Remove 2023 Remove Digital Marketing Remove New Markets
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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

Marketing leaders identify demonstrating impact on financial outcomes as their primary challenge, with securing cross-functional support for new marketing investments emerging as a fast-growing concern (24% increase over two years). In this constrained environment, marketing budgets grew just 3.3% of revenues and 11.4%

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How To Keep Up With Marketing Trends In 2023? 5 Tips For Digital Marketers

Digital Marketer

Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% The market is expected to reach $786.2 This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023.

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Should You Get Facebook Blueprint Certified? [2023 Guide]

Hootsuite

For those looking to learn If you just want to understand how Meta platform marketing works, free Meta Blueprint courses are a great way to build your expertise. People in this category can range from new marketers to industry professionals looking to hone their skills to business owners who want to use Meta platforms for their brands.

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3 PPC marketing trends to keep a pulse on in 2023

Search Engine Land

As we begin 2023, it’s a good time to reflect on the macro-level trends we’ve observed last year. Here are a few trends that I believe have some staying power and should be considered as you build out your 2023 search marketing strategies. That said, I think many digital marketers are already feeling the impact.

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As Canva targets enterprises, it risks losing SMBs due to higher prices

Martech

Rachel Hornstein owns a digital marketing agency, Hornstein Digital, with many SMB clients. Charging into a new market Canva’s recent introduction of Work Kits and native adtech apps is the latest step in serving enterprises. Simplicity now costs more Not all customers are convinced.

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The Future of Financial Marketing: AI, Fintech Innovations + Digital Transformation in 2025

Set Up

AI is no longer a future trendits the present and the foundation of marketing innovation in financial services. According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027.

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The Future of Financial Marketing: AI, Fintech Innovations + Digital Transformation in 2025

Set Up

AI is no longer a future trendits the present and the foundation of marketing innovation in financial services. According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027.