Hubspot Marketing

DECEMBER 19, 2022

Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. This number drops to 38% for Millennials. The Gen Z crowd, in particular, values authenticity over appearing too polished online. In fact, only 7% of Gen Z consumers prefer audio chat rooms for discovering new products. Back to You.

Gen Z 134

Gen Z Market Trends Millennials Marketing 134

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 124

Gen Z Millennials eCommerce Social Media Marketing 124

Sprout Social

NOVEMBER 4, 2024

A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration. This number goes up to 21% among Gen Z. And positive online buzz has premium payoffs.

Gen Z 114

Gen Z Millennials User-Generated Shoppers 114

Hubspot Marketing

JANUARY 13, 2023

Use these nonprofit marketing statistics to inform your marketing strategy and maximize your budget in 2023 and beyond. Which Nonprofit Marketing Channels Generate Results. Mobile apps, Facebook, social media, and text messages are the most popular ways for Gen Z and Gen X to donate. Table of Contents.

Gen Z 138

Gen Z User-Generated Millennials Marketing 138

Hubspot Marketing

FEBRUARY 27, 2023

22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. There are an estimated 143 million Instagram users in the United States in 2023. Source ) 3. Source ) 4.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

CMO Network

AUGUST 4, 2023

Millennials and Gen Zers may seem alike, but they deserve more than a one-size-fits-all marketing approach. Let these three tips guide your strategic planning for 2023.

Gen Z 77

Gen Z Millennials CMO Marketers 77

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Half of those already leveraging it plan to increase their investments in it in 2023 (speaking directly to consumer interests), and it’ll be the second most invested in content type in 2023.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

JANUARY 16, 2023

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Here, let's explore the 8 top data-backed recommendations for social media marketers to leverage in 2023 to continue to grow their audiences, increase customer loyalty and engagement, and achieve higher ROI.

Social Media Marketing 120

Social Media Marketing Gen Z Millennials Influencer Marketing 120

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Chances are 2023 will continue to see shifts around this. Short-form video will see the most growth in 2023. On top of all that, short-form video will see the most growth of any trend in 2023, with marketers planning to invest more in it than any other trend.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 126

Gen Z Branding Millennials Transform 126

illumin

NOVEMBER 21, 2024

While shoppers are still looking to save, they are also expected to spend the same amount as in 2023. Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Here they are in detail.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Sprout Social

OCTOBER 10, 2024

Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. That number climbs even higher for Gen Z. In fact, recent LinkedIn statistics show that 62% of B2B marketers generate leads through LinkedIn. For Gen Z especially, TikTok is more than a social network.

Gen Z 112

Gen Z Branding Millennials Entertainment 112

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. In addition, millennials comprise most listeners of the two youngest generations, with one-third consuming podcasts regularly.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Hubspot Marketing

MAY 8, 2023

To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on their top strategies for cutting costs. For example, embracing BeReal , a new social media platform popular among Gen Z, can make a splash with that demographic in a space brands haven’t yet saturated.

Gen Z 138

Gen Z Millennials Marketing Marketers 138

Search Engine Land

MAY 16, 2023

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. For Generation Z, Google bested Amazon (38% vs. 36%, respectively). Gen Z was also the most likely group to start their shopping journey on social media (5%). Why we care.

Gen Z 83

Gen Z Product Millennials Shoppers 83

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?!

Gen Z 95

Gen Z Marketing Strategy Millennials Marketers 95

Hubspot Marketing

JULY 25, 2022

This is an important call-out: While you'll want to focus on social media for your lead generation efforts, it's still vital to have a strong, effective in-store shopping option for those who would like to make the final sale in person. And 55% of millennials prefer buying a product that has strong reviews.

Gen Z 126

Gen Z Millennials Retail Price 126

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Samsung aimed to promote their new Galaxy Z Fold3 | Z Flip3 to Millennials and Gen Z in the Vietnamese market. Case study: Samsung.

Gen Z 122

Gen Z Transform Retail Entertainment 122

Hubspot Marketing

OCTOBER 13, 2023

Gen Z, Millennials, and Gen X all prefer social media for product discovery, and 87% of sellers say social selling has been effective for their business in 2023. Users are used to the native purchasing experience at this point and prefer to be able to make a purchase right on the social media app quickly.

Gen Z 124

Gen Z Shipping Millennials Product 124

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, there were 25.8 trillion impressions.

Influencer Marketing 111

Influencer Marketing Market Trends Gen Z Fashion 111

Hubspot Marketing

JANUARY 31, 2023

Let's take a closer look at where Instagram could be headed in 2023 and beyond. Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ).

Gen Z 131

Gen Z Millennials User-Generated Shipping 131

Hubspot Marketing

DECEMBER 26, 2023

The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals.

