Rock Content

JULY 6, 2023

It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Search Engine Optimization (SEO). So in this article I will cover this topic bringing data and insights from the State of Marketing Report 2023. What’s trending?

Marketing Plan 111

Marketing Plan SEO Gen Z User-Generated 111

Hubspot Marketing

SEPTEMBER 26, 2023

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Table of Contents What is a SaaS marketing plan? SaaS plans prioritize revenue over time.

Marketing Plan 110

Marketing Plan Gen Z User-Generated Price 110

Hubspot Marketing

DECEMBER 26, 2023

The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals.

Gen Z 106

Gen Z Direct Mail User-Generated Millennials 106

Hubspot Marketing

FEBRUARY 17, 2023

According to our 2023 Marketing Strategy Trends Report , 42% of marketers leverage social media, and it has the highest ROI of any channel. It’s also the top content type marketers plan to leverage for the first time in 2023. Audio chat rooms are trendy among Gen Z.

Gen Z 133

Gen Z Education Social Media Marketing User-Generated 133

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. ” Brands looking to get hold of the younger generation must pay attention to Snapchat. As of April 2023, India boasts the largest Snapchat user base, with a total of 144.35

Gen Z 84

Gen Z Millennials User-Generated Advertisers 84

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. Gen Z, in particular, uses multiple screens simultaneously, with nine in ten internet users from 18 to 24 in the USA browsing online while watching TV.

Retail 104

Retail Gen Z Market Trends Millennials 104

Martech

OCTOBER 31, 2023

Does your marketing plan include post-holiday sales? TikTok saw a 25% increase in total video views, compared to a typical week, in the weeks between Christmas 2022 and mid-January 2023. 61% of TikTok users plan to spend the same amount of time playing video games in the post-holiday period as during a typical week.

Gen Z 124

Gen Z Shoppers Food Marketing Plan 124

Calvyn Lee Blog

JANUARY 28, 2023

At the same time, a wave of new integrations and updates may very well accelerate adoption internationally in 2023, presenting a new world of opportunities for marketers. In 2022, Instagram rolled out auto-generated captions for in-feed videos, while TikTok introduced the option to toggle auto- captions on and off.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hubspot Marketing

DECEMBER 8, 2023

To that end, we’ve compiled a long and useful list of PPC — on both search and social — and SEM statistics that marketers can use in 2023 to guide and validate important strategic choices in their marketing plans. Snapchat ads are 7X more efficient at reaching Gen Z than TV ads. Approximately 928.5

Gen Z 114

Gen Z User-Generated eCommerce Finance 114

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 111

eCommerce Gen Z B2C Shoppers 111

Hubspot Marketing

MAY 8, 2023

Marketers must stay in touch with evolving customer behavior and preferences to ensure their campaigns resonate with their customers. In this blog post, we'll highlight the top challenges marketers face in understanding audiences from HubSpot's very own 2023 State of Marketing Report to provide data-driven tips for overcoming them.

Market Research 140

Market Research Gen Z Key Performance Indicator Millennials 140

Hubspot Marketing

FEBRUARY 16, 2023

Here, we'll explore which channels provided marketers with the highest ROI in 2023. According to HubSpot's 2023 Social Media Trends Report , Instagram is the social media channel that provides marketers with the highest ROI. Marketers also cite Instagram as the most effective channel for engagement.

User-Generated 145

User-Generated Gen Z Non-Profit Advertisers 145

TechWyse

MARCH 28, 2023

Coca-Cola’s marketing efforts are clearly working in their favour as the company saw its revenue grow 7% to $10.1 Marketing Content to Gen Z? Many of these brands target a digitally savvy, empowered generation–Gen Z. What are the values that imbibe the Gen Z mindset?

Gen Z 52

Gen Z Finance User-Generated Advertisers 52

Sprout Social

DECEMBER 12, 2024

Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. The giant purple being became a viral sensation after the Grimace Shake trend erupted on TikTok in 2023. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z.

Gen Z 66

Gen Z Branding Retail Education 66

Marketing Insider Group

FEBRUARY 5, 2024

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. trillion in sales in 2023.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Lynton Web

JANUARY 29, 2024

Personalized marketing will increase ROI. Marketing Trend 1: The Rise of Artificial Intelligence (AI) 2023 was a big year for AI, and 2024 will follow suit at an even bigger scale. Marketers report they get the most ROI from video marketing on Facebook, Instagram, YouTube, and TikTok.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Hubspot Marketing

DECEMBER 12, 2024

This is all a part of a greater content marketing plan.) You create your game plan for the piece of content you want to create. Semrush: Barbie Phenomenon [Infographic] SEO tool Semrush capitalized on the Barbie movie craze during the summer of 2023 with this infographic. So, here, you outline your content.

Tentpole 91

Tentpole Gen Z Thought Leadership User-Generated 91

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertisers 52

Advertisers Advertising Retail Shoppers 52

SocialPilot

JANUARY 16, 2024

Here’s a teaser: As of October 2023, there are an estimated 4.95 GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. billion social media users around the world as of October 2023 , equating to 61.4

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Search Engine Land

JULY 1, 2024

If you’re thinking Spring/Summer 2023, that’s correct. Facebook and Instagram Meta recently said it’s focused on engaging users from Gen Z. Look at your current marketing plan and see where to implement these actionable tips. Spring 2021 is a safe bet. Embracing the future of SEO SEO has outgrown search engines.

SEO 106

SEO PR User-Generated Shoppers 106