Hubspot Marketing

DECEMBER 19, 2022

After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement. Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. But building that trust is getting harder.

Gen Z 137

Gen Z Market Trends Millennials Marketing 137

Hubspot Marketing

JANUARY 16, 2023

As a result, it's become a leading marketing strategy in 2023. With influencer marketing , brands employ online influencers to promote their products or services. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. HubSpot , 2023) With 63.5 dollars in 2022. dollars in 2022. dollars in 2022.

Gen Z 126

Gen Z Millennials eCommerce Social Media Marketing 126

Hubspot Marketing

FEBRUARY 27, 2023

22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. There are an estimated 143 million Instagram users in the United States in 2023. Source ) 3. Source ) 4.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

SEPTEMBER 12, 2023

In 2023, Google’s no longer the only search engine. In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. Additionally, our Consumer Trends Survey found that most Gen Z prefers social search over traditional search engines.

Gen Z 142

Gen Z Product User-Generated Millennials 142

Search Engine Land

MAY 16, 2023

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. So it remains absolutely critical to be visible on any relevant platforms at moments when shoppers are researching and purchasing products. consumers in March 2023. Why we care. By the numbers.

Gen Z 83

Gen Z Product Millennials Shoppers 83

Sprout Social

NOVEMBER 4, 2024

A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration. This number goes up to 21% among Gen Z. And positive online buzz has premium payoffs.

Gen Z 120

Gen Z Millennials User-Generated Shoppers 120

Hubspot Marketing

JANUARY 2, 2023

This past year we've seen the effects of the pandemic in labor shortages, the Great Resignation , and signs of another recession — now's the time to rethink recruitment and hiring strategy for 2023. Gen Z will be joining the workforce. According to Forbes, Gen Z will make up 27% of the global workforce by 2025.

Gen Z 134

Gen Z Law Marketing Marketers 134

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. New products they love.

Gen Z 130

Gen Z Whitepaper Influencer Marketing User-Generated 130

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Chances are 2023 will continue to see shifts around this. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps. Short-form video will see the most growth in 2023.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

JANUARY 16, 2023

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Here, let's explore the 8 top data-backed recommendations for social media marketers to leverage in 2023 to continue to grow their audiences, increase customer loyalty and engagement, and achieve higher ROI.

Social Media Marketing 121

Social Media Marketing Gen Z Millennials Influencer Marketing 121

Hubspot Marketing

APRIL 10, 2023

adults in January 2023 known as the State of Consumer Trends Report to learn more about the latest consumer trends and data. Consumer Behavior Predictions for 2023 1. Consumers will buy products on influencer recommendations over alternatives. Additionally, 27% of social media users follow virtual influencers.

Gen Z 119

Gen Z Health Influencer Marketing Product 119

Hootsuite

JUNE 28, 2023

What about in 2023? His experiment found that, in 2023, dark social accounts for: 100% of TikTok profile clicks. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Hootsuite’s Digital Trends report 2.

Gen Z 132

Gen Z Analytics Social Media Marketing Law 132

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Half of those already leveraging it plan to increase their investments in it in 2023 (speaking directly to consumer interests), and it’ll be the second most invested in content type in 2023.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. In 2023, there were 25.8 They aren’t loyal to brands.

Influencer Marketing 127

Influencer Marketing Market Trends Gen Z Fashion 127

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 133

Gen Z Branding Millennials Transform 133

Buffer Marketing

JANUARY 12, 2023

Keeping that in mind, we — along with experts — outline what we’ve noticed people are picking up more of in the industry and make observations about what the future might hold for social media in 2023. Here's how 👇 pic.twitter.com/c2vU1SoT2l — Arthur Camara (@arthcmr) January 9, 2023.

Gen Z 144

Gen Z User-Generated Fashion Copywriting 144

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Who they are: Incubeta is an international digital marketing agency that provides solutions including consulting, media services and creative production. Case study: Fantastic Furniture .

Gen Z 124

Gen Z Transform Retail Entertainment 124

Hubspot Marketing

OCTOBER 13, 2023

It's now entirely possible for businesses to sell products and services natively within social media sites. If you sell physical products online, leveraging social commerce is a great way to drive sales and revenue to your business. But marketing is just one aspect of the buyer's journey — what about sales?

