Search Engine Land

MAY 16, 2023

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. For Generation Z, Google bested Amazon (38% vs. 36%, respectively). Gen Z was also the most likely group to start their shopping journey on social media (5%). Why we care.

Gen Z 83

Gen Z Product Millennials Shoppers 83

illumin

JANUARY 14, 2025

According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Example : In 2023, Coca-Cola used an AI-powered system to tailor its advertisements to different regions, adjusting creative elements like language, design, and messaging in real-time based on audience data.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. The Shein app was downloaded more than 260 million times in 2023 alone and Shein’s annual sales are forecasted to reach $50 billion in 2024.

Gen Z 99

Gen Z Fashion Millennials Retail 99

Hubspot Marketing

JULY 25, 2022

Price matters most to when it comes to making a purchasing decision — but other factors might surprise you. Across the board, price is a major factor when it comes to purchasing decisions. Across the board, price is a major factor when it comes to purchasing decisions. The Shopping Trends to Expect in 2023.

Gen Z 127

Gen Z Millennials Retail Price 127

illumin

OCTOBER 11, 2023

Price is the only factor above creativity, making it crucial for agencies and brands wanting to get ahead. Gen Z, in particular, uses multiple screens simultaneously, with nine in ten internet users from 18 to 24 in the USA browsing online while watching TV. According to eMarketer , “Creative execution is the No.

Retail 104

Retail Gen Z Market Trends Millennials 104

illumin

NOVEMBER 21, 2024

While shoppers are still looking to save, they are also expected to spend the same amount as in 2023. Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Here they are in detail.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. The argument for building campaigns around price is supported by some substantial facts. Inflation is persisting and, with a current annual rate of 3.7%, it remains a big concern for consumers.

Gen Z 119

Gen Z Shoppers Retail Price 119

Hubspot Marketing

NOVEMBER 21, 2022

We also found community will be a top priority for marketing strategy in 2023. And in most cases, a higher follower count usually means a higher campaign price. Gen Z is becoming a growing generation within the creator economy. Here's a bit of what we found that marketers need to know.

Gen Z 103

Gen Z Millennials Inbound Marketing Entertainment 103

Hubspot Marketing

MAY 15, 2023

At the same time, their plans and goals for 2023 are constantly being adjusted as the economic situation progresses. As one marketer put it: “Between COVID-19 uncertainty, high prices due to inflation, supply chain and venue availability issues, people are hesitant to plan large events for the next 12 months. What’s Next?

Gen Z 111

Gen Z Marketing Marketers Price 111

Hubspot Marketing

DECEMBER 11, 2023

Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. We surveyed X users in August 2023 and found that 28% of users increased their time on Twitter month-over-month while 31% decreased their time spent — and 12% quit the channel altogether.

Gen Z 127

Gen Z Branding Advertisers Advertising 127

Backlinko

JUNE 4, 2024

trillion 2023 $5.82 trillion in 2023, up from $1.03 trillion in 2023, up from $1.03 trillion 2023 $1.1 of internet users worldwide aged 16 to 64 make an online purchase each week ( DataReportal ) On average, annual spending per online shopper worldwide reached $1,109 in 2023. trillion 2022 $5.29 trillion 2024 $6.33

eCommerce 99

eCommerce Gen Z Shipping Retail 99

Sprout Social

NOVEMBER 12, 2023

Reach new audiences If your business is looking to appeal to a new target demographic, such as younger consumers like Millennials or Gen Z, partnering with another company that has an established customer base enables your brand to get in front of audiences that you haven’t been able to reach before.

Branding 132

Branding Fashion Gen Z Entertainment 132

Sprout Social

OCTOBER 28, 2021

of all US social buyers by 2023. Unlike typical pins, product Pins provide space for price and availability details and redirect to product landing pages. For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers. Sales are completed either in-app or on the brand’s website.

