Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. Who is Gen Alpha?

Gen Z 122

Gen Z Millennials Fashion Manufacturing 122

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023. Making good content isn’t even half the battle for brands today.

Social Media Marketing 144

Social Media Marketing Gen Z Global Marketing Millennials 144

Hubspot Marketing

APRIL 10, 2023

And is TikTok still just for Gen Z? adults about the social media platforms they use in May 2022 and again in January 2023 to find out which apps are growing and which are slowing down. But, the real story is how it's taken off with Gen Z. Gen Z drove this increase, with their Twitch usage jumping from 13% to 17%.

Gen Z 142

Gen Z Millennials User-Generated Branding 142

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 122

Gen Z Millennials eCommerce Social Media Marketing 122

Martech

NOVEMBER 11, 2024

The problem with generational labels We’re all familiar with the language of generations: Gen Alpha. And the often-forgotten Gen X. Familiar” might even be an understatement — references to generations, especially the coveted Gen Z, appear in nearly every marketing article. Millennials.

Gen Z 98

Gen Z Millennials Marketers Marketing 98

Businesses Grow

JANUARY 2, 2024

Essentially, this is the “greatest hits” list of the best blog posts of 2023 as determined by you! Appropriately, the big themes of the year were AI and Gen Z, and that was reflected in the top posts. This blunt and honest post from January kicked off a major theme of my work in 2023.

Gen Z 109

Gen Z Education Marketing Strategy Branding 109

Sprout Social

NOVEMBER 4, 2024

A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration. This number goes up to 21% among Gen Z. And positive online buzz has premium payoffs.

Gen Z 98

Gen Z Millennials User-Generated Shoppers 98

Hubspot Marketing

DECEMBER 19, 2022

Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. The Gen Z crowd, in particular, values authenticity over appearing too polished online. Fast forward to today, and more than a quarter ( 29% ) of marketers are planning to stop investing in audio chat rooms in 2023. Back to You.

Gen Z 130

Gen Z Market Trends Millennials Marketers 130

CMO Network

OCTOBER 24, 2023

Deciding whether to work remotely or in-office is a complicated decision that will require innovative solutions.

Gen Z 120

Gen Z CMO 120

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. The Shein app was downloaded more than 260 million times in 2023 alone and Shein’s annual sales are forecasted to reach $50 billion in 2024.

Gen Z 81

Gen Z Fashion Millennials Retail 81

Hubspot Marketing

JANUARY 16, 2023

As a result, it's become a leading marketing strategy in 2023. 31 Influencer Marketing Stats to Know in 2023. 72% of Gen Z and Millennials follow influencers on social media. 89% of marketers who currently engage with influencer marketing will increase or maintain their investment in 2023. Let's dive in.

Influencer Marketing 142

Influencer Marketing Gen Z Millennials Price 142

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.

Gen Z 127

Gen Z Whitepaper Influencer Marketing User-Generated 127

Search Engine Land

MAY 16, 2023

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. For Generation Z, Google bested Amazon (38% vs. 36%, respectively). Gen Z was also the most likely group to start their shopping journey on social media (5%). Why we care.

Gen Z 83

Gen Z Product Millennials Shoppers 83

Hubspot Marketing

FEBRUARY 27, 2023

22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. There are an estimated 143 million Instagram users in the United States in 2023. Source ) 3. Source ) 4.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed?

Gen Z 338

Gen Z Price Target Market Customer 338

Hubspot Marketing

JANUARY 13, 2023

Use these nonprofit marketing statistics to inform your marketing strategy and maximize your budget in 2023 and beyond. Which Nonprofit Marketing Channels Generate Results. Mobile apps, Facebook, social media, and text messages are the most popular ways for Gen Z and Gen X to donate. Table of Contents.

Gen Z 134

Gen Z User-Generated Millennials Marketers 134

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. ” Brands looking to get hold of the younger generation must pay attention to Snapchat. As of April 2023, India boasts the largest Snapchat user base, with a total of 144.35

Gen Z 85

Gen Z Millennials User-Generated Advertising 85

Sprout Social

FEBRUARY 28, 2023

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. The demographic data alone could be the key to planning your LinkedIn marketing strategy for 2023. Members in the US are generally older than global users. Let’s dive in. Use hashtags.

Gen Z 143

Gen Z Thought Leadership User-Generated Millennials 143

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?! See you there!

Gen Z 95

Gen Z Marketing Strategy Millennials Marketers 95

CMO Network

AUGUST 4, 2023

Millennials and Gen Zers may seem alike, but they deserve more than a one-size-fits-all marketing approach. Let these three tips guide your strategic planning for 2023.

Gen Z 77

Gen Z Millennials CMO Marketers 77

Hubspot Marketing

JANUARY 16, 2023

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Here, let's explore the 8 top data-backed recommendations for social media marketers to leverage in 2023 to continue to grow their audiences, increase customer loyalty and engagement, and achieve higher ROI.

