Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Before winning her first grand slam at last year’s U.S.

Gen Z 116

Gen Z Fashion Entertainment Marketing 116

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023. Making good content isn’t even half the battle for brands today.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

DECEMBER 19, 2022

Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. The Gen Z crowd, in particular, values authenticity over appearing too polished online. Fast forward to today, and more than a quarter ( 29% ) of marketers are planning to stop investing in audio chat rooms in 2023. Back to You.

Gen Z 138

Gen Z Market Trends Millennials Marketing 138

Sprout Social

NOVEMBER 26, 2024

FTC guidelines for influencers and content creators In August 2023, the Federal Trade Commission introduced updated guidelines for online reviews and social media endorsements. Place the disclosure up front , with the endorsement message, where followers will immediately see it. DO: Be crystal-clear.

Gen Z 124

Gen Z Influencer Marketing Health Promotion 124

Hubspot Marketing

FEBRUARY 27, 2023

22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. There are an estimated 143 million Instagram users in the United States in 2023. Source ) 3. Source ) 4.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions. Note: This method isnt reserved for Gen Z.

Gen Z 90

Gen Z Branding Retail Education 90

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Let’s dive in. Use hashtags.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Sprout Social

MARCH 14, 2025

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. A live social shopping event typically takes place on a social media platform like TikTok, YouTube or Instagram, or a dedicated live shopping platform (more on these later). What is live social shopping?

Branding 119

Branding Gen Z Energy Shoppers 119

Sprout Social

APRIL 10, 2025

The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Since 2023, BookTok influencers have been heavily impacting how books are sold and published across the country. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 104

Gen Z Food Fashion Millennials 104

Sprout Social

MARCH 13, 2025

In 2023, social media advertising accounted for approximately US$3.8 Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Hubspot Marketing

DECEMBER 10, 2024

The great content, steered by SEO, means theyre featured in four places right at the top of Google. Among social media users, 57% use the search function on social apps (79% for Gen Z and millennials). Editor's note: This post was originally published in August 2023 and has been updated for comprehensiveness.

SEO 130

SEO Gen Z Finance Transform 130

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy. million views on TikTok. Both of these areas can be murky.

Transform 93

Transform Gen Z Fashion Food 93

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Half of those already leveraging it plan to increase their investments in it in 2023 (speaking directly to consumer interests), and it’ll be the second most invested in content type in 2023.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hootsuite

JUNE 28, 2023

What about in 2023? His experiment found that, in 2023, dark social accounts for: 100% of TikTok profile clicks. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Hootsuite’s Digital Trends report 2.

Gen Z 134

Gen Z Analytics Social Media Marketing Law 134

Sprout Social

APRIL 28, 2025

In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian. Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Reddit is a popular place for real information. As of the third quarter of 2024, 59.8% of users identified as male and 39.1%

Branding 78

Branding Gen Z Pharmaceutical Health 78

Sprout Social

APRIL 10, 2025

Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. Conversations like these are often shrouded in shame, but through places like online community forums and social media, theyre coming to the forefront.

Gen Z 71

Gen Z Pharmaceutical Health Millennials 71

Hootsuite

APRIL 19, 2023

Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. 9 most popular messaging apps in 2023 In 2023, there are almost too many ways to get in touch with someone. What are social messaging apps? Many include video chat.

Gen Z 127

Gen Z Social Media Marketing Place Shoppers 127

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Samsung aimed to promote their new Galaxy Z Fold3 | Z Flip3 to Millennials and Gen Z in the Vietnamese market. Case study: Samsung.

Gen Z 125

Gen Z Transform Retail Entertainment 125

Hubspot Marketing

MAY 8, 2023

To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on their top strategies for cutting costs. For example, embracing BeReal , a new social media platform popular among Gen Z, can make a splash with that demographic in a space brands haven’t yet saturated.

Gen Z 141

Gen Z Millennials Marketing Marketers 141

Hubspot Marketing

DECEMBER 12, 2024

Semrush: Barbie Phenomenon [Infographic] SEO tool Semrush capitalized on the Barbie movie craze during the summer of 2023 with this infographic. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. What can you do?

