SmartBrief - Marketing

SEPTEMBER 18, 2024

In 2023, the pay gap stood at 16.5%. SmartBrief: I was surprised to learn that your dad was a professional boxer and manager. The formal mentorship seems to be a lost art and that’s a shame because I know when I spend time with our millennial and Generation Z staff, they appreciate different perspectives.

Gen Z 96

Gen Z Millennials Advertising Advertisers 96

Hootsuite

APRIL 9, 2025

billion daily active users across their core apps (Facebook, Instagram, Facebook Messenger, and WhatsApp) a 5% increase vs. 2023. 23% of Facebook users are Gen Z A total of 23% of Facebook users are between ages 18 and 24. impressions in 2023 and 2121.13 replies in 2023 compared to 3.4 Source: Statista 14.

Gen Z 90

Gen Z Social Media Marketing Millennials User-Generated 90

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023. Making good content isn’t even half the battle for brands today.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

NOVEMBER 26, 2024

FTC guidelines for influencers and content creators In August 2023, the Federal Trade Commission introduced updated guidelines for online reviews and social media endorsements. In 2023, the FTC issued warning letters to TikTok and Instagram health influencers who failed to disclose paid endorsements for artificial sweeteners and sugary foods.

Gen Z 121

Gen Z Influencer Marketing Health Promotion 121

Sprout Social

DECEMBER 12, 2024

The giant purple being became a viral sensation after the Grimace Shake trend erupted on TikTok in 2023. Almost 80% of consumers agree a brands social presence has a larger impact on whether or not they trust that brand compared to 2023, per the Q1 2024 Sprout Pulse Survey. Note: This method isnt reserved for Gen Z.

Gen Z 86

Gen Z Branding Retail Education 86

Hootsuite

FEBRUARY 27, 2025

adults use YouTube As of 2023, there were 262 million adults in the United States, meaning around 82.4% 25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. Over 216 million U.S. of all U.S.

Gen Z 96

Gen Z User-Generated Marketing Marketers 96

Sprout Social

FEBRUARY 28, 2023

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. The demographic data alone could be the key to planning your LinkedIn marketing strategy for 2023. Members in the US are generally older than global users. Let’s dive in. Use hashtags.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Hubspot Marketing

JANUARY 2, 2023

This past year we've seen the effects of the pandemic in labor shortages, the Great Resignation , and signs of another recession — now's the time to rethink recruitment and hiring strategy for 2023. Gen Z will be joining the workforce. According to Forbes, Gen Z will make up 27% of the global workforce by 2025.

Gen Z 136

Gen Z Law Marketing Marketers 136

Sprout Social

MARCH 13, 2025

In 2023, social media advertising accounted for approximately US$3.8 Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Hubspot Marketing

JANUARY 16, 2023

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Here, let's explore the 8 top data-backed recommendations for social media marketers to leverage in 2023 to continue to grow their audiences, increase customer loyalty and engagement, and achieve higher ROI.

Social Media Marketing 123

Social Media Marketing Gen Z Millennials Influencer Marketing 123

Hubspot Marketing

DECEMBER 10, 2024

Once you've earned a rank, its (generally) manageable to keep it there, making SEO cost-effective or sometimes free to continue ranking. Among social media users, 57% use the search function on social apps (79% for Gen Z and millennials). SEO has compounding benefits. Even better, your hard work compounds.

SEO 130

SEO Gen Z Finance Transform 130

Sprout Social

FEBRUARY 28, 2025

The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial. Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023. in May 2023 to 81.2% in May 2024.

Gen Z 74

Gen Z Millennials Social Media Marketing User-Generated 74

Hootsuite

JUNE 28, 2023

What about in 2023? His experiment found that, in 2023, dark social accounts for: 100% of TikTok profile clicks. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Hootsuite’s Digital Trends report 2.

Gen Z 132

Gen Z Analytics Social Media Marketing Law 132

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services.

Gen Z 125

Gen Z Transform Retail Entertainment 125

Sprout Social

APRIL 10, 2025

The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Street food POV accounts Another significant TikTok trend UK users are engaging with is content managed by street food trucks, created by UK food influencers.

Gen Z 75

Gen Z Food Fashion Millennials 75

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 133

Gen Z Millennials Branding Transform 133

illumin

MARCH 6, 2025

A brief look at the financial and tax preparation services world Financial services encompass a broad range of offerings designed to manage money for individuals, businesses, and governments. In fact, Statista reported that about $30.75B was allocated to digital advertising by the Financial Services industry in 2023. trillion in 2025.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Hubspot Marketing

DECEMBER 12, 2024

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Semrush: Barbie Phenomenon [Infographic] SEO tool Semrush capitalized on the Barbie movie craze during the summer of 2023 with this infographic.

Tentpole 108

Tentpole Gen Z Thought Leadership User-Generated 108

Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

Gen Z 133

Gen Z User-Generated Education Food 133

Hootsuite

APRIL 19, 2023

9 most popular messaging apps in 2023 In 2023, there are almost too many ways to get in touch with someone. But it’s good practice for social media marketers to understand the full landscape of options, so here’s a breakdown of the nine most popular social messaging apps for 2023. So discrete! So sophisticated! New to Snapchat?

