Hubspot Marketing

APRIL 23, 2025

Word-of-mouth: The strongest marketing tool people recommending your brand to friends, family, business partners, teammates, etc. UGC: Customer reviews, unboxing videos, testimonials, and any content created by real users. The marketing campaign for the Barbie movie, released in 2023, became a standout example of earned media success.

PR 97

PR User-Generated Transform Thought Leadership 97

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. The answer is a resounding “yes.” The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Hubspot Marketing

JANUARY 13, 2023

Use these nonprofit marketing statistics to inform your marketing strategy and maximize your budget in 2023 and beyond. Why Marketing Matters for Nonprofits. Nonprofit Marketing Trends. Which Nonprofit Marketing Channels Generate Results. Why Marketing Matters for Nonprofit. Table of Contents.

Gen Z 143

Gen Z User-Generated Millennials Marketing 143

Buffer Marketing

JANUARY 7, 2025

The shift to AI-powered marketing has been dramatic. According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch.

Price 118

Price Thought Leadership Transform User-Generated 118

Martech

NOVEMBER 14, 2023

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. Fast-forward to October 2023.

Marketing Plan 135

Marketing Plan Retail Email Marketing User-Generated 135

Sprout Social

JANUARY 29, 2025

A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes. In other words, this collaboration between AI marketing and marketers isn’t about replacing humans.

Content Marketing 127

Content Marketing Transform User-Generated Marketing 127

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 85

Market Trends Email Marketing CMO Marketing 85

Litmus

FEBRUARY 28, 2023

Welcome back to This Month in Email—our new monthly series about the latest happenings around the world of email marketing. Read on for the biggest headlines shaping the email industry in February 2022. Microsoft Outlook users were flooded with spam due to broken email filters.

Email Marketing 94

Email Marketing User-Generated Marketing Marketers 94

Marketing Insider Group

MAY 9, 2023

That’s why in this post, we’re covering the art of audience engagement, and sharing 11 of our favorite ways to crush audience engagement in 2023 and beyond! As you establish your brand as a trusted source of information and solutions, you will see an increase in lead generation. Email marketing metrics. Increased sales.

Thought Leadership 131

Thought Leadership Customer loyalty Analytics User-Generated 131

Litmus

DECEMBER 26, 2023

And we’re back with the latest installment of This Month in Email, a roundup of all the latest happenings in the world of email marketing. What were the biggest headlines shaping the email industry in December? You’ll get an email reminder to renew. What does your email signature say about you?

Email Marketing 91

Email Marketing User-Generated Marketing Marketers 91

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 135

Email Marketing Health Marketing Marketers 135

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Sales conversion : Turning leads, trial users, or freemium users into paying customers. At this stage, the goal is to attract a wide audience and generate interest in your products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Will you increase your marketing budget?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

Email Marketing 131

Email Marketing Price User-Generated Health 131

Martech

NOVEMBER 7, 2023

Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools , marketers have had to stay nimble in 2023! Nowhere is this more evident than in the mysterious, often confounding world of email marketing. State of email workflows Want to skip the recap and get right to the data?

Email Marketing 113

Email Marketing User-Generated Place Product 113

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Backlinko

APRIL 7, 2025

According to Google, helpful content does the following: Provides trustworthy information backed by genuine expertise Delivers substantial value compared to competing results Demonstrates firsthand experience with the topic Creates a satisfying user experience Serves a purpose beyond just ranking in search Google uses a site-wide classifier.

User-Generated 95

User-Generated Health SEO Finance 95

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program. 2022 : Generative AI sees it’s biggest boom with the release of ChatGPT and DALL-E 2.

Email Marketing 101

Email Marketing Law Marketing Marketers 101

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. AI email marketing is the next frontier. With the sheer volume of emails flooding inboxes every day, it’s becoming increasingly difficult to stand out and make an impact. What is AI Email Marketing? Better results with less work!

Email Marketing 66

Email Marketing Marketing Marketers Transform 66

Search Engine Land

JANUARY 20, 2023

Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. What are SEO metrics?

SEO 115

SEO User-Generated Analytics eCommerce 115

Scoop.it!

JANUARY 24, 2023

emails will be sent and received per day in 2023. This goes to show that email will continue to be the most popular communication channel as well as marketing platform. Despite the mushrooming of messaging apps, marketers love email as it is a permission-based channel and allows them to send personalized communications.

User-Generated 105

User-Generated Communications Email Marketing Branding 105

Buffer Marketing

NOVEMBER 29, 2023

To understand how much changed, it’s important to reflect on the year, especially as the end of 2023 comes closer. In the spirit of reflection, I was inspired to look at some of the predictions from our Social Media Predictions for 2023 and check in on their success (or lack thereof). We predicted a lot of it but not all of it.