Tentpole 109

Tentpole Gen Z Thought Leadership User-Generated 109

Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

Gen Z 133

Gen Z User-Generated Education Food 133

Hubspot Marketing

DECEMBER 8, 2023

To that end, we’ve compiled a long and useful list of PPC — on both search and social — and SEM statistics that marketers can use in 2023 to guide and validate important strategic choices in their marketing plans. 47% of all global purchases take place online. Snapchat ads are 7X more efficient at reaching Gen Z than TV ads.

Gen Z 126

Gen Z User-Generated eCommerce Finance 126

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. Google places an increasingly large emphasis on passing CWV tests as part of its search ranking guidelines, and not just as a “tiebreaker.” The Search Engine Trends That Will Shape 2023.

SEO 113

SEO Gen Z User-Generated Advertising 113

Search Engine Land

FEBRUARY 9, 2024

For many, especially younger audiences, TikTok is a go-to place to search and discover information. Gen Z users favor more personalized, algorithm-led social networks (48%) over search engines (44%) when looking for information about brands, products or services, per WARC’s 2023 Consumer Trends report (subscription required).

Gen Z 121

Gen Z Transform Millennials SEO 121

Hubspot Marketing

DECEMBER 26, 2023

The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past.

Gen Z 145

Gen Z Content Marketing Marketing Marketers 145

Hootsuite

MAY 8, 2023

. 'Cause falling asleep with a pizza in the oven happens fr … pic.twitter.com/cIWmLqGK1G — Flo from Progressive (@ItsFlo) April 24, 2023 Cleaned the and filled the closet. link] — Churchill (@Churchill) May 1, 2023 There are a couple of important advantages to offering customer service through social channels.

Social Media Marketing 115

Social Media Marketing Gen Z Education Health 115

Hootsuite

NOVEMBER 14, 2022

This allows you to manage many searches in one place — instead of having a million open tabs. Streams allow you to keep track of important social media searches in a single place. You can use filters to limit search results to places, accounts, or hashtags, but you’re limited to the search term you use. Growth = hacked.

Gen Z 128

Gen Z User-Generated Place Social Media Marketing 128

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Hubspot Marketing

OCTOBER 11, 2023

It’s one of the earliest blogging platforms and is still operational in 2023. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. Users could create profiles, make friends, and send messages.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Hubspot Marketing

JANUARY 9, 2023

Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. Twitter Alternatives for Audio Content.

Gen Z 132

Gen Z Marketing Marketers Millennials 132

illumin

APRIL 4, 2025

With illumin s all-in-one platform, you can run programmatic, email, and social campaigns in one place. NIL partnerships have expanded beyond just star athletes, as brands are now increasingly collaborating with micro and nano influencers who have strong connections within niche communities that are resonating with todays Gen Z audiences.

Advertising 59

Advertising Advertisers Gen Z Branding 59

Hubspot Marketing

NOVEMBER 21, 2022

We also found community will be a top priority for marketing strategy in 2023. Gen Z is becoming a growing generation within the creator economy. Most content creators are Millennials and Gen X; however, more Gen Zers are starting to take root in the creator economy.

Gen Z 103

Gen Z Millennials Inbound Marketing Entertainment 103

Buffer Marketing

SEPTEMBER 6, 2023

In this article, I’ll dig into exactly how to source the best audio clips for your TikToks while they’re still popular, plus give you some examples of TikTok sounds with staying power: a selection of the best clips of 2023. According to The New York Times , it’s Gen Z’s search engine of choice.

Gen Z 129

Gen Z Energy Transform Law 129

Rock Content

JULY 16, 2024

Throughout this article, we’ll delve into the factors driving Reddit’s growing influence (especially among Gen Z), including a significant new partnership with Google, and discuss what this means for businesses, marketing professionals , and the broader landscape of digital content discovery. It makes a lot of sense, right?

Gen Z 98

Gen Z User-Generated Transform SEO 98

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

SocialPilot

JANUARY 16, 2024

If your curiosity is tingling, you’re in the right place. Here’s a teaser: As of October 2023, there are an estimated 4.95 GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. in Q2 2023. in Q2 2023.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116