2023 Gen Z Marketing Plan 
Hubspot Marketing
JULY 30, 2023
Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.
Hubspot Marketing
DECEMBER 19, 2022
Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. The Gen Z crowd, in particular, values authenticity over appearing too polished online. Fast forward to today, and more than a quarter ( 29% ) of marketers are planning to stop investing in audio chat rooms in 2023. Back to You.
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Hubspot Marketing
JANUARY 16, 2023
Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. 31 Influencer Marketing Stats to Know in 2023. The Influencer Marketing Landscape. In 2022, the influencer market in the U.S. Let's dive in.
Hubspot Marketing
FEBRUARY 27, 2023
22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S. Source ) 3.
Hubspot Marketing
OCTOBER 30, 2022
Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Will you increase your marketing budget?
Hubspot Marketing
JANUARY 16, 2023
Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Social media trends change fast.
Sprout Social
DECEMBER 12, 2024
Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. The giant purple being became a viral sensation after the Grimace Shake trend erupted on TikTok in 2023. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z.
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