Sprout Social

OCTOBER 10, 2024

That number climbs even higher for Gen Z. In fact, recent LinkedIn statistics show that 62% of B2B marketers generate leads through LinkedIn. Threads In 2023, Meta launched Threads , which quickly became the fastest app to reach 100 million users. For Gen Z especially, TikTok is more than a social network.

Gen Z 120

Gen Z Branding Millennials Entertainment 120

Sprout Social

JULY 23, 2024

It then uses press photographs to create individual Pinterest boards focused on specific people and events, like its coverage of the 2023 Met Gala and detailed celebrity portraits. Analyzing impact: How Pinterest drives business results Pinterest research confirms its popularity is on the rise—especially with Gen Z.

Gen Z 128

Gen Z Branding Retail Content Placement 128

Martech

OCTOBER 1, 2024

This is a 7% increase over 2023. Shopping by generation. The same percentage (34%) of Gen Z and Baby Boomer shoppers plan to shop online and in-store. The differences between generations lie in the disparities among the other two-thirds. This means mobile will have a 53.2% Cyber Week. billion in U.S.

Gen Z 115

Gen Z Shoppers Retail Price 115

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed?

Gen Z 338

Gen Z Price Target Market Customer 338

Hubspot Marketing

MAY 9, 2023

With this in mind, the company shifted its marketing strategy to focus on TikTok’s user base (which was overwhelmingly Gen Z), leveraging short-form video and user-generated content in its #EyesLipsFace campaign. s newfound focus on a Gen Z audience. s pivot to focus on Gen Z? Furthermore, e.l.f.’s

Gen Z 123

Gen Z User-Generated Retail Shoppers 123

illumin

NOVEMBER 21, 2024

While shoppers are still looking to save, they are also expected to spend the same amount as in 2023. Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Here they are in detail.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. Who is Gen Alpha?

Gen Z 128

Gen Z Millennials Fashion Manufacturing 128

SmartBrief - Marketing

SEPTEMBER 18, 2024

In 2023, the pay gap stood at 16.5%. The formal mentorship seems to be a lost art and that’s a shame because I know when I spend time with our millennial and Generation Z staff, they appreciate different perspectives. Within big agencies, you are more likely to find employee resource groups.

Gen Z 95

Gen Z Millennials Advertisers Advertising 95

Martech

AUGUST 29, 2023

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. increase in ad revenue for the second quarter of 2023. increase in ad revenue for the second quarter of 2023. Gen Z teens are twice as likely to recall an ad on YouTube than TikTok. Why we care. ” Deep dive.

Gen Z 108

Gen Z Advertising Advertisers Branding 108

Hubspot Marketing

APRIL 10, 2023

And is TikTok still just for Gen Z? adults about the social media platforms they use in May 2022 and again in January 2023 to find out which apps are growing and which are slowing down. But, the real story is how it's taken off with Gen Z. Gen Z drove this increase, with their Twitch usage jumping from 13% to 17%.

Gen Z 144

Gen Z Millennials User-Generated Branding 144

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023. Making good content isn’t even half the battle for brands today.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Search Engine Journal

MAY 11, 2023

Learn more about YouTube's strategic shift this 2023 and examples of best practices when it comes to long-form content. The post YouTube NewFront 2023 Showcased Shorts To Reach Gen Z appeared first on Search Engine Journal.

Gen Z 81

Gen Z Advertisers Advertising 81

Hubspot Marketing

DECEMBER 19, 2022

Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. The Gen Z crowd, in particular, values authenticity over appearing too polished online. Fast forward to today, and more than a quarter ( 29% ) of marketers are planning to stop investing in audio chat rooms in 2023. Back to You.

Gen Z 138

Gen Z Market Trends Millennials Marketing 138

illumin

AUGUST 27, 2024

This is an increase from 68% of respondents in 2023. It found that 20% of Gen Z expected same-day delivery and that 60% of them were willing to pay extra for it. In 2023, the top resale categories were clothing and shoes, with popular clothing resale brands like ThredUP increasing its revenue by 8%.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Hubspot Marketing

JANUARY 16, 2023

As a result, it's become a leading marketing strategy in 2023. 31 Influencer Marketing Stats to Know in 2023. 72% of Gen Z and Millennials follow influencers on social media. 89% of marketers who currently engage with influencer marketing will increase or maintain their investment in 2023. Let's dive in.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In For instance, it partnered with FIFA for the FIFA World Cup Qatar 2022 and FIFA Women’s Cup Australia and New Zealand 2023. A recent example is Bose’s new campaign starring American tennis star Coco Gauff. The only problem is Nike isn’t a sponsor.

Gen Z 112

Gen Z Fashion Entertainment Marketing 112

SmartBrief - Marketing

FEBRUARY 6, 2025

Additionally, a report at Statista indicated that 70% of Generation Z respondents were more likely to prefer watching sports through social media platforms. During Super Bowl week 2023 , NFL social channels saw a 36% year-over-year increase in views, culminating in a 42% spike on game day. The result?

Gen Z 52

Gen Z Promotion Advertisers Advertising 52

Search Engine Land

AUGUST 29, 2023

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. increase in ad revenue for the second quarter of 2023. increase in ad revenue for the second quarter of 2023. Gen Z teens are twice as likely to recall an ad on YouTube than TikTok. Why we care.