Gen Z 117

Gen Z Social Media Marketing Place Shoppers 117

Sprout Social

MAY 8, 2023

Keep in mind that some schools manage multiple social profiles (per college, athletics, etc.) Schools and education don’t see many concentrated opportunities on TikTok; however, this shouldn’t prevent them from using the entertainment platform, since there’s an opportunity to engage with the next wave of students: Gen Z.

Entertainment 123

Entertainment Gen Z Education Food 123

Hubspot Marketing

SEPTEMBER 12, 2023

In 2023, Google’s no longer the only search engine. Social Media Search Trends to Watch Younger Generations Embrace Social Search Social media is deeply embedded in our daily lives, especially for Gen Z and Millennials. And, this age group prefers social search methods more than all older generations. .

Gen Z 142

Gen Z Product User-Generated Millennials 142

Hubspot Marketing

DECEMBER 26, 2023

The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 105

Gen Z Millennials Transform Direct Mail 105

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. Let’s look at the work management company Asana. The Search Engine Trends That Will Shape 2023. How-to videos make for excellent content for product-focused businesses.

SEO 113

SEO Gen Z User-Generated Advertising 113

Sprout Social

JANUARY 30, 2025

The multinational bank is well-known for its sports marketing tactics on social and IRLincluding sponsoring Australias womens football team, the Matildas, and the 2023 FIFA Womens World Cup. In her role, Mason leads a team focused exclusively on social listening and community management.

CMO 90

CMO Gen Z Thought Leadership Entertainment 90

Hootsuite

MAY 8, 2023

. 'Cause falling asleep with a pizza in the oven happens fr … pic.twitter.com/cIWmLqGK1G — Flo from Progressive (@ItsFlo) April 24, 2023 Cleaned the and filled the closet. link] — Churchill (@Churchill) May 1, 2023 There are a couple of important advantages to offering customer service through social channels.

Social Media Marketing 111

Social Media Marketing Gen Z Education Health 111

Buffer Marketing

SEPTEMBER 6, 2023

In this article, I’ll dig into exactly how to source the best audio clips for your TikToks while they’re still popular, plus give you some examples of TikTok sounds with staying power: a selection of the best clips of 2023. According to The New York Times , it’s Gen Z’s search engine of choice.

Gen Z 129

Gen Z Energy Transform Law 129

Hootsuite

NOVEMBER 14, 2022

This allows you to manage many searches in one place — instead of having a million open tabs. If you’re targeting Gen Z, you’re more likely to find them on TikTok than anywhere else. Save time managing your social media presence with Hootsuite. Searching across each individual platform can get confusing fast.

Gen Z 124

Gen Z User-Generated Place Social Media Marketing 124

Sprout Social

DECEMBER 12, 2022

Use these insights to inform your 2023 strategy and you’ll do great things in the new year. ” In 2023, you’ll probably continue to receive the same number of network questions but don’t let that scare you. Social media managers live and breathe social. How to answer these questions in 2023.

Gen Z 98

Gen Z Social Media Marketing Shipping Management 98

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. GA4 compatibility with third-party segments in Ad Manager on July 2.

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Hubspot Marketing

FEBRUARY 6, 2024

A recent study found that 71% of Gen Z consumers will stay loyal to brands they trust. By taking viewers into her at-home studio, the video's creator, music producer So Wylie, comes off as authentic and establishes trust and authority with her audience. And believe me, trust goes a long way.

Gen Z 129

Gen Z Entertainment Education Social Media Marketing 129

Hubspot Marketing

DECEMBER 11, 2023

Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. We surveyed X users in August 2023 and found that 28% of users increased their time on Twitter month-over-month while 31% decreased their time spent — and 12% quit the channel altogether.

Gen Z 128

Gen Z Branding Advertising Advertisers 128

Sprout Social

MARCH 21, 2024

According to a 2023 report from Ofcom, the UK’s communication watchdog, more than half (53%) of youth aged three to 17 use TikTok. It’s also the most popular news source for 12 to 15-year-olds and becoming increasingly popular with older generations. Of course, managing an entire influencer marketing campaign is easier said than done.

Gen Z 129

Gen Z Branding Fashion Food 129

Hootsuite

JULY 19, 2023

This article will help recruiters and hiring managers know how to leverage social media platforms to source and attract top talent. Bonus: Our free social media manager career toolkit includes resume, cover letter, and portfolio templates, along with a complete guide to social media job descriptions and frequently asked interview questions.

Gen Z 93

Gen Z Copywriting Social Media Marketing Fashion 93

Hubspot Marketing

FEBRUARY 16, 2023

Here, we'll explore which channels provided marketers with the highest ROI in 2023. According to HubSpot's 2023 Social Media Trends Report , Instagram is the social media channel that provides marketers with the highest ROI. and more marketers are planning to leverage Instagram for their campaigns in 2023.

User-Generated 145

User-Generated Gen Z Non-Profit Advertising 145