ever. And paying extra attention to these eight areas will help your content remain (or become) a digital marketing powerhouse. Creating helpful content remains the best SEO strategy. Continue reading →

SEO 145

SEO Content Marketing Digital Marketing Marketers 145

Search Engine Land

AUGUST 12, 2024

By the numbers: Average click-through rate for lead campaigns: 2.53% (up from 2.50% in 2023) Average cost per click for lead campaigns: $1.88 (down from $1.92) Average conversion rate for lead campaigns: 8.78% (up from 8.25%) Average cost per lead: $21.98 (down from $23.10) Why we care.

Advertisers 94

Advertisers Advertising Price SEO 94

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Econsultancy

JANUARY 30, 2023

The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023?

Digital Trends 141

Digital Trends Pharmaceutical Transform Influencer Marketing 141

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketers 27

The CMO Survey

APRIL 24, 2024

Marketing Spending Marketing budget as a percentage of company budget is 10.2%, continuing its downward trend from a high of 13.8% In contrast, marketing budget as a percent of company revenues increased to 10.1%, up from 9.2 % in Fall 2023. Marketers anticipate social media spending will increase from 11% to 12.2%

New Technology 289

New Technology CMO B2C Marketers 289

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Exposure Ninja

APRIL 17, 2023

At the start of 2023, we surveyed 97 small to medium-sized businesses to find out how they’re feeling about digital marketing — what their priorities are, what’s been working for them, what hasn’t been so successful, what they think about AI marketing, shoppable video platforms and more.

Digital Marketing 130

Digital Marketing Marketers Marketing User-Generated 130

Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

Transform 129

Transform Non-Profit Health SEO 129

Hubspot Marketing

JANUARY 13, 2023

Use these nonprofit marketing statistics to inform your marketing strategy and maximize your budget in 2023 and beyond. Why Marketing Matters for Nonprofits. Nonprofit Marketing Trends. Which Nonprofit Marketing Channels Generate Results. Table of Contents. Nonprofit Social Media Statistics.

Gen Z 143

Gen Z User-Generated Millennials Marketers 143

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Hubspot) 91% of brands incorporate video as a marketing tool.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

MARCH 27, 2023

This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry. Top skills marketing leaders look for when hiring Up to 57% of marketing leaders prioritize analytics experience when hiring new talent, according to the State of Marketing 2023 report.

Digital Marketing 25

Digital Marketing PR Analytics Copywriting 25

Martech

OCTOBER 1, 2024

This is good news for retailers with a solid digital marketing strategy. This is a 7% increase over 2023. This represents a 8.4% increase over last year’s holiday season, significantly higher than last year’s 4.9% year-over-year growth. Why we care. This means mobile will have a 53.2% Cyber Week. billion in U.S.

Gen Z 118

Gen Z Shoppers Retail Price 118

Martech

JULY 26, 2024

For example, will fewer 55+ year olds tweak their privacy settings, and therefore will marketing to this age group using cookies be much easier than marketing to <35s who may be more likely to utilize it? Digital marketer Brett Bodofsky wondered whether similar audiences might come back now.

Non-Profit 127

Non-Profit Advertisers Advertising Digital Marketing 127

Martech

NOVEMBER 9, 2023

The 2023 Marketing Data Impact Report from Anteriad surveyed over 300 marketers to uncover which tactics are delivering results when it comes to targeting, converting, and proving marketing’s value. Visit Digital Marketing Depot to download the 2023 Marketing Data Impact Report.

Digital Marketing 112

Digital Marketing Marketers Marketing Management 112

Hootsuite

MARCH 9, 2023

If you pass the Digital Marketing Associate exam? Then you would have a Meta Certified Digital Marketing Associate certification. 2023 Guide] appeared first on Social Media Marketing & Management Dashboard. You get Facebook Blueprint certification once you complete one of the exams.

Social Media Marketing 145

Social Media Marketing Customer Journey Digital Marketing Advertising 145

Martech

SEPTEMBER 24, 2024

But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution. The cornerstone of that solution is email marketing. The average marketing budget is 7.7% ” Dig deeper: The email marketer’s guide to effective marketing automation 3.

CMO 126

CMO Email Marketing Influencer Marketing Promotion 126

Adams & Knight Marketing

JANUARY 11, 2023

Little brings great experience from Outfront Media, where he was instrumental in the planning and execution of out-of-home and digital marketing campaigns. “They each bring fresh perspectives and great expertise that will further strengthen our agency’s capabilities and help our client’s reach their marketing goals.”

PR 246

PR Digital Marketing Education Management 246

Martech

JANUARY 9, 2025

Dig deeper: Salesforce Agentforce: What you need to know While 2023 and 2024 [was for] realizing the initial benefits of AI in customer experience, 2025 will be the year where we really start to see the profound impact it will have, said Jay Patel, SVP & GM, Webex Customer Experience Solutions, Cisco.

Customer loyalty 128

Customer loyalty CMO Retail Customer Journey 128

Search Engine Land

MAY 30, 2023

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Explore what this means for optimizing the company’s digital marketing strategy. How should B2B marketers use GA4?

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Martech

JULY 25, 2024

In 2023, the average B2B buyer group consists of a bit more than nine members, per 6sense’s estimates. By structuring your digital marketing strategy around that sole buyer, you’re cutting your brand out of the key research phases and missing the opportunity to get your brand into the vendor evaluation phase.

CRM 131

CRM User-Generated CMO Traditional Marketing 131

Martech

AUGUST 8, 2024

average above target in 2023. Marketers are already interacting with the deft and care of a personal shopper. AI enabling the Position-Less Marketer By streamlining, automating and elevating so many marketing tasks, AI has paved the way for Position-less Marketers. Embrace versatility with a diverse skill set.

Shoppers 116

Shoppers Shipping Retail Communications 116

Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. Consent Mode is the solution proposed by Google to continue providing valuable insights in a privacy-first digital world.

Law 121

Law Analytics Advertising Advertisers 121

Search Engine Land

JANUARY 20, 2023

For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. SEO metrics are data sets that help determine the success of SEO’s role in digital marketing campaigns. What are SEO metrics? And remember to be natural when doing so.)

SEO 115

SEO User-Generated Analytics eCommerce 115