Sprout Social

MARCH 12, 2024

So much so that brand activism on social became the expectation, and brands who remained silent on certain issues were heavily criticized. But as The 2023 Sprout Social Index™ points out, today only 25% of consumers believe brands must speak out on causes and news that align with their values to be memorable.

Social Media Marketing 120

Social Media Marketing Gen Z Health Marketers 120

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing.

Social Media Marketing 105

Social Media Marketing Transform Gen Z User-Generated 105

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. ” Brands looking to get hold of the younger generation must pay attention to Snapchat. of internet users ages 16 to 64 call Snapchat their favorite social media app.

Gen Z 85

Gen Z Millennials User-Generated Advertising 85

Hootsuite

JUNE 28, 2023

Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. What about in 2023? No one knows exactly how much web traffic or social media mentions come from dark social because it’s dark social. That’s the whole point.

Gen Z 127

Gen Z Analytics Social Media Marketing Law 127

Hubspot Marketing

DECEMBER 26, 2023

The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals.

Gen Z 105

Gen Z Direct Mail User-Generated Millennials 105

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Will you increase your marketing budget?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. What can marketers do? What can marketers do? 48% of U.S.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

FEBRUARY 17, 2023

According to our 2023 Marketing Strategy Trends Report , 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer. Different Types of Social Media Content 1. Content that represents brand values.

Gen Z 131

Gen Z Education Social Media Marketing User-Generated 131

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 104

eCommerce Gen Z B2C Shoppers 104

Buffer Marketing

JANUARY 12, 2023

Keeping that in mind, we — along with experts — outline what we’ve noticed people are picking up more of in the industry and make observations about what the future might hold for social media in 2023. Here's how 👇 pic.twitter.com/c2vU1SoT2l — Arthur Camara (@arthcmr) January 9, 2023.

Gen Z 143

Gen Z User-Generated Fashion Copywriting 143

Hubspot Marketing

OCTOBER 11, 2023

It’s one of the earliest blogging platforms and is still operational in 2023. Birth of The Original Social Networks What followed the first wave of “social networks” are the platforms we know today, or the initial stages and first versions of those we use today. When social distancing regulations eased up, its user base fell.

Gen Z 128

Gen Z User-Generated Transform Social Media Marketing 128

Hubspot Marketing

MAY 8, 2023

And, if you lead a team, you're likely wondering how marketing leaders are navigating this time to my the best decisions for your staff and business in uncertain times. To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on their top strategies for cutting costs.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Sprout Social

DECEMBER 12, 2022

We’re social creatures, and platform shake-ups or passing social trends can’t change that. So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. Use these insights to inform your 2023 strategy and you’ll do great things in the new year.

Gen Z 98

Gen Z Social Media Marketing Shipping Management 98

Hubspot Marketing

NOVEMBER 6, 2023

Threads launched in the summer of 2023 and was almost immediately dubbed the “Twitter Killer” and was projected to be a strong competitor to the newly named X (formerly Twitter). Social media apps come and go, plus time is precious in the marketing world, so you're probably hesitant to try expanding your brand on such a new platform.

Gen Z 108

Gen Z Branding eCommerce Social Media Marketing 108

Businesses Grow

APRIL 17, 2023

this week was how a 21-year-old member of the Air National Guard was arrested for retaining and distributing classified national defense information through a social media community. The Rise of Discord The first lesson about the future of social listening is that this leak occurred on Discord … and it was undetected there.

Gen Z 86

Gen Z Social Media Marketing User-Generated Education 86

Digital Marketer

MARCH 13, 2023

This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023. Pro-tip: Some popular digital marketing conferences include: Social Media Marketing World Content Marketing World MozCon 3.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketers 86

Sprout Social

MAY 8, 2023

Schools and education don’t see many concentrated opportunities on TikTok; however, this shouldn’t prevent them from using the entertainment platform, since there’s an opportunity to engage with the next wave of students: Gen Z. The best times to post on TikTok for education and schools are generally Wednesdays at 7 a.m.

Entertainment 113

Entertainment Gen Z Education Food 113

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need to be paying attention to for the coming year. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketers Marketing 130

Calvyn Lee Blog

JANUARY 28, 2023

While social buying is already a success in China and India, it has been slower to catch on in the West, where shoppers are hesitant to trust social buying apps and features. Despite some pessimism over pace, social commerce is here to stay, with sales projected to hit $1.2 Haven’t thought about accessibility in marketing yet?

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past.

Gen Z 143

Gen Z Content Marketing Marketers Marketing 143

Hubspot Marketing

SEPTEMBER 11, 2023

But what about businesses — what do they think about social commerce? To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI.

Gen Z 122

Gen Z Inbound Marketing User-Generated Entertainment 122

Martech

OCTOBER 31, 2023

TikTok saw a 25% increase in total video views, compared to a typical week, in the weeks between Christmas 2022 and mid-January 2023. It’s worth noting that 80% of Gen Z consumers and 71% of U.S. Last year’s trends back up the high expectations for this year’s post-holiday shopping. Image: TikTok for Business. Get MarTech!