Gen Z 137

Gen Z eCommerce Transform User-Generated 137

Martech

JUNE 22, 2023

To assess the industry condition, we can rely on reports like The Forrester Wave: Loyalty Technology Solutions, Q1 2023 – an overview of the most significant loyalty software vendors on the market. The Forrester Wave: Loyalty Technology Solutions, Q1 2023 reportshows who has the best chance to stay on top of those dynamic changes.

Gen Z 106

Gen Z Customer loyalty Transform Shoppers 106

Martech

MARCH 1, 2024

Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It Millennials and Gen Z are rapidly entering the B2B buying group. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed.

Gen Z 129

Gen Z Pharmaceutical Customer Acquisition Marketing 129

Hubspot Marketing

MARCH 14, 2023

People use different platforms for different reasons, and there is even preference for one platform over another based on generation. For example, TikTok is overwhelmingly favored by Gen Z while Instagram is favored by Millennials. Pricing: There are free and paid tiers. Pricing: ProProfs Quiz Maker offers a free tier.

Gen Z 127

Gen Z User-Generated Social Media Marketing Millennials 127

Hubspot Marketing

SEPTEMBER 26, 2023

For Gen Z, meanwhile, social media came first for 46%. of a company’s total budget in 2023. Keep the Content Flowing In 2023, inbound marketing is table stakes for SaaS companies. Instead of competing on lower prices, compete on performance: What do you offer that other businesses don’t? Set your budget.

Marketing Plan 114

Marketing Plan Gen Z User-Generated Price 114

Backlinko

JUNE 15, 2024

Temu is a popular shopping marketplace known for its ultra-low prices owned by PDD Holdings. billion in 2023. million monthly active users in Q1 2023, representing a year-over-year increase of 614%. million monthly active users in Q1 2023. In 2023, Temu downloads reached 337.73 million January 2023 9.16

Gen Z 74

Gen Z Millennials Retail Fashion 74

Search Engine Land

MAY 20, 2024

First, sites were hit with the September 2023 helpful content update (HCU). The last HCU update in 2023 was advertised by Google as impacting sites with identified unhelpful content. Do that and Gen Z and millennials will come beating down the door of your blog. Reddit traffic.

Gen Z 118

Gen Z SEO Millennials Energy 118

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ” The app opened its virtual doors to 1,000 creators in October 2023 and already boasts a waiting list of 5,000 more eager to get in.

Gen Z 119

Gen Z Branding Influencer Marketing Fashion 119

Buffer Marketing

FEBRUARY 6, 2024

Jenny reckons it might have something to do with the idea of a cruise — a form of travel you might associate with an older demographic — being so foreign and fascinating to TikTok’s Gen Z audience.  But this buffet… This is definitely the craziest buffet I’ve ever seen onboard.

Gen Z 109

Gen Z Shipping Food Non-Profit 109

Search Engine Land

JULY 17, 2024

Rising food prices, while not unique to 2024, are drawing increasing public attention, especially regarding how major food brand executives address the issue. The report examines the top articles about Five Guys’ prices, Kellogg’s CEO, Chipotle’s portion sizes and In-N-Out prices. 29 to March 15, 2024.

Branding 79

Branding PR Food Gen Z 79

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Hubspot) 90% of marketers credit video with aiding in lead generation. Wyzowl) In 2023, online videos accounted for 82.5% billion emails were sent and received per day in 2023, projected to reach 408.2 trillion in sales in 2023. billion by 2027.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Search Engine Land

JUNE 22, 2023

To assess the industry condition, we can rely on reports like The Forrester Wave: Loyalty Technology Solutions, Q1 2023 – an overview of the most significant loyalty software vendors on the market. The Forrester Wave: Loyalty Technology Solutions, Q1 2023 reportshows who has the best chance to stay on top of those dynamic changes.