Social Media Marketing 117

Social Media Marketing Gen Z Millennials Influencer Marketing 117

Hubspot Marketing

JANUARY 2, 2023

This past year we've seen the effects of the pandemic in labor shortages, the Great Resignation , and signs of another recession — now's the time to rethink recruitment and hiring strategy for 2023. Gen Z will be joining the workforce. According to Forbes, Gen Z will make up 27% of the global workforce by 2025.

Gen Z 126

Gen Z Law Marketers Marketing 126

Hubspot Marketing

APRIL 10, 2023

adults in January 2023 known as the State of Consumer Trends Report to learn more about the latest consumer trends and data. Consumer Behavior Predictions for 2023 1. HubSpot Blog Research found that 17% of social media users bought a product based on an influencer’s recommendation, and this number goes up to 32% among Gen Z.

Gen Z 110

Gen Z Health Influencer Marketing Product 110

Hootsuite

JUNE 28, 2023

What about in 2023? His experiment found that, in 2023, dark social accounts for: 100% of TikTok profile clicks. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Hootsuite’s Digital Trends report 2.

Gen Z 127

Gen Z Analytics Social Media Marketing Law 127

Hubspot Marketing

SEPTEMBER 13, 2023

The 2023 US Open captured audiences’ attention with over 3.4 In addition to TV viewership, the tournament had its fair share of social media coverage that generated buzz. ♬ Barbie World - <3 In true Gen Z fashion, Gauff quickly took to her own TikTok account sharing a few celebratory posts using trending sounds after her win.

Gen Z 110

Gen Z Fashion Marketing Marketers 110

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. billion people with visual impairments globally.

Content Marketing 116

Content Marketing Gen Z Health Inbound Marketing 116

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Chances are 2023 will continue to see shifts around this. Short-form video will see the most growth in 2023. On top of all that, short-form video will see the most growth of any trend in 2023, with marketers planning to invest more in it than any other trend.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

DECEMBER 26, 2023

The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals.

Gen Z 105

Gen Z Direct Mail User-Generated Millennials 105

Martech

OCTOBER 1, 2024

This is a 7% increase over 2023. Shopping by generation. The same percentage (34%) of Gen Z and Baby Boomer shoppers plan to shop online and in-store. The differences between generations lie in the disparities among the other two-thirds. This means mobile will have a 53.2% Cyber Week. billion in U.S.

Gen Z 91

Gen Z Shoppers Retail Price 91

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, there were 25.8 trillion impressions.

Influencer Marketing 105

Influencer Marketing Market Trends Gen Z Fashion 105

illumin

OCTOBER 11, 2023

Gen Z, in particular, uses multiple screens simultaneously, with nine in ten internet users from 18 to 24 in the USA browsing online while watching TV. TikTok “The clock app” as some have affectionately called it, remains an incredibly effective way to reach new consumers, particularly Gen Z and millennials.

Retail 104

Retail Gen Z Market Trends Millennials 104

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 121

Gen Z Branding Millennials Transform 121

Hubspot Marketing

OCTOBER 13, 2023

Gen Z, Millennials, and Gen X all prefer social media for product discovery, and 87% of sellers say social selling has been effective for their business in 2023. Users are used to the native purchasing experience at this point and prefer to be able to make a purchase right on the social media app quickly.

Gen Z 122

Gen Z Shipping Millennials Product 122

Litmus

MAY 31, 2023

Let’s dive into the biggest headlines shaping the email industry in May 2023. Thanks, Gen Z!) Subscribe The post This Month in Email: A Recap of Email Marketing News in May 2023 appeared first on Litmus. News headlines Beep boop. It’s robot time. Did someone say cheese? It’s cheese like you’ve never seen it before.

Email Marketing 92

Email Marketing Gen Z Marketers Marketing 92

Hubspot Marketing

JANUARY 19, 2024

When You're Trying to Tap into Gen Z One thing you need to know about Gen Z is that they hate blatant advertising. A recent report found that 99% of Gen Z consumers will skip an advertisement if given the option, and 63% use blockers to online ads altogether.

Gen Z 120

Gen Z Influencer Marketing PR Promotion 120

Martech

FEBRUARY 1, 2024

Mention Vine to a Gen Z colleague and see what happens. Artificial intelligence as a collaborator 2023 claimed to be the year of AI, but few marketers did more than play with early edition tools. Social search optimization TikTok and Instagram have dethroned Google as the preferred search engine for Gen Z.

Social Media Marketing 138

Social Media Marketing Gen Z User-Generated Marketers 138

Businesses Grow

OCTOBER 3, 2022

GenZ media. I am obsessed with GenZ. They are so unlike any other generation and endlessly fascinating. Nearly every day, I see a stat about GenZ that makes me go “wow.” This GenZ-led trend suggests that if people feel stressed, they should pull back to do the bare minimum required to keep their job.

Gen Z 131

Gen Z Marketers Marketing Health 131