Gen Z 106

Gen Z Direct Mail User-Generated Millennials 106

Search Engine Land

FEBRUARY 9, 2024

Gen Z users favor more personalized, algorithm-led social networks (48%) over search engines (44%) when looking for information about brands, products or services, per WARC’s 2023 Consumer Trends report (subscription required). They see these platforms as search engines, so why can’t SEOs? And, please, don’t take my word for it.

Gen Z 121

Gen Z Transform Millennials SEO 121

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. ” Brands looking to get hold of the younger generation must pay attention to Snapchat. As of April 2023, India boasts the largest Snapchat user base, with a total of 144.35

Gen Z 84

Gen Z Millennials User-Generated Advertisers 84

Martech

MAY 30, 2023

Fifty-six percent of Millennial and Gen Z small businesses, regardless of size, said they are prioritizing AI, versus 24% among older businesses. Take the 2023 MarTech Replacement Survey Larger businesses more confident overall. Are you getting the most from your stack?

Gen Z 124

Gen Z Millennials Marketing Marketers 124

Hubspot Marketing

FEBRUARY 17, 2023

According to our 2023 Marketing Strategy Trends Report , 42% of marketers leverage social media, and it has the highest ROI of any channel. It’s also the top content type marketers plan to leverage for the first time in 2023. Audio chat rooms are trendy among Gen Z. Different Types of Social Media Content 1.

Gen Z 133

Gen Z Education Social Media Marketing User-Generated 133

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. The Shein app was downloaded more than 260 million times in 2023 alone and Shein’s annual sales are forecasted to reach $50 billion in 2024.

Gen Z 89

Gen Z Fashion Millennials Retail 89

Hubspot Marketing

SEPTEMBER 12, 2023

In 2023, Google’s no longer the only search engine. Social Media Search Trends to Watch Younger Generations Embrace Social Search Social media is deeply embedded in our daily lives, especially for Gen Z and Millennials. And, this age group prefers social search methods more than all older generations. .

Gen Z 138

Gen Z Product User-Generated Millennials 138

Hubspot Marketing

AUGUST 7, 2023

Leading them are Gen Z and Millennials, as 29% of the combined group prefer to search for information on social platforms over actual search engines. But that’s not all – generative AI's also coming to search result pages, throwing another wrench in the way we’ve nearly always searched online. Those days are over.

Gen Z 97

Gen Z Millennials SEO Marketing 97

illumin

OCTOBER 11, 2023

Gen Z, in particular, uses multiple screens simultaneously, with nine in ten internet users from 18 to 24 in the USA browsing online while watching TV. TikTok “The clock app” as some have affectionately called it, remains an incredibly effective way to reach new consumers, particularly Gen Z and millennials.

Retail 104

Retail Gen Z Market Trends Millennials 104

Search Engine Land

OCTOBER 3, 2023

Up to 60% of audiences agree that they are open to watching content from creators that use AI to generate their content, according to the YouTube Culture and Trends Report 2023. But if the same creators use AI to generate a mashup of two blockbuster films that are polar opposites, then their content gets less than 400,000 views.

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Martech

FEBRUARY 22, 2023

53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% About 60% of TikTok users in the U.S.

Millennials 128

Millennials Gen Z User-Generated Marketing 128

Hubspot Marketing

JANUARY 10, 2023

Compared to Millennials, older Gen Z’s spend 40% less money on alcohol and are less likely to consume alcohol regularly. A survey by Numerator found Gen Z’s alcohol consumption and purchasing habits are influenced by concerns about how it affects their mood, behavior, and social media presence.

Gen Z 113

Gen Z Millennials User-Generated Influencer Marketing 113

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 100

Gen Z Millennials Transform Advertisers 100

Sprout Social

JULY 23, 2024

“Our primary demographic are Millennials, so we look very heavily at Instagram and Pinterest. It then uses press photographs to create individual Pinterest boards focused on specific people and events, like its coverage of the 2023 Met Gala and detailed celebrity portraits.

Gen Z 109

Gen Z Branding Retail Content Placement 109

Hubspot Marketing

MAY 8, 2023

In this blog post, we'll highlight the top challenges marketers face in understanding audiences from HubSpot's very own 2023 State of Marketing Report to provide data-driven tips for overcoming them. Current-day consumers, especially Millennials and Gen Z, want to buy from companies that display values and a purpose that resonates with them.

Market Research 140

Market Research Gen Z Key Performance Indicator Millennials 140

Martech

SEPTEMBER 13, 2023

Just over one-third of consumers have reported cutting back their discretionary spending so far this year, which could result in retailers’ performance suffering in many categories leading up to the holiday season,” Gartner’s 2023 Holiday Marketing Guide for Retail says.

Gen Z 130

Gen Z Shoppers Retail Price 130