Sprout Social

OCTOBER 10, 2024

That number climbs even higher for Gen Z. In fact, recent LinkedIn statistics show that 62% of B2B marketers generate leads through LinkedIn. Threads In 2023, Meta launched Threads , which quickly became the fastest app to reach 100 million users. For Gen Z especially, TikTok is more than a social network.

Gen Z 124

Gen Z Branding Millennials Entertainment 124

Martech

OCTOBER 1, 2024

This is a 7% increase over 2023. Shopping by generation. The same percentage (34%) of Gen Z and Baby Boomer shoppers plan to shop online and in-store. The differences between generations lie in the disparities among the other two-thirds. This means mobile will have a 53.2% Cyber Week. billion in U.S.

Gen Z 120

Gen Z Shoppers Retail Price 120

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. The Shein app was downloaded more than 260 million times in 2023 alone and Shein’s annual sales are forecasted to reach $50 billion in 2024.

Gen Z 99

Gen Z Fashion Millennials Retail 99

Sprout Social

JULY 23, 2024

It then uses press photographs to create individual Pinterest boards focused on specific people and events, like its coverage of the 2023 Met Gala and detailed celebrity portraits. Analyzing impact: How Pinterest drives business results Pinterest research confirms its popularity is on the rise—especially with Gen Z.

Gen Z 132

Gen Z Branding Retail Content Placement 132

Hubspot Marketing

JANUARY 31, 2024

Case in point: The Gen Z caviar bump. In 2023, global caviar sales were estimated at around $465 million , according to the market research firm Fact.MR. And while TikTok and Gen Z can’t account for all of that, another market research study shows that caviar sales have grown 76% since only 2020. Mind the memes.

Gen Z 132

Gen Z Millennials Food Global Marketing 132

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed?

Gen Z 338

Gen Z Price Target Market Customer 338

Hubspot Marketing

MAY 9, 2023

With this in mind, the company shifted its marketing strategy to focus on TikTok’s user base (which was overwhelmingly Gen Z), leveraging short-form video and user-generated content in its #EyesLipsFace campaign. s newfound focus on a Gen Z audience. s pivot to focus on Gen Z? Furthermore, e.l.f.’s

Gen Z 121

Gen Z User-Generated Retail Shoppers 121

illumin

NOVEMBER 21, 2024

While shoppers are still looking to save, they are also expected to spend the same amount as in 2023. Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Here they are in detail.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Martech

AUGUST 29, 2023

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. increase in ad revenue for the second quarter of 2023. increase in ad revenue for the second quarter of 2023. Gen Z teens are twice as likely to recall an ad on YouTube than TikTok. Why we care. ” Deep dive.

Gen Z 112

Gen Z Advertisers Advertising Branding 112

SmartBrief - Marketing

SEPTEMBER 18, 2024

In 2023, the pay gap stood at 16.5%. The formal mentorship seems to be a lost art and that’s a shame because I know when I spend time with our millennial and Generation Z staff, they appreciate different perspectives. Within big agencies, you are more likely to find employee resource groups.

Gen Z 95

Gen Z Millennials Advertisers Advertising 95

Hubspot Marketing

APRIL 10, 2023

And is TikTok still just for Gen Z? adults about the social media platforms they use in May 2022 and again in January 2023 to find out which apps are growing and which are slowing down. But, the real story is how it's taken off with Gen Z. Gen Z drove this increase, with their Twitch usage jumping from 13% to 17%.

Gen Z 144

Gen Z Millennials User-Generated Branding 144

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023. Making good content isn’t even half the battle for brands today.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In For instance, it partnered with FIFA for the FIFA World Cup Qatar 2022 and FIFA Women’s Cup Australia and New Zealand 2023. A recent example is Bose’s new campaign starring American tennis star Coco Gauff. The only problem is Nike isn’t a sponsor.

Gen Z 117

Gen Z Fashion Entertainment Marketers 117

Search Engine Journal

MAY 11, 2023

Learn more about YouTube's strategic shift this 2023 and examples of best practices when it comes to long-form content. The post YouTube NewFront 2023 Showcased Shorts To Reach Gen Z appeared first on Search Engine Journal.

Gen Z 81

Gen Z Advertisers Advertising 81

Hubspot Marketing

DECEMBER 19, 2022

Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. The Gen Z crowd, in particular, values authenticity over appearing too polished online. Fast forward to today, and more than a quarter ( 29% ) of marketers are planning to stop investing in audio chat rooms in 2023. Back to You.

Gen Z 137

Gen Z Market Trends Millennials Marketers 137

illumin

AUGUST 27, 2024

This is an increase from 68% of respondents in 2023. It found that 20% of Gen Z expected same-day delivery and that 60% of them were willing to pay extra for it. In 2023, the top resale categories were clothing and shoes, with popular clothing resale brands like ThredUP increasing its revenue by 8%.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Hubspot Marketing

JANUARY 16, 2023

As a result, it's become a leading marketing strategy in 2023. 31 Influencer Marketing Stats to Know in 2023. 72% of Gen Z and Millennials follow influencers on social media. 89% of marketers who currently engage with influencer marketing will increase or maintain their investment in 2023. Let's dive in.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

SmartBrief - Marketing

FEBRUARY 6, 2025

Additionally, a report at Statista indicated that 70% of Generation Z respondents were more likely to prefer watching sports through social media platforms. During Super Bowl week 2023 , NFL social channels saw a 36% year-over-year increase in views, culminating in a 42% spike on game day. The result?

