Remove 2023 Remove Gen Z Remove Product
article thumbnail

Marketing to Gen Z: How to Get It Right in 2023

Hootsuite

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Marketing to Gen Z vs. Millennials. How to market to Gen Z: 7 best practices.

Gen Z 120
article thumbnail

The 18 Best Sites To Buy TikTok Followers [2023, Real & Cheap]

Jeff Bullas

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed?

Gen Z 338
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump

Hubspot Marketing

Case in point: The Gen Z caviar bump. In 2023, global caviar sales were estimated at around $465 million , according to the market research firm Fact.MR. And while TikTok and Gen Z can’t account for all of that, another market research study shows that caviar sales have grown 76% since only 2020. Mind the memes.

Gen Z 119
article thumbnail

How Gen Z uses social media and what that means for brands

Sprout Social

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. Which platforms does Gen Z use and why? Data backs this up.

Gen Z 90
article thumbnail

How E.l.f. Saw A 49% Increase in Sales by Focusing On Gen Z

Hubspot Marketing

Is there anything more satisfying than getting a great deal on a more affordable version of a popular product? s products cost between $1 to $3. In its first decade, the company experienced a period of steady growth, expanding its product line, opening its own retail spaces, and finding some success in digital marketing.

Gen Z 118
article thumbnail

If Gen Z Changed the Game for Marketers, What Will Gen Alpha Be Like?

Hubspot Marketing

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. Who is Gen Alpha?

Gen Z 124
article thumbnail

The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Let’s face it - social media marketing in 2023 is harder than ever. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023. Making good content isn’t even half the battle for brands today.