Martech

JULY 23, 2024

Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if they never get to the email inbox. Earlier this year, Google and Yahoo started enforcing new requirements for bulk email senders. in 2023 compared to 2020.

Price 117

Price Email Marketing eCommerce Place 117

Spiralytics

JANUARY 11, 2023

Well, that’s going to change this 2023. Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. The Ultimate Email Marketing Trends in 2023. The Ultimate Email Marketing Trends in 2023.

Market Trends 98

Market Trends Email Marketing 2023 Trends Marketing 98

Litmus

JANUARY 30, 2023

Welcome to This Month in Email—our new monthly series about the latest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in January 2023. Email marketing company CM Group revamps as Marigold. Mailchimp was hacked, again. Anything we missed?

Email Marketing 103

Email Marketing Finance Education Marketing 103

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

CMO 123

CMO Email Marketing Influencer Marketing Promotion 123

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. I also enjoy this exercise because I can frame three words for a broader audience — in this case, the email industry. In my company, we spent 2023 looking for AI tools we could use to help us in our business.

Email Marketing 134

Email Marketing Marketing Marketers Marketing Plan 134

Martech

SEPTEMBER 27, 2023

In a new report my company just published — “2023 Email Marketing & Research Report: A Look at the Market for the Future of the Channel” — we reveal how marketers at enterprise companies are using AI right now, what they think about it, and how it will affect the business world.

Email Marketing 126

Email Marketing Whitepaper Marketing Marketers 126

Litmus

MARCH 29, 2023

It’s everyone’s favorite time of the month—time for This Month in Email! In this issue, we’ll cover all the latest and greatest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in March 2023. This author believes in the power of the archive.

Email Marketing 94

Email Marketing Shoppers Marketing Marketers 94

Litmus

APRIL 25, 2023

Welcome back to This Month in Email—our monthly series on the latest happenings in the world of email marketing. Let’s dive into the biggest headlines shaping the email industry in April 2023. Subscribe The post This Month in Email: A Recap of Email Marketing News in April 2023 appeared first on Litmus.

Email Marketing 96

Email Marketing CRM Retail Marketing 96

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. The answer is a resounding “yes.” The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 136

Email Marketing Health Marketing Marketers 136

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Marketing Insider Group

APRIL 19, 2023

While a dozen might be overkill for your operation, take a look and uncover which marketing channels should remain top of mind in 2023. Key Takeaways: Focus on determining the blend of different marketing channels that are best for your circumstances.

Marketing 143

Marketing Marketers Education Communications 143

Martech

NOVEMBER 14, 2023

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. Fast-forward to October 2023. In one finding, 92% said AI would have a major impact on email marketing.

Marketing Plan 131

Marketing Plan Retail Email Marketing User-Generated 131

Marketing Insider Group

MAY 9, 2023

That’s why in this post, we’re covering the art of audience engagement, and sharing 11 of our favorite ways to crush audience engagement in 2023 and beyond! Email marketing metrics. For email campaigns , measure your engagement by tracking open rates, click-through rates, and conversion rates. What Is Audience Engagement?

Thought Leadership 131

Thought Leadership Customer loyalty Analytics User-Generated 131

Litmus

DECEMBER 26, 2023

And we’re back with the latest installment of This Month in Email, a roundup of all the latest happenings in the world of email marketing. What were the biggest headlines shaping the email industry in December? What does your email signature say about you? Read on (or jump ahead!) to find out.

Email Marketing 91

Email Marketing User-Generated Marketing Marketers 91

Litmus

AUGUST 31, 2023

Either way, top off your lattes (seasonal or otherwise) and pull up a chair—it’s time for the latest installment of your favorite email reads roundup. Let’s hop in and check out all the latest and greatest headlines in email in August 2023! Email Client Market Share News headlines Check your send domains!

Email Marketing 92

Email Marketing Food Marketing Marketers 92

Martech

OCTOBER 18, 2022

Digital marketing talent —especially those specializing in SEO, content, email marketing, and PPC— remains in top demand. If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital Marketing Salary Guide has you covered.