Gen Z 88

Gen Z Advertisers Advertising Search Marketers 88

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Hubspot Marketing

JANUARY 13, 2023

Use these nonprofit marketing statistics to inform your marketing strategy and maximize your budget in 2023 and beyond. Which Nonprofit Marketing Channels Generate Results. Mobile apps, Facebook, social media, and text messages are the most popular ways for Gen Z and Gen X to donate. Table of Contents.

Gen Z 143

Gen Z User-Generated Millennials Marketing 143

Hubspot Marketing

FEBRUARY 27, 2023

22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. There are an estimated 143 million Instagram users in the United States in 2023. Source ) 3. Source ) 4.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Sprout Social

MARCH 13, 2025

In 2023, social media advertising accounted for approximately US$3.8 Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes.

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Martech

OCTOBER 31, 2024

It’s not just the older generation either. consumers still send letters and packages with nearly half (48%) of Gen Z, teens and twenties, sending mail one to two times per month. 82% are increasing their investment in the channel (a striking increase from 58% in 2023). “Is it scalable?

Direct Mail 128

Direct Mail Retail Gen Z Logistics 128

CMO Network

OCTOBER 24, 2023

Deciding whether to work remotely or in-office is a complicated decision that will require innovative solutions.

Gen Z 120

Gen Z CMO 120

Sprout Social

MARCH 14, 2025

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. For example, in 2023, TikTok influencer Kat Stickler made headlines for joining natural water enhancer brand Stur as an investor and owner. What is live social shopping?

Branding 112

Branding Gen Z Energy Shoppers 112

Hubspot Marketing

JANUARY 2, 2023

This past year we've seen the effects of the pandemic in labor shortages, the Great Resignation , and signs of another recession — now's the time to rethink recruitment and hiring strategy for 2023. Gen Z will be joining the workforce. According to Forbes, Gen Z will make up 27% of the global workforce by 2025.

Gen Z 136

Gen Z Law Marketing Marketers 136

Sprout Social

NOVEMBER 26, 2024

FTC guidelines for influencers and content creators In August 2023, the Federal Trade Commission introduced updated guidelines for online reviews and social media endorsements. In 2023, the FTC issued warning letters to TikTok and Instagram health influencers who failed to disclose paid endorsements for artificial sweeteners and sugary foods.

Gen Z 121

Gen Z Influencer Marketing Health Promotion 121

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Chances are 2023 will continue to see shifts around this. Short-form video will see the most growth in 2023. On top of all that, short-form video will see the most growth of any trend in 2023, with marketers planning to invest more in it than any other trend.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Sprout Social

DECEMBER 12, 2024

The giant purple being became a viral sensation after the Grimace Shake trend erupted on TikTok in 2023. Almost 80% of consumers agree a brands social presence has a larger impact on whether or not they trust that brand compared to 2023, per the Q1 2024 Sprout Pulse Survey. Note: This method isnt reserved for Gen Z.

Gen Z 88

Gen Z Branding Retail Education 88

Sprout Social

FEBRUARY 28, 2025

Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms.

Gen Z 77

Gen Z Millennials Social Media Marketing User-Generated 77

Businesses Grow

JANUARY 2, 2024

Essentially, this is the “greatest hits” list of the best blog posts of 2023 as determined by you! Appropriately, the big themes of the year were AI and Gen Z, and that was reflected in the top posts. This blunt and honest post from January kicked off a major theme of my work in 2023.

Gen Z 110

Gen Z Education Marketing Strategy Branding 110

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Hubspot Marketing

JANUARY 16, 2023

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Here, let's explore the 8 top data-backed recommendations for social media marketers to leverage in 2023 to continue to grow their audiences, increase customer loyalty and engagement, and achieve higher ROI.

Social Media Marketing 123

Social Media Marketing Gen Z Millennials Influencer Marketing 123

Hubspot Marketing

DECEMBER 10, 2024

Among social media users, 57% use the search function on social apps (79% for Gen Z and millennials). People are also increasingly searching for content from their phones, with 57% of consumers reporting using their phones over any other device when looking up a question on a search engine (a number that rose to 80% for Gen Z).

SEO 132

SEO Gen Z Finance Transform 132

Hubspot Marketing

APRIL 10, 2023

adults in January 2023 known as the State of Consumer Trends Report to learn more about the latest consumer trends and data. Consumer Behavior Predictions for 2023 1. HubSpot Blog Research found that 17% of social media users bought a product based on an influencer’s recommendation, and this number goes up to 32% among Gen Z.

Gen Z 121

Gen Z Health Influencer Marketing Product 121

Hootsuite

JUNE 28, 2023

What about in 2023? His experiment found that, in 2023, dark social accounts for: 100% of TikTok profile clicks. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Hootsuite’s Digital Trends report 2.

Gen Z 131

Gen Z Analytics Social Media Marketing Law 131

Hubspot Marketing

SEPTEMBER 13, 2023

The 2023 US Open captured audiences’ attention with over 3.4 In addition to TV viewership, the tournament had its fair share of social media coverage that generated buzz. ♬ Barbie World - <3 In true Gen Z fashion, Gauff quickly took to her own TikTok account sharing a few celebratory posts using trending sounds after her win.

Gen Z 126

Gen Z Fashion Marketing Marketers 126