Gen Z 52

Gen Z Promotion Advertising Advertisers 52

Search Engine Land

AUGUST 29, 2023

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. increase in ad revenue for the second quarter of 2023. increase in ad revenue for the second quarter of 2023. Gen Z teens are twice as likely to recall an ad on YouTube than TikTok. Why we care.

Gen Z 88

Gen Z Advertisers Advertising Search Marketers 88

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 126

Gen Z Millennials eCommerce Social Media Marketing 126

Martech

OCTOBER 31, 2024

It’s not just the older generation either. consumers still send letters and packages with nearly half (48%) of Gen Z, teens and twenties, sending mail one to two times per month. 82% are increasing their investment in the channel (a striking increase from 58% in 2023). “Is it scalable?

Direct Mail 133

Direct Mail Retail Gen Z Logistics 133

Hootsuite

FEBRUARY 27, 2025

adults use YouTube As of 2023, there were 262 million adults in the United States, meaning around 82.4% 25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. Over 216 million U.S. of all U.S.

Gen Z 109

Gen Z User-Generated Marketers Marketing 109

Hubspot Marketing

FEBRUARY 27, 2023

22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. There are an estimated 143 million Instagram users in the United States in 2023. Source ) 3. Source ) 4.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

JANUARY 13, 2023

Use these nonprofit marketing statistics to inform your marketing strategy and maximize your budget in 2023 and beyond. Which Nonprofit Marketing Channels Generate Results. Mobile apps, Facebook, social media, and text messages are the most popular ways for Gen Z and Gen X to donate. Table of Contents.

Gen Z 143

Gen Z User-Generated Millennials Marketers 143

Sprout Social

FEBRUARY 28, 2025

Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms.

Gen Z 87

Gen Z Millennials Social Media Marketing User-Generated 87

CMO Network

OCTOBER 24, 2023

Deciding whether to work remotely or in-office is a complicated decision that will require innovative solutions.

Gen Z 120

Gen Z CMO 120

Sprout Social

FEBRUARY 28, 2023

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. The demographic data alone could be the key to planning your LinkedIn marketing strategy for 2023. Members in the US are generally older than global users. Let’s dive in. Use hashtags.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Sprout Social

MARCH 13, 2025

In 2023, social media advertising accounted for approximately US$3.8 Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Sprout Social

NOVEMBER 26, 2024

FTC guidelines for influencers and content creators In August 2023, the Federal Trade Commission introduced updated guidelines for online reviews and social media endorsements. In 2023, the FTC issued warning letters to TikTok and Instagram health influencers who failed to disclose paid endorsements for artificial sweeteners and sugary foods.

Gen Z 125

Gen Z Influencer Marketing Health Promotion 125

Sprout Social

APRIL 10, 2025

The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Since 2023, BookTok influencers have been heavily impacting how books are sold and published across the country. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 106

Gen Z Food Fashion Millennials 106

Sprout Social

DECEMBER 12, 2024

The giant purple being became a viral sensation after the Grimace Shake trend erupted on TikTok in 2023. Almost 80% of consumers agree a brands social presence has a larger impact on whether or not they trust that brand compared to 2023, per the Q1 2024 Sprout Pulse Survey. Note: This method isnt reserved for Gen Z.

Gen Z 92

Gen Z Branding Retail Education 92

Sprout Social

MARCH 14, 2025

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. For example, in 2023, TikTok influencer Kat Stickler made headlines for joining natural water enhancer brand Stur as an investor and owner. What is live social shopping?

Branding 122

Branding Gen Z Energy Shoppers 122

Hubspot Marketing

JANUARY 2, 2023

This past year we've seen the effects of the pandemic in labor shortages, the Great Resignation , and signs of another recession — now's the time to rethink recruitment and hiring strategy for 2023. Gen Z will be joining the workforce. According to Forbes, Gen Z will make up 27% of the global workforce by 2025.

Gen Z 134

Gen Z Law Marketers Marketing 134

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Chances are 2023 will continue to see shifts around this. Short-form video will see the most growth in 2023. On top of all that, short-form video will see the most growth of any trend in 2023, with marketers planning to invest more in it than any other trend.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Businesses Grow

JANUARY 2, 2024

Essentially, this is the “greatest hits” list of the best blog posts of 2023 as determined by you! Appropriately, the big themes of the year were AI and Gen Z, and that was reflected in the top posts. This blunt and honest post from January kicked off a major theme of my work in 2023.

Gen Z 110

Gen Z Education Marketing Strategy Branding 110

Hubspot Marketing

JANUARY 16, 2023

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Here, let's explore the 8 top data-backed recommendations for social media marketers to leverage in 2023 to continue to grow their audiences, increase customer loyalty and engagement, and achieve higher ROI.

Social Media Marketing 121

Social Media Marketing Gen Z Millennials Influencer Marketing 121

Hubspot Marketing

DECEMBER 10, 2024

Among social media users, 57% use the search function on social apps (79% for Gen Z and millennials). People are also increasingly searching for content from their phones, with 57% of consumers reporting using their phones over any other device when looking up a question on a search engine (a number that rose to 80% for Gen Z).

SEO 128

SEO Gen Z Finance Transform 128