Digital Marketing 119

Digital Marketing Marketing Marketers SEO 119

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Will you increase your marketing budget?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

JANUARY 13, 2023

Use these nonprofit marketing statistics to inform your marketing strategy and maximize your budget in 2023 and beyond. Why Marketing Matters for Nonprofits. Nonprofit Marketing Trends. Which Nonprofit Marketing Channels Generate Results. Which Nonprofit Marketing Channels Generate Results.

Gen Z 143

Gen Z User-Generated Millennials Marketing 143

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

Market Trends 101

Market Trends Email Marketing Marketing Marketers 101

Neil Patel

DECEMBER 13, 2022

11% said they would maintain their SEO budget going into 2023. The number 1 response on why is because there wasn’t much flexibility with their overall marketing spend due to economic reasons. A staggering 98% said they would invest in AI tools in 2023. Email Marketing. Especially with earned media.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Litmus

JULY 18, 2023

And it’s no secret that email marketing offers a direct relationship with customers that want to hear from you and want help with gift inspiration. With inboxes being so crowded during this season, it might be beneficial to not concentrate your email marketing efforts around the holidays. appeared first on Litmus.

Shoppers 126

Shoppers Email Marketing Marketing Marketers 126

Zumvu

JANUARY 30, 2023

Every year, we see new trends entering the world of email marketing.

Email Marketing 98

Email Marketing Market Trends Marketing Marketers 98

Martech

DECEMBER 30, 2022

The advice I shared in 2022 can guide you through 2023. When I look back at all the columns I wrote this year for MarTech, one thing stands out: Most of them are designed to help you level up your email program. How to do email audits, review your tech stack and move to a new ESP. This rush to RFPs will continue in 2023.

Transform 23

Transform Marketing Marketers Retail 23

Martech

FEBRUARY 15, 2023

As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce.

Email Marketing 121

Email Marketing Transform eCommerce Customer Journey 121

Martech

OCTOBER 28, 2024

In 2023, 56% of millennials globally turned to generative AI tools, bypassing traditional search engines, to receive product or service recommendations that are not only personalized but also intuitive to their current context.

Market Trends 125

Market Trends Transform Customer loyalty Millennials 125

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program. We’ve made it easy to get informed in just four lessons.

Email Marketing 101

Email Marketing Law Marketing Marketers 101

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 106

Email Marketing Marketing Marketers Copywriting 106

Martech

DECEMBER 22, 2023

So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions.

Copywriting 106

Copywriting eCommerce Email Marketing Customer Journey 106

Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

Email Marketing 132

Email Marketing Price User-Generated Health 132

Martech

NOVEMBER 14, 2022

This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. So, instead of predicting, I’m going to look at what marketers should remember as they plan for 2023. But we’ll test the concept that email is still recession-proof. .

Transform 109

Transform Retail Marketing Marketers 109

Martech

DECEMBER 28, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. Learn smart ways to implement email automation. Business email address Subscribe Processing.

Outbound Marketing 115

Outbound Marketing Transform Customer Journey Marketing 115

Scoop.it!

JANUARY 24, 2023

emails will be sent and received per day in 2023. This goes to show that email will continue to be the most popular communication channel as well as marketing platform. Despite the mushrooming of messaging apps, marketers love email as it is a permission-based channel and allows them to send personalized communications.

User-Generated 105

User-Generated Communications Email Marketing Customer 105

Litmus

JANUARY 17, 2023

Looking for inspiration to boost your 2023 email strategy ? Well, you’re in the right place—we‘ve put together the best personalized emails from 2022, created with Litmus Personalize ! In this special collection , there’s no shortage of ideas and inspiration you can implement into your 2023 email marketing strategy.

Customer loyalty 105

Customer loyalty CRM Email Marketing Place 105

Litmus

DECEMBER 15, 2023

Email marketers don’t wear many hats—they wear them all. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Here’s why.

Email Marketing 103

Email Marketing Marketing Strategy Marketing Marketers 103

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Sales Force: CMO

MARCH 21, 2025

When Jason Greenwood started at Delta Dental of Arizona (DDAZ) in early 2023, he had one goal: to modernize the companys marketing. The dental payer was sending simple batch and blast emails to its subscriber base, but Greenwood wanted to do more, specifically an integrated member experience with personalized journeys.

Health 85

Health Marketing Marketers Email Marketing 85