Gen Z 105

Gen Z Shoppers Food Marketing Plan 105

Hubspot Marketing

MAY 1, 2023

adults are on TikTok, but this shoots up to 62% when we look at Gen Z. More Social Media Trends Looking for more social trends? Check out HubSpot’s Social Media Trends 2023 Report blog pos, or the full PDF version below. Just about one in three U.S.

Gen Z 126

Gen Z Entertainment Education Social Media Marketing 126

Hubspot Marketing

FEBRUARY 6, 2024

This aligns with a finding in our most recent Social Media Marketing Report, in which 59% of marketers say videos with authentic, behind-the-scenes content yield the best results on social media. A recent study found that 71% of Gen Z consumers will stay loyal to brands they trust.

Gen Z 110

Gen Z Entertainment Education Social Media Marketing 110

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? Let's take a closer look at where Instagram could be headed in 2023 and beyond. What does it mean when a social media platform "dies?" Is Instagram an effective marketing channel in 2023? And the list goes on. Is Instagram dying?

Gen Z 128

Gen Z Millennials User-Generated Shipping 128

illumin

MAY 22, 2024

Facebook and Instagram ads (as well as the sure-to-come Threads ads) are a critical tool in many marketers’ playbooks. Meta ended 2023 with strong user growth, in large part due to the momentum they’ve built with Instagram Reels. This growing user base has led to an 11% increase in ad revenues worldwide in 2023’s second quarter.

Gen Z 59

Gen Z Millennials User-Generated Advertising 59

TechWyse

JUNE 26, 2023

Twitter Blue Explained: Everything You Need To Know in 2023 Source: Shutterstock Are you pondering about the idea of leaving Twitter? ICSC: 85% of Gen Z says social media impacts purchase decisions Source: Shutterstock Long gone are the days when social media was just used to poke your friends or send your grandma holiday pictures.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Hootsuite

MAY 30, 2023

What are the best social media platforms for lawyers? Read on for how to create a winning social media marketing strategy for law firms. #1 1 Social Media Tool for Lawyers and Law Firms Win new clients and grow your practice with the tool that makes it easy to reach and engage with prospects on social media.

Law 88

Law Social Media Marketing Entertainment Gen Z 88

illumin

OCTOBER 2, 2023

Since the early 2000s, social media has been a forum for community engagement and a great way for marketers to reach audiences and build trust; it follows then, that a strong social strategy is essential for establishing a meaningful digital presence. Social ad spending in 2023 is estimated to be about $83.72

Gen Z 98

Gen Z Millennials Social Media Marketing Communications 98

Hootsuite

NOVEMBER 14, 2022

Each brand has its own audience, and each audience has its favorite social media networks. If you’re targeting Gen Z, you’re more likely to find them on TikTok than anywhere else. Do it better with Hootsuite , the all-in-one social media toolkit. Follow your audience.

Gen Z 110

Gen Z User-Generated Place Social Media Marketing 110

Lynton Web

JANUARY 29, 2024

Personalized marketing will increase ROI. Marketing Trend 1: The Rise of Artificial Intelligence (AI) 2023 was a big year for AI, and 2024 will follow suit at an even bigger scale. Fifty-six percent of marketers plan to increase their investment in TikTok this year, which is the most out of all the social platforms.

Market Trends 59

Market Trends Gen Z Millennials Marketers 59

Buffer Marketing

FEBRUARY 8, 2024

2023 was a big year for LinkedIn and its top creators. Similarly, many top creators on the platform have taken the time to reflect on their growth in 2023 and create new strategies for 2024. His approach to LinkedIn in 2023 was a strategic blend of consistency, content diversification, and community engagement.

Gen Z 113

Gen Z User-Generated Social Media Marketing Analytics 113

Hubspot Marketing

DECEMBER 11, 2023

Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. We surveyed X users in August 2023 and found that 28% of users increased their time on Twitter month-over-month while 31% decreased their time spent — and 12% quit the channel altogether.

Gen Z 109

Gen Z Branding Advertising Advertisers 109

Hubspot Marketing

MAY 16, 2023

In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy. According to our State of Social Media Survey , 90% of marketers say building an active online community is crucial to a successful social media strategy in 2023.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In For instance, it partnered with FIFA for the FIFA World Cup Qatar 2022 and FIFA Women’s Cup Australia and New Zealand 2023. A recent example is Bose’s new campaign starring American tennis star Coco Gauff. The only problem is Nike isn’t a sponsor.

Gen Z 95

Gen Z Fashion Entertainment Marketers 95

Hootsuite

AUGUST 30, 2023

You heard that right — there’s another social media app in town. Lemon8, TikTok’s sister app, launched globally in early 2023, giving social media marketers yet another platform to learn about. In its first few months, Lemon8 was one of the most downloaded lifestyle apps in the United States, generating 4.1

Gen Z 99

Gen Z Fashion Food User-Generated 99

Hubspot Marketing

FEBRUARY 16, 2023

However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Which social media channels have the best ROI?

User-Generated 145

User-Generated Gen Z Non-Profit Advertising 145