Gen Z 126

Gen Z Shipping Millennials Product 126

Hubspot Marketing

JANUARY 19, 2024

Modern Millie is a content creator who occasionally features products and services in her YouTube videos, but her content is always sponsored by the items she's mentioning. Conversely, influencers are individuals who amass sizeable followings on social media and create content meant to promote or sell products and services.

Gen Z 135

Gen Z Influencer Marketing PR Promotion 135

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. billion people with visual impairments globally.

Content Marketing 120

Content Marketing Gen Z Health Inbound Marketing 120

illumin

JANUARY 14, 2025

According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Example : In 2023, Coca-Cola used an AI-powered system to tailor its advertisements to different regions, adjusting creative elements like language, design, and messaging in real-time based on audience data.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

FEBRUARY 1, 2024

Mention Vine to a Gen Z colleague and see what happens. Artificial intelligence as a collaborator 2023 claimed to be the year of AI, but few marketers did more than play with early edition tools. Augmented and virtual reality advancements allow users to evaluate products in situ , reducing purchase uncertainty.

Social Media Marketing 142

Social Media Marketing Gen Z User-Generated Marketing 142

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?! See you there!

Gen Z 95

Gen Z Marketing Strategy Millennials Marketing 95

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Gen Z 128

Gen Z Branding Retail Content Placement 128

Sprout Social

OCTOBER 10, 2024

While still wanting to be entertained, consumers are also most likely to engage with educational product content and contests and giveaways. That number climbs even higher for Gen Z. In fact, recent LinkedIn statistics show that 62% of B2B marketers generate leads through LinkedIn.

Gen Z 122

Gen Z Branding Millennials Entertainment 122

Hubspot Marketing

FEBRUARY 17, 2023

According to our 2023 Marketing Strategy Trends Report , 42% of marketers leverage social media, and it has the highest ROI of any channel. The TikTok below is a video from Topicals, a skincare company, which talks about the different uses for one of its products. Audio chat rooms are trendy among Gen Z.

Gen Z 134

Gen Z Education Social Media Marketing User-Generated 134

Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

Gen Z 131

Gen Z User-Generated Education Food 131

Hubspot Marketing

MAY 8, 2023

To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on their top strategies for cutting costs. For example, embracing BeReal , a new social media platform popular among Gen Z, can make a splash with that demographic in a space brands haven’t yet saturated.

Gen Z 141

Gen Z Millennials Marketing Marketers 141

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. March : Product Review Update: The first of several updates this year focused on identifying high-quality reviews. How-to videos make for excellent content for product-focused businesses.

SEO 113

SEO Gen Z User-Generated Advertisers 113

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 104

Gen Z Millennials Transform Direct Mail 104

Sprout Social

MAY 8, 2023

Best days to post on TikTok for Consumer Goods: Tuesdays and Wednesdays Worst days to post on TikTok for Consumer Goods: Saturdays and Sundays The consumer goods industry covers a large portfolio of products, ranging from packaged food and beverages to clothing and accessories and everything in between.

Entertainment 122

Entertainment Gen Z Education Food 122

illumin

OCTOBER 11, 2023

Gen Z, in particular, uses multiple screens simultaneously, with nine in ten internet users from 18 to 24 in the USA browsing online while watching TV. TikTok “The clock app” as some have affectionately called it, remains an incredibly effective way to reach new consumers, particularly Gen Z and millennials.

Retail 104

Retail Gen Z Market Trends Millennials 104

Hubspot Marketing

DECEMBER 8, 2023

To that end, we’ve compiled a long and useful list of PPC — on both search and social — and SEM statistics that marketers can use in 2023 to guide and validate important strategic choices in their marketing plans. Customers are up to 70% more likely to buy your product when you use retargeting. search for products and brands.

Gen Z 124

Gen Z User-Generated eCommerce Finance 124

Hubspot Marketing

DECEMBER 26, 2023

The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals.

Gen Z 107

Gen Z Direct Mail User-Generated Millennials 107

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. For instance, a survey conducted by EX-IQ shows that millennials and Gen Z are 5% more likely to listen for and during work, with customer service employees being most likely to do so.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Hubspot Marketing

JULY 25, 2022

And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. This is followed by short-form video (42%), and then a feed post (42%).

Gen Z 127

Gen Z Millennials Retail Price 127