Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In Women athletes typically have a 14% larger social media following than male athletes (according to the United Nations group UN Women ), offering brands a powerful platform to connect with fans through co-branded content, campaigns and promotions.

Gen Z 112

Gen Z Fashion Entertainment Marketing 112

SmartBrief - Marketing

FEBRUARY 6, 2025

Additionally, a report at Statista indicated that 70% of Generation Z respondents were more likely to prefer watching sports through social media platforms. During Super Bowl week 2023 , NFL social channels saw a 36% year-over-year increase in views, culminating in a 42% spike on game day. The result?

Gen Z 52

Gen Z Promotion Advertising Advertisers 52

Hubspot Marketing

DECEMBER 19, 2022

After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement. Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. Horizon Worlds and Roblox) in 2023.

Gen Z 138

Gen Z Market Trends Millennials Marketing 138

Sprout Social

NOVEMBER 26, 2024

FTC guidelines for influencers and content creators In August 2023, the Federal Trade Commission introduced updated guidelines for online reviews and social media endorsements. In 2023, the FTC issued warning letters to TikTok and Instagram health influencers who failed to disclose paid endorsements for artificial sweeteners and sugary foods.

Gen Z 121

Gen Z Influencer Marketing Health Promotion 121

Hubspot Marketing

JANUARY 16, 2023

As a result, it's become a leading marketing strategy in 2023. With influencer marketing , brands employ online influencers to promote their products or services. 31 Influencer Marketing Stats to Know in 2023. 72% of Gen Z and Millennials follow influencers on social media. Let's dive in. Table of Contents.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Sprout Social

MARCH 14, 2025

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. We recommend promoting your event on your primary marketing channels and offering exclusive products or discounts to build buzz. But now, instead of just promoting a brand, theyll have a real stake in its success.

Branding 112

Branding Gen Z Energy Shoppers 112

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Hootsuite

FEBRUARY 27, 2025

adults use YouTube As of 2023, there were 262 million adults in the United States, meaning around 82.4% 25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. Over 216 million U.S. of all U.S.

Gen Z 96

Gen Z User-Generated Marketing Marketers 96

Hubspot Marketing

FEBRUARY 27, 2023

22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. There are an estimated 143 million Instagram users in the United States in 2023. Source ) 3. Source ) 4.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Sprout Social

DECEMBER 12, 2024

Rather than promote its products, this approach builds camaraderie among the chronically online. The giant purple being became a viral sensation after the Grimace Shake trend erupted on TikTok in 2023. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z.

Gen Z 86

Gen Z Branding Retail Education 86

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. Among social media users, 57% use the search function on social apps (79% for Gen Z and millennials). Even better, your hard work compounds.

SEO 130

SEO Gen Z Finance Transform 130

Sprout Social

FEBRUARY 28, 2025

Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms.

Gen Z 74

Gen Z Millennials Social Media Marketing User-Generated 74

Hootsuite

JUNE 28, 2023

What about in 2023? His experiment found that, in 2023, dark social accounts for: 100% of TikTok profile clicks. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Hootsuite’s Digital Trends report 2.

Gen Z 132

Gen Z Analytics Social Media Marketing Law 132

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy. million views on TikTok.

Transform 93

Transform Gen Z Fashion Food 93

Hubspot Marketing

JANUARY 19, 2024

For example, Modern Millie's video shows viewers how to use a service called STAN, but she mentions early on in the video that she is not being paid to promote the service. Conversely, influencers are individuals who amass sizeable followings on social media and create content meant to promote or sell products and services.

Gen Z 136

Gen Z Influencer Marketing PR Promotion 136

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 133

Gen Z Branding Millennials Transform 133

illumin

MARCH 6, 2025

In fact, Statista reported that about $30.75B was allocated to digital advertising by the Financial Services industry in 2023. How financial service brands, tax prep services, and agencies advertise Its important to know how firms and tax prep services in the industry are promoting their businesses to taxpayers. trillion in 2025.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Sprout Social

APRIL 10, 2025

They also use creator content to highlight the best hikes in Colorado and promote community health events. Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. The play: Trust in influencers is holding steady and growing in some pockets.

Gen Z 68

Gen Z Pharmaceutical Health Millennials 68

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, there were 25.8 trillion impressions.

Influencer Marketing 128

Influencer Marketing Market Trends Gen Z Fashion 128

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Samsung aimed to promote their new Galaxy Z Fold3 | Z Flip3 to Millennials and Gen Z in the Vietnamese market. Case study: Samsung.

