2023 Gen Z Shopper Market 
Set Up
APRIL 16, 2024
Based on our conversations with both sides and our surveys, we have a finger on the pulse of the needs and trends within the marketing industry. According to the Set up Marketing Relationship Survey , Clients leaned more heavily into content creation and video in 2023 than previous years by 15%. are under 40 ( Statista ).
SmartBrief - Marketing
AUGUST 24, 2023
Digitally native premium brands such as Warby Parker and Athleta, as well as discount retailers such as Dollar General, Five Below and Family Dollar are aggressively growing their physical footprints. ” Measurement, specifically, is the never-ending loop being discussed in the shopper marketing industry.
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