User-Generated 130

User-Generated Fashion Food Management 130

Hubspot Marketing

JANUARY 21, 2025

If you understand search intent and can answer your users questions, youre establishing your brand as an authority, setting yourself up for return visitors, and showing Google that you know your stuff. This gives me an idea of what users are looking for, and it will help me structure my article to make sure it delivers real value.

User-Generated 94

User-Generated Market Research SEO Email Marketing 94

Rock Content

MAY 29, 2023

It’s challenging to get people to open email marketing content , and even harder for them to click on a link. This tactic allows a user to feel that a particular communication was made especially for them, since the email brings what they need or want at that moment. Spoiler: even Artificial Intelligence can help.

Email Marketing 98

Email Marketing User-Generated Communications Marketing 98

Digital Marketer

SEPTEMBER 23, 2022

Businesses are extensively leveraging digital marketing to up their game. With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move into 2023. Let’s learn more about digital marketing and its successful trends. What Is Digital Marketing? Click here. Click Here.

Market Trends 89

Market Trends Digital Marketing Transform User-Generated 89

Hubspot Marketing

JULY 25, 2023

In this article, we will share valuable insights derived from the feedback of numerous participants and email signatures of thousands of users of the MySignature service in 2023. Top Email Signature Insights Let's look at the most basic statistics first and then get into the details. and 3.04% of users, respectively.

Real Estate 98

Real Estate Non-Profit Transform User-Generated 98

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 111

Content Marketing Real Estate User-Generated Marketing 111

Hubspot Marketing

NOVEMBER 14, 2023

By helping us generate and organize ideas, they can help both individual marketers, or teams who are always brainstorming. With features like virtual whiteboards, mind maps, and voting systems, today's brainstorming tools foster efficient idea generation and collaboration among team members, regardless of their physical location.

Price 129

Price User-Generated Marketing Marketers 129

Litmus

DECEMBER 13, 2024

Make it easy for subscribers to visually verify that the email in their inbox is indeed coming from your brand. Confidently navigate email privacy laws Stay up-to-date on the latest privacy regulations that will keep your email marketing compliant and safeguard your audience trust. Be transparent.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

Search Engine Land

NOVEMBER 7, 2023

Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools , marketers have had to stay nimble in 2023! Nowhere is this more evident than in the mysterious, often confounding world of email marketing. State of email workflows Want to skip the recap and get right to the data?

User-Generated 95

User-Generated Email Marketing Place Product 95

AWeber

NOVEMBER 1, 2022

Some of the YouTube actions include automatically sending emails with your new videos, creating transcriptions, generating SEO-friendly titles and descriptions, promoting videos on social media, and more. . AWeber is an email marketing tool that you can use to easily and automatically promote your new YouTube videos via email.

Promotion 133

Promotion User-Generated SEO Management 133

Hootsuite

MAY 9, 2023

Email marketing. Email marketing is both a channel and a type of content. Email drip campaigns can be an incredibly effective form of advertising. dollar invested in email marketing, brands earned $36 back. An advertiser pays every time a user interacts with or views their ad.

Whitepaper 119

Whitepaper Key Performance Indicator Food Influencer Marketing 119

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up.

Transform 98

Transform Retail Shoppers Price 98

Scoop.it!

JUNE 8, 2023

Which is exactly why we’ve chosen to write this article: to give you 11 tried-and-tested, simple yet effective methods to teach you how to promote your website successfully in 2023. This is a great way to generate authentic interest in your site. Method 1: Start a Blog In some senses, blogging seems so 2000s, doesn’t it?

Promotion 105

Promotion SEO User-Generated Energy 105

Hubspot Marketing

DECEMBER 13, 2023

16 Top Inbound Marketing Agencies Inbound marketing agencies help businesses position themselves as experts with helpful content that makes it easy for customers to find them. By tailoring content to buyer needs, companies using inbound strategies can harness the power of the know-like-trust factor to generate sales over time.

Inbound Marketing 105

Inbound Marketing PR Manufacturing Marketing 105

Customers.ai

MARCH 17, 2023

Before we get to the email deliverability tools, let’s get on the same page. What is Email Deliverability? What Makes an Email More Deliverable? The Top 7 Email Delivery Tools of 2023 Find Your Customers with Customers.ai You want to email people who are actually interested in what you’re selling.

Promotion 105

Promotion User-Generated Price Customer 105

Digital Marketer

NOVEMBER 17, 2022

The Objectives of Digital Marketing Strategies. With the use of online resources, marketers may accomplish the following objectives with a digital marketing strategy: Increase brand exposure and authority by engaging users. A digital marketing strategy that lacks the right mix of effective content is doomed to fail.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86