Marketing Insider Group

JANUARY 30, 2023

In my last company, the webinar we did on “top ten considerations for 2023” with a fantastic internal SME and Craig Focardi , Banking Analyst and Principal at Celent , was a total home run over the fence (a spectacular penalty kick to win the world cup for the rest of the world).

Thought Leadership 119

Thought Leadership Transform eBook Analytics 119

AWeber

DECEMBER 21, 2022

You provided a ton of value to your audience this year — whether in your newsletters, on social media, through creating new products, or with educational resources like ebooks and videos. Educators could offer a 4-week 2023 planning challenge. You have goals for 2023 — just like your audience. Highlight the best of 2022.

Customer loyalty 119

Customer loyalty Fashion eBook Marketing 119

Hubspot Marketing

MAY 9, 2023

Repurpose an ebook into a series of [number] blog posts using this pre-existing text: [insert old e-book content]. Generate ideas for updating an outdated infographic on [topic] for 2023. Turn a webinar into a podcast episode using this pre-existing transcript: [insert old webinar transcript].

Whitepaper 140

Whitepaper Transform Promotion Marketing 140

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Short-form video has the highest ROI of any of the marketing trends, and 90% of marketers already using it planned to maintain or increase their investment in 2023.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Rock Content

MARCH 15, 2023

Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global. We went through the whole guide and brought 9 major insights according to the chapters of the ebook. Have you been using them all? See you there!

Global Marketing 98

Global Marketing eBook Marketing Marketers 98

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. 20 minute read Landing page optimization 101 landing page optimization tips October 20, 2023. 14 minute read Landing page examples 40 best landing page examples of 2024 (for your swipe file) September 7, 2023. March 14, 2024. March 14, 2024.

Price 111

Price User-Generated Copywriting Analytics 111

Sprout Social

NOVEMBER 4, 2024

According to the 2024 Content Benchmarks Report , brands published 10 posts per day across social networks in 2023. For example, a three-minute video based on an eBook may work well for YouTube, but is likely too long for X (formerly Twitter). When you repurpose content for social media, you double down on key brand messaging.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Marketing Insider Group

AUGUST 29, 2023

In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line. Ebooks and whitepapers. The post 11 Real Social Media Trends for 2023: What Insiders Won’t Tell You appeared first on Marketing Insider Group.

User-Generated 118

User-Generated Entertainment Whitepaper Industry Insights 118

Rock Content

MAY 17, 2023

In the first few months of 2023 Artificial Intelligence brought lots of new possibilities and challenges to professionals around the globe. In order to provide richer valuable information regarding the recent marketing trends, Hubspot partnered up with Rock Content , Litmus and Wistia to develop The State of Marketing Report 2023.

Marketing 98

Marketing Marketers eBook Education 98

Hootsuite

MAY 9, 2023

Think ebooks, white papers, webinars, and any how-to content you’ve created. Free 30-Day Trial The post Content Distribution Done Right: Tips and Tricks for 2023 appeared first on Social Media Marketing & Management Dashboard. Email drip campaigns can be an incredibly effective form of advertising. Educational content.

Whitepaper 120

Whitepaper Key Performance Indicator Food Influencer Marketing 120

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Craft a compelling call-to-action for our new eBook on [topic].

User-Generated 125

User-Generated Social Media Marketing Promotion Transform 125

Hubspot Marketing

MAY 29, 2023

And to help understand, we pulled data from HubSpot's own State of AI survey data to find out the top types of AI-generated content in marketing for 2023. Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks. The following are statistics drawn from 1350+ U.S.

Whitepaper 139

Whitepaper eBook User-Generated Marketing 139

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. The Rise of Video Content Today’s content comes in many forms, including blog posts, white papers, case studies, eBooks, newsletters, and other written collateral.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Hubspot Marketing

JANUARY 20, 2023

HubSpot research found that influencer marketing will continue to grow in 2023 , reaching its highest ROI thus far. Training can come in the form of ebooks, blog posts, or webinars. HubSpot research found that the use of video will grow significantly in 2023. Compile an ebook of relevant information.

eBook 143

eBook CRM User-Generated Marketing 143

Digital Marketer

NOVEMBER 17, 2022

These are the most important content types for 2023. billion by 2023. However, there is a ton of content types, I listed some of them here: Email Newsletters Webinars Podcasts eBooks Downloadable Guides Tools and more. The post The 5 Effective Digital Marketing Strategies to Try In 2023 appeared first on DigitalMarketer.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. According to the 2024 B2B Marketing Mix Report , nearly half (48%) of all surveyed businesses intend to increase their budget in 2024 compared to 2023. USC Dornsife College of Letters, Arts and Science, November 17, 2023.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Martech

JUNE 17, 2024

After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024’s critical holiday shopping season. Read on for three tactics to consider or download the ebook here. of website visits were on mobile.

Shoppers 107

Shoppers Shipping eBook eCommerce 107

Calvyn Lee Blog

FEBRUARY 20, 2024

That’s why we’ve prepared this in-depth ebook covering over 120 marketing and online advertising trends and predictions for 2024. In 2023, we saw an exponential rise of generative AI tools like ChatGPT, Bing Chat, and Google Bard. Knowing and anticipating future marketing trends is crucial for developing an effective strategy.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. B2B customers are exceptionally savvy and can spot sponsored content a mile away. Speaking engagements are back with a bang.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Hubspot Marketing

MAY 8, 2023

In this blog post, we'll highlight the top challenges marketers face in understanding audiences from HubSpot's very own 2023 State of Marketing Report to provide data-driven tips for overcoming them. Marketers must stay in touch with evolving customer behavior and preferences to ensure their campaigns resonate with their customers.

