2023, Gen Z and Shopper Market - Marketing Pro Pulse

Which Agency Services Are Clients Using the Most?

Set Up

APRIL 16, 2024

Based on our conversations with both sides and our surveys, we have a finger on the pulse of the needs and trends within the marketing industry. According to the Set up Marketing Relationship Survey , Clients leaned more heavily into content creation and video in 2023 than previous years by 15%. are under 40 ( Statista ).

Gen Z

Gen Z Millennials Shopper Market Shoppers

Retail media: Why growth is moving off-site and in-store

SmartBrief - Marketing

AUGUST 24, 2023

Digitally native premium brands such as Warby Parker and Athleta, as well as discount retailers such as Dollar General, Five Below and Family Dollar are aggressively growing their physical footprints. ” Measurement, specifically, is the never-ending loop being discussed in the shopper marketing industry.

Retail

Retail Shoppers Transform Gen Z

Marketing Pro Pulse

Which Agency Services Are Clients Using the Most?

Retail media: Why growth is moving off-site and in-store

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