Gen Z 63

Gen Z Customer loyalty Transform Shoppers 63

Econsultancy

DECEMBER 3, 2021

54% of online shoppers in the UK have become more price-sensitive towards fashion purchases since the start of the pandemic. As a result, fifty-four percent of UK-based online shoppers have become more price-sensitive towards fashion purchases since the start of the pandemic, new data from antuit.ai

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Power Digital Marketing

NOVEMBER 29, 2022

As 2023 approaches, consider what customers prefer now: Buy online, pick up in store (BOPIS) – Business Insider predicts that BOPIS sales will increase to double-digit percentages through 2024. Audit in-person and online collections to guarantee all pricing and customizable options are the same. #3 Click and Collect Industry Trends.

Retail 52

Retail Gen Z Shoppers eCommerce 52

Econsultancy

FEBRUARY 23, 2022

Gamers will make up more than half the population of Europe by 2023. It forecasts that the gamer population of Europe will jump to more than 351 million by 2023, with gamers making up more than half of the continent’s population. By 2025, it is predicted that European gamers will number more than 367 million.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Spiralytics

JULY 31, 2024

In fact, her ‘Price Tag’ video has over 200 million views. In 2023, TikTok Philippines named her Breakthrough Creator of the Year , and at 30M followers, she is also the most followed Filipino on Facebook. Her content, with some reaching up to 88 million views, has become a favorite among Gen Z Filipinos.

Food 52

Food Gen Z Entertainment Fashion 52

Orbit Media Studios

JULY 15, 2024

For instance, they might find reporting on the technology preferences of Gen Z or the financial considerations of Boomers. Many brands test out various messages, offers, and pricing models using experimentation or multivariate testing tools to measure which versions resonate best with customers.

Customer 52

Customer Gen Z Real Estate Millennials 52

Martech

DECEMBER 29, 2022

That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. Premium streamers provide the inventory, price hikes increase the audience for ads. Price hikes on streaming services will continue to motivate consumers to accept ads in the new year. But how will marketers ride this wave?

Gen Z 115

Gen Z Advertisers Advertising Transform 115

Hootsuite

MAY 8, 2023

Consumers are often price-sensitive. 'Cause falling asleep with a pizza in the oven happens fr … pic.twitter.com/cIWmLqGK1G — Flo from Progressive (@ItsFlo) April 24, 2023 Cleaned the and filled the closet. billion in 2023. in 2023 from 5.5% Insurance social media marketing presents unique challenges.

Social Media Marketing 108

Social Media Marketing Gen Z Education Health 108

Sprout Social

OCTOBER 13, 2021

Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. In the US, the volume of social commerce sales is expected to reach over $100 million by 2023. But be careful: Millennials and Gen Z only want to buy from brands that are authentic and transparent.

Gen Z 144

Gen Z Branding Millennials User-Generated 144

Buffer Marketing

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media.   Let’s give 2023 a quick rewind. The big screen 2023 was a landmark year for cinema, with the big screen offering a mosaic of storytelling that captivated audiences worldwide. So many memes. 

Gen Z 131

Gen Z 2023 Trends User-Generated Social Media Marketing 131

illumin

NOVEMBER 19, 2024

from 2023’s numbers. In a 2024 PWC survey, consumers report they are expecting to spend more than in 2023 when planning this year’s holiday budget. With savings top of mind for most of North America, PWC reports that 77% of consumers intend to spend the same amount or less than in 2023.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Hubspot Marketing

JUNE 28, 2023

So far, 2023 has been a challenging year for Bud Light. By May, Bud Light experienced a 23% drop in sales compared to the prior year, and a dip in stock price. Alcohol consumption has been on the decline for some time, especially among younger millennials and Gen Z.

Gen Z 130

Gen Z Millennials Price Promotion 130

Hootsuite

MAY 30, 2023

When asked specifically about hiring a lawyer, 48% of people said response time was the most important factor — even beating out price. This is especially true since January 2023 when Google’s “ helpful content update ” went into effect. Follow this step by step Instagram marketing strategy to succeed in 2023 and beyond.

Law 96

Law Social Media Marketing Entertainment Gen Z 96

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. That’s just not what we do.” GA4 search bar updates on Jan.

User-Generated 116

User-Generated Retail Non-Profit Advertising 116