Gen Z 125

Gen Z Transform Retail Entertainment 125

Sprout Social

APRIL 10, 2025

The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Many of these TikTok business accounts have been encouraged by wider trends promoting sales on the platform, like the ongoing #TikTokMadeMeBuyIt hashtag.

Gen Z 75

Gen Z Food Fashion Millennials 75

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?! See you there!

Gen Z 95

Gen Z Marketing Strategy Millennials Marketing 95

Hubspot Marketing

MAY 8, 2023

To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on their top strategies for cutting costs. Also known as user-generated content , assets created by happy customers are a great way to promote your brand in an authentic and credible way.

Gen Z 141

Gen Z Millennials Marketing Marketers 141

Hubspot Marketing

DECEMBER 12, 2024

Digital content can also be cross-posted or promoted to multiple platforms with just the push of a button. Semrush: Barbie Phenomenon [Infographic] SEO tool Semrush capitalized on the Barbie movie craze during the summer of 2023 with this infographic. This just cant be done as efficiently with analog content. What can you do?

Tentpole 108

Tentpole Gen Z Thought Leadership User-Generated 108

Sprout Social

MAY 8, 2023

Offering unique promotions or showcasing your menu in an attention-grabbing way on TikTok will keep your restaurant in mind for potential customers. The best times to post on TikTok for education and schools are generally Wednesdays at 7 a.m. The post Best times to post on TikTok in 2023 appeared first on Sprout Social.

Entertainment 123

Entertainment Gen Z Education Food 123

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences.

Gen Z 145

Gen Z Content Marketing Marketing Marketers 145

illumin

APRIL 4, 2025

now watch women’s sports according to eMarketer.Although the women’s tournament’s first-round viewership decreased by 22% compared to the previous year, it remains 43% higher than in 2023, indicating a positive long-term trend. Growth in audience for sports viewership Approximately 4.6 million individuals in the U.S.

Advertising 59

Advertising Advertisers Gen Z Branding 59

Hubspot Marketing

NOVEMBER 16, 2023

We partnered with Ipsos on a few surveys between October 2022 and January 2023 to find out: In December, shoppers are more motivated than ever to finish holiday shopping. Gen Z-ers had even more left to complete than other generations. [4] So what’s driving consumer demand in December and January? What's Next?

Shoppers 129

Shoppers Gen Z Branding Retail 129

Rock Content

JULY 16, 2024

Throughout this article, we’ll delve into the factors driving Reddit’s growing influence (especially among Gen Z), including a significant new partnership with Google, and discuss what this means for businesses, marketing professionals , and the broader landscape of digital content discovery. It makes a lot of sense, right?

Gen Z 98

Gen Z User-Generated Transform SEO 98

Hubspot Marketing

JANUARY 9, 2023

About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. They would use the platform to connect with fans and promote their work. Another incentive to pivot toward YouTube Shorts is its future monetization program that will launch in 2023.

Gen Z 132

Gen Z Marketing Marketers Millennials 132

Hubspot Marketing

NOVEMBER 21, 2022

We also found community will be a top priority for marketing strategy in 2023. We're providing them financial value, distributing their show across our brand channels — we're cross-promoting their show across our podcast network.". Gen Z is becoming a growing generation within the creator economy.

Gen Z 103

Gen Z Millennials Inbound Marketing Entertainment 103

SocialPilot

JANUARY 16, 2024

Here’s a teaser: As of October 2023, there are an estimated 4.95 GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. billion social media users around the world as of October 2023 , equating to 61.4 in Q2 2023.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hubspot Marketing

SEPTEMBER 11, 2023

Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers. Within Gen Z, Millennials, and Gen X, social media is the preferred channel for product discovery. As seen in our Consumer Trends survey, social media is the future of shopping.

Gen Z 135

Gen Z Inbound Marketing User-Generated Entertainment 135

Hubspot Marketing

DECEMBER 11, 2023

Both are text-based social media networks that promote open dialogue. Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. The platform lost many high-profile users during its leadership and platform changes in 2022 and 2023.

Gen Z 128

Gen Z Branding Advertising Advertisers 128

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. billion in the U.S.,

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Digital Marketer

MARCH 13, 2023

This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023. This could include co-creating content, cross-promoting each other’s products or services, or collaborating on a joint marketing campaign.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

Hubspot Marketing

MAY 16, 2023

According to our State of Social Media Survey , 90% of marketers say building an active online community is crucial to a successful social media strategy in 2023. While users can still post photos to Instagram, the platform mainly promotes Reels and video stories. Their audience bases are also prominently Gen-Z.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145