Market Research 143

Market Research Gen Z Key Performance Indicator Millennials 143

Vertical Response

FEBRUARY 20, 2023

If you want to learn how to create a campaign that will get results in 2023, read on for some tips. The post How To Create The Perfect Marketing Email in 2023 appeared first on VerticalResponse. As we close out 2020, it’s time to start thinking about how to set your marketing up for success in the coming year.

Marketing 69

Marketing Marketers eBook Email Marketing 69

Marketing Insider Group

MARCH 2, 2023

Here are a few ideas: Incorporate calendars to facilitate easy appointment booking Service calculators to help potential customers find the right service and price point for their needs Reliable and accurate navigation menus on each page More stand-out buttons for email subscription, ebook downloads, social media accounts – you name it!

Whitepaper 110

Whitepaper eBook Fashion User-Generated 110

Hubspot Marketing

SEPTEMBER 27, 2023

And to help understand, we pulled data from HubSpot's own State of AI survey data to find out the top types of AI-generated content in marketing for 2023. Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks. The following are statistics drawn from 1350+ U.S.

Whitepaper 99

Whitepaper eBook User-Generated Marketing 99

Hootsuite

JANUARY 16, 2023

Top BookTok creators in 2023. Here are some of the biggest BookTok influencers on TikTok in 2023 who have helped spark a generation’s bookish revolution. book boyfriend WHO #kindlescribe #annotatingbooks #ebooks. abbysbooks comes in at number four on the top BookTok creators of 2023. Top BookTok books in 2023.

Entertainment 124

Entertainment eBook User-Generated Promotion 124

Digital Marketer

AUGUST 9, 2023

Here’s some examples of content marketing: Infographics Ebooks Checklists White papers Webinars Free trainings Content marketing helps to “pull” your ideal customer into your business so they know you’re an option as they look to solve different problems they have. Have question? Follow me on LinkedIn and DM me with questions!

Marketing Strategy 75

Marketing Strategy Whitepaper Fashion SEO 75

Martech

FEBRUARY 28, 2023

Download the free ebook here. That’s on the horizon for later in 2023. That was ten years ago, the original pioneers. I think it was really in the last five years that there have been more of us stepping into this and seeing it work in marketing. Q: Tell us more about your new venture, NavigateAgile.

eBook 114

eBook Management Communications Event Marketing 114

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. Ahrefs, SEMrush, etc.)

Influencer Marketing 130

Influencer Marketing User-Generated Key Performance Indicator Analytics 130

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Rock Content

JULY 6, 2023

So in this article I will cover this topic bringing data and insights from the State of Marketing Report 2023. According to the State of Marketing Report 2023, 52% of professionals don’t expect to have a higher marketing budget this year. With all that fresh up in our minds, let’s dig into the recent trends. What’s trending?

Marketing Plan 111

Marketing Plan SEO Gen Z User-Generated 111

Litmus

FEBRUARY 14, 2023

Get the ebook A brief history on AMP for email In February 2018, Google announced that support for AMP would would be coming to Gmail, providing marketers with the opportunity to add AMP-powered interactivity to their emails. Download our latest ebook for eight email marketing and design trends you should know.

Market Trends 95

Market Trends Email Marketing eBook Marketing 95

Exposure Ninja

APRIL 17, 2023

At the start of 2023, we surveyed 97 small to medium-sized businesses to find out how they’re feeling about digital marketing — what their priorities are, what’s been working for them, what hasn’t been so successful, what they think about AI marketing, shoppable video platforms and more. You’re welcome.

Digital Marketing 130

Digital Marketing Marketing Marketers User-Generated 130

Martech

JUNE 4, 2024

If you are spending money on your brand, — if you are focusing more on brand than generating MQLs directly from ebooks — it means that you are generating demand. And there was more than $100 million in ad spend, and we analyze half a billion in pipeline and $70 million in revenue from Q4 2023 and Q1 2024.

eBook 120

eBook User-Generated Education Whitepaper 120

Rock Content

SEPTEMBER 19, 2023

With that in mind, while the user interacts with an ebook, calculator, or infographic, we provide a personalized experience capturing the data we need. Another interesting point is that by doing these pages inside Ion, they can be optimized for SEO and designed in a way that engages and collects first-party data from visitors.

eBook 105

eBook Marketing Plan User-Generated Product 105

Hubspot Marketing

DECEMBER 21, 2023

SEMrush , 2023) There are an estimated 32 million bloggers in the U.S. DemandMetric ) Image Source After video and eBooks, blogging is the third most common content marketing strategy. Growth Badger , 2022) More than 50% of bloggers are between 21 to 35 years old. as of 2022. Statista ) Over 2 million blog posts are published daily.

B2C 113

B2C eBook Food Content Marketing 113

Hubspot Marketing

JANUARY 13, 2023

This can be an ebook , a course, or a template. HubSpot Ebook Templates. Content: While the download of a coupon shows an individual has a direct interest in your product or service, content (like an educational ebook or webinar) does not. An offer is content or something of value that's being "offered" on the landing page.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Hubspot Marketing

MARCH 12, 2024

The header text (“A new newsletter from the folks at Readwise containing the most highlighted content, exclusive ebooks, curated RSS feeds, and more”) is great, too, and outlines what subscribers like me can look forward to. The newsletter’s name, Wisereads, is a clever twist on the brand’s name that also makes sense.

Shipping 129

Shipping Fashion